The Alannah and Madeline Foundation

The Alannah & Madeline Foundation is a national Australian charity which was launched on 30 April 1997.[1]

Alannah & Madeline Foundation
Founded30 April 1997
TypeCharity
Location
Key people
Greg Sutherland, Chairman
Websiteamf.org.au

The Alannah & Madeline Foundation's mission is keeping children safe from violence. The Foundation cares for children who have experienced or witnessed violence and runs programs which aim to prevent violence in the lives of children.[2] The Foundation plays an advocacy role by being a voice against childhood violence.

History and organisation

Formation
Walter Mikac, the organisation's founder

The Alannah & Madeline Foundation was set up in memory of Alannah and Madeline Mikac, aged six and three, who were killed with their mother and 32 others at Port Arthur, Tasmania, on 28 April 1996.

Alannah and Madeline's father, Walter Mikac, Phil West and a small group of volunteers including Gaye and John Fidler who survived Port Arthur, established the Foundation in the girls' memory, a national charity with the belief that all children should have a safe and happy childhood without being subjected to any form of violence.

On 30 April 1997, the Prime Minister of Australia, John Howard, officially administered the national launch of the Alannah & Madeline Foundation.[1][3]

Organisation

The Alannah & Madeline Foundation is located in Victoria, but operates as a national charity.[4]

The Foundation's mission is keeping children safe from violence.

Chairman and board of directors
Board of Directors
Greg Sutherland, Chair
Lesley Podesta, Chief Executive Officer
Peter Blunden
Richard Broug
Eamonn Fitzpatrick
Terry Hearity OAM
Launa Inman
Ken Lay AO APM
Rob Speedie
Lyn Walker
Russell Yardley
Hilary Johnston-Croke

The Foundation's logo was created using part of a family portrait drawn by Alannah Mikac, just months before she was killed at Port Arthur. The logo is Alannah and her younger sister Madeline holding hands.[5]

Programs and services

The Alannah & Madeline Foundation cares for children who have experienced or witnessed violence and runs programs which aim to prevent violence in the lives of children.[6] The Foundation plays an advocacy role by being a voice against childhood violence.

Better Buddies

Better Buddies was launched in 2000 and is a school framework designed to create friendly and sharing school communities, in order to reduce the incidence of bullying in Australian schools.[7] Better Buddies helps students entering their first year of primary school to feel safe, valued and connected to the school community. The school pairs new primary school students with an older student buddy.[8]

Crown Princess Mary of Denmark, international patron of the Alannah & Madeline Foundation, has been closely involved with the Better Buddies Framework in Australia and Denmark. In 2007, Crown Princess Mary's Foundation, the Mary Foundation, introduced 'Free of Bullying' to Denmark in co-operation with Save the Children Denmark. The program was developed with inspiration from the Alannah & Madeline Foundation's Better Buddies program.[9] The preventative anti-bullying program has now been implemented in more than 1,000 preschools and 370 schools throughout Denmark.[10]

Buddy Bags

In 2007, the Buddy Bags program was introduced in response to continued demands to support children on their arrival to emergency accommodation, such as foster homes and refuges.

Buddy Bags are backpacks containing essential items, such as toiletries, pyjamas, socks, underwear and a pillowcase, as well as comfort items such as a book, photo frame and teddy bear.

More than 80,000 Buddy Bags have been distributed to children in emergency care throughout Australia.[11]

Children Ahead

Children Ahead was one of the Foundation's first programs. Children Ahead provides intensive support to children who have experienced violence, and has helped hundreds of children over the past 10 years to recover from traumatic events and violent circumstances.[12] Qualified staff work directly with children and families to support their emotional, educational and social needs, as well as psychological wellbeing and any overall health concerns.[13]

eSmart Schools

eSmart is a system that helps schools deal with the serious issues of bullying, cyberbullying, cybersafety, and equips students with the skills and knowledge they need for smart, safe and responsible use of technology.[14]

The Alannah & Madeline Foundation worked on the development of the program for three years in collaboration with the RMIT School of Education. The Foundation also consulted with the Australian Media and Communication Authority (ACMA), the Department of Education, Employment and Workplace Relations (DEEWR), state education departments' student wellbeing divisions, National Centre Against Bullying (NCAB) members, and cybersafety and technology industry experts across Australia.[15]

In 2010, DEEWR provided $3 million to pilot eSmart in 150 schools across Australia.[15]

In 2011, the Victorian and Queensland Governments partnered with the Foundation to make eSmart available to all their state government schools for free, and in Victoria, some independent and catholic schools that are classified as disadvantaged.[16][17]

eSmart Libraries

The Alannah & Madeline Foundation, in partnership with the Telstra Foundation, will work with Australia’s 1,500 public libraries to develop and roll out eSmart Libraries – a cybersafety system to better equip and connect local communities with the skills they need for the smart, safe and responsible use of technology.

eSmart Digital Licence

The eSmart Digital Licence is an online challenge which uses quizzes, videos and games to prepare Australian children (aged ten and over) to be smart, safe and responsible digital citizens.

