The Gadget Shop

The Gadget Shop (stylised gadgetshop) was a national British high-street chain of stores, predominantly selling gadgets, toys and lighting products, founded by Jonathan Elvidge in 1991.[1] At its height, it was one of the leading UK novelty gadget retailers. The chain went into administration in 2005, and subsequently closed not too long afterwards. Its assets have previously been owned by The Entertainer, and are currently owned by WHSmith.[2]

The Gadget Shop
TypeRetail chain
IndustryGadget shop
Founded1991
Defunct2005
HeadquartersEast Yorkshire
Key people
Jonathan Elvidge (founder)
ProductsGadgets, toys, lighting
OwnerWHSmith

History

Jonathan Elvidge founded the chain in 1991. The ideology behind the chain was that its target market would be a retail experience for teenagers and young adults, offering the sale of DVD players, audio and computer equipment, alongside novelty toys.[3]

At its height, it had 45 branches across the UK, and employed around 700 people.[4]

The chain collapsed into administration in April 2005, and closed. The closure came a month after rival gadget retailer, Must Have It (formerly The Discovery Store), collapsed following difficult Christmas trading, mainly due to various department and toy stores entering the gadget market.[5] Its closure was due to a lack of agreement among owners.

Legacy

Since 2010, its current owner, retailer WHSmith, have used 'The Gadget Shop' branding on some of its products.[6]

See also

References
  1. "Jonathan Elvidge". For Entrepreneurs Only. 17 September 2013. Retrieved 11 August 2020.
  2. Harrison, Nicola (7 September 2010). "WHSmith buys Gadget Shop". Retail Week. Retrieved 11 August 2020.
  3. "Gadget Shop folds". The Guardian. 14 April 2005. Retrieved 17 November 2020.
  4. "Entrepreneurs bring 'back to the future' corner shop concept to the Fruit Market". Wykeland. 5 July 2018. Retrieved 17 November 2020.
  5. "Gadget Shop folds". The Guardian. 14 April 2005. Retrieved 17 November 2020.
  6. "Gadget Shop Gifts". WHSmith. Retrieved 17 November 2020.
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