TheSquareFoot

SquareFoot (formerly TheSquareFoot) is a New York-based commercial real estate technology company that provides online real estate search and concierge services.[1] The company has raised more than $13 million in funding,[2] most recently a $7 million Series A led by Rosecliff Ventures.[3]

SquareFoot
TypePrivate company
FoundedApril 2011 (2011-04)
FoundersJonathan Wasserstrum, Justin Lee, Aron Susman
Headquarters
New York City
ServicesCommercial Real Estate Technology
Number of employees
45
Websitewww.squarefoot.com

History

In late 2011, Jonathan Wasserstrum, Justin Lee, and Aron Susman[4] formed the company and launched the first prototype in the spring of 2012[5] at VentureBeat's DEMO Conference in San Francisco. The first market for the company was in Houston, Texas, where they initially raised $350,000[6] from friends and family.

In 2013, SquareFoot was chosen to be included in the 4th class of the Entrepreneurs Roundtable Accelerator in New York, a startup incubator that offers seed funding and three months of mentorship for selected firms. By April 2013, SquareFoot had expanded to Austin, Dallas, and New York City and TechCrunch named SquareFoot as one of the "Top 5 Startups to Watch".[7]

They closed another round of $500,000 from New York and Texas investors in the summer of 2013[8] to continue growth with Boston as one of the next markets in 2014.[9]

In April 2015, SquareFoot announced their first institutional financing round led by Primary Venture Partners, with participation from RRE Ventures, Triangle Peak Partners, and a slate of strategic angel investors.[10][11]

In early 2018, SquareFoot announced their Series A fundraising round,[12] with plans to use the funding to enhance product offering and expand into new markets.

Product

SquareFoot launched a new version of their website in early 2014, including interactive pictures, videos, and floor plans of available spaces. The site also includes a Leasopedia, and a space calculator.[13]

References
  1. "Product". TheSquareFoot. Retrieved 1 May 2014.
  2. "Company Overview". CrunchBase. Retrieved 1 May 2014.
  3. "We're thrilled to announce our $7M Series A investment!". SquareFoot Blog. 2018-04-18. Retrieved 2018-08-14.
  4. "Huffington Post". Huffington Post.
  5. "TheSquareFoot: disruptive commercial real estate startup". AG Beat. Retrieved 1 May 2014.
  6. "Startup's niche is in office space". Chron. Retrieved 1 May 2014.
  7. "Meet The Top Five Startups From ERA's Latest New York Demo Day". TechCrunch. Retrieved 1 May 2014.
  8. "10 startups debut at Entrepreneurs Roundtable Accelerator's Demo Day". VentureBeat. Retrieved 1 May 2014.
  9. "Question of the Month: What new commercial real estate technologies are entering the Boston market?". NEREJ. Retrieved 30 May 2014.
  10. "Archived copy". Archived from the original on 2015-05-30. Retrieved 2015-05-30.CS1 maint: archived copy as title (link)
  11. "This NYC Startup Just Squared Away $2M in Seed Funding - AlleyWatch". Alleywatch.com. 15 April 2015. Retrieved 4 June 2018.
  12. "We're thrilled to announce our $7M Series A investment!". SquareFoot Blog. 2018-04-18. Retrieved 2018-12-28.
  13. "Leasopedia Archive". SquareFoot Blog. Retrieved 2018-12-28.
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