In 2015, Google partnered with the Foundation to make the Digital Licence available to every grade 6 student in Australia.[18]

National Centre Against Bullying

The National Centre Against Bullying (NCAB) is an initiative of The Alannah & Madeline Foundation and is a body of experts who work closely with school communities, government and industries to advise and inform the Australian community on the issue of childhood bullying, cyberbullying and cybersafety, and the creation of safe schools and communities.[19]

Events

National Buddy Day

National Buddy Day is a joint initiative of The Alannah & Madeline Foundation and the National Australia Bank (NAB).[20] National Buddy Day is designed to celebrate friendship and highlight the important issue of bullying.

Starry Starry Night

Starry Starry Night is the Foundation’s annual gala ball and has become an institution on the Melbourne charity gala ball calendar. Funds raised from the event directly support the work of the Foundation.

The event attracts more than 1,000 guests alongside celebrities who individually host tables and perform a variety of singing and dancing acts.[21]

eSmart Week

A week of community and online events held in partnership with schools, libraries and other organisations, to teach and promote smart, safe and responsible behaviours online.

Patrons and ambassadors
Name Role
Mary, Crown Princess of Denmark International Patron
Walter Mikac Founding Patron
The Hon. Malcolm Turnbull, former Prime Minister of Australia National Patron
Jimmy Bartel Ambassador
John Caldwell Ambassador
Melissa Doyle Ambassador
Daniel Jackson (footballer) Ambassador
Caitlin Figueiredo Ambassador
Ashton Kline Ambassador

See also

References
  1. "Our History". amf.org.au. The Alannah & Madeline Foundation. 2011. Retrieved 2 October 2011.
  2. "Our Programs". amf.org.au. The Alannah & Madeline Foundation. 2011. Retrieved 2 October 2011.
  3. Hutchinson, Carrie. "Road to recovery" Archived 4 May 2011 at the Wayback Machine. The Weekly Review, 21 March 2011. Retrieved 2 September 2011.
  4. "The Alannah & Madeline Foundation". Pro Bono Australia. 2011. Retrieved 5 October 2011.
  5. "Our Logo". amf.org.au. The Alannah & Madeline Foundation. 2011. Retrieved 7 October 2011.
  6. "Our Programs". amf.org.au. The Alannah & Madeline Foundation. 2011. Retrieved 6 October 2011.
  7. "About Better Buddies". betterbuddies.org.au. Better Buddies. 2011. Retrieved 7 October 2011.
  8. "Better Buddies". amf.org.au. The Alannah & Madeline Foundation. 2011. Retrieved 7 October 2011.
  9. "Save the Children Denmark Programme". Save the Children Denmark. 2011. Retrieved 8 October 2011.
  10. "Free of Bullying" Archived 8 February 2012 at the Wayback Machine. The Mary Foundation. 2011. Retrieved 8 October 2011.
  11. Brown, Terry. "Packing smiles for the lost and the lonely". Herald Sun, 2 June 2011. Retrieved 8 October 2011.
  12. "Children Ahead". amf.org.au. The Alannah & Madeline Foundation. 2011. Retrieved 5 October 2011.
  13. "The Alannah & Madeline Foundation". ourcommunity.com.au. 2011. Retrieved 5 October 2011.
  14. "About eSmart". esmartschools.org.au. 2011. Retrieved 4 October 2011.
  15. "National Pilot of The Alannah & Madeline Foundation’s Cybersafety and Wellbeing Initiative" Archived 28 February 2012 at the Wayback Machine. Department of Education, Employment and Workplace Relations. 28 June 2010. Retrieved 4 October 2011.
  16. "Schools eSmart cybersafety framework" Archived 21 November 2011 at the Wayback Machine. Queensland Government, Department of Education and Training. 2011. Retrieved 4 October 2011.
  17. "Coalition Govt to Stamp Out Bullying with new $14.5 million plan". Premier of Victoria, Victorian State Government. 12 April 2011. Retrieved 4 October 2011.
  18. "Staying safe online: $1.2 million grant to provide a digital licence for every grade 6 student in Australia". google-au.blogspot.com.au. Google Australia. 2015. Retrieved 5 March 2015.
  19. "About NCAB". ncab.org.au. The National Centre Against Bullying. 2011. Retrieved 7 October 2011.
  20. "National Buddy Week 2011" Archived 6 April 2012 at the Wayback Machine. National Australia Bank. 2011. Retrieved 6 October 2011.
  21. "Starry Starry Night". amf.org.au. The Alannah & Madeline Foundation. 2011. Retrieved 6 October 2011.

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