The Creative Counsel

The Creative Counsel is a South African advertising agency founded in 2001 by school friends Gil Oved and Ran Neu-Ner.[1]

The Creative Counsel
TypePrivate
IndustryAdvertising Agency
Founded2001 (2001)
FounderGil Oved, Ran Neu-Ner
Headquarters
Johannesburg
,
South Africa
Number of locations
Africa, Middle East and Europe
Servicesadvertising, brand activation, digital, design
Websitewww.creativecounsel.co.za

The company grew to become one of South Africa's largest advertising agencies (by staff and turnover),[2][3][4] one of South Africa’s largest private first-time employers,[5][6] and South Africa's top marketing, media and advertising company.[7]

In 2015 the company was acquired by the Publicis Group in a deal estimated to be worth over R1.5-billion.[8] The sale was reported as the largest business transaction in Africa[9][10] and the largest agency buyout in South African history.[11]

The primary focus of the agency is the below-the-line advertising though it has investments in a number of other advertising activities operating across a number of fields. Other divisions include events and activations, and creative conceptualisations. [12]

The Creative Counsel was an investor in the Product of the Year Awards where it helped launch the initiative in South Africa along with Product of the Year Management and Preetesh Sewraj.[13][14][15]

In 2016 the agency announced they will incubate, support and mentor five black-owned startups in media, marketing, digital, mobile and activations industries.[16][17]

References
  1. "Building South Africa's biggest advertising agency". BBC.com. Retrieved 4 February 2021.
  2. "Meet The Creative Counsel". pressreader.com / The Citizen Newspaper. 3 September 2015. Retrieved 4 February 2021.
  3. "Inspirational disruption from 2015's industry leaders". bizcommunity.com. 2 December 2015. Retrieved 4 February 2021.
  4. "The Creative Counsel wins Sanlam/Business Partners Entrepreneur of the Year". bizcommunity.com. 3 September 2015. Retrieved 4 February 2021.
  5. "Neu-Ner, Oved win 2016 EY Southern Africa World Entrepreneur Award". biznisafrica.com. 30 November 2016. Retrieved 4 February 2021.
  6. "Sanlam / Business Partners announces 2015 Entrepreneur of the Year". cover.co.za. 3 September 2015. Retrieved 4 February 2021.
  7. "Winners of Southern African AABLA 2014 announced". bizcommunity.com. 3 October 2014. Retrieved 4 February 2021.
  8. "Publicis Gets Creative". pressreader.com / Financial Mail. 11 September 2015. Retrieved 4 February 2021.
  9. "Key start-up lessons from The Creative Counsel's co-founder Ran Neu-Ner". bizconnect.standardbank.co.za. 24 January 2017. Retrieved 18 January 2021.
  10. "2017 National Business Awards - Ran NeuNer VIP Speaker". nationalbusinessawards.co.za. 16 November 2017. Retrieved 18 January 2021.
  11. "Publicis Africa Group buys Creative Counsel in record deal". marklives.com. 10 September 2015. Retrieved 18 January 2021.
  12. "The largest integrated below-the-line group of agencies in South-Africa". lbbonline.com. 10 September 2015. Retrieved 4 February 2021.
  13. "Norton 360 wins in the Product of the Year awards". techsmart.co.za. 9 February 2011. Retrieved 4 February 2021.
  14. "Entry deadline for Product of the Year Awards extended". mediaupdate.co.za. 17 July 2018. Retrieved 4 February 2021.
  15. "THE LOERIES APPOINTS PREETESH SEWRAJ AS NEW CEO". loeries.com. Retrieved 4 February 2021.
  16. Ngcobo, Khanyisile. "Incubator programme launched by Creative Counsel for black-owned businesses". Caxton. Retrieved 11 July 2016.
  17. "The Creative Counsel selects first incubator company for transformation project". biznisafrica.com. 3 May 2016. Retrieved 4 February 2021.
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