The Groundwork

The Groundwork was a privately held technology firm, run by Michael Slaby, that was formed in June 2014.[1] Campaign finance disclosures revealed that Hillary Clinton's presidential campaign was a client of the Groundwork.[2][1] Most of the Groundwork's employees are back-end software developers with experience at tech firms like Netflix, DreamHost, Zalando, and Google.[1]

The Groundwork

Type	Privately held company
Key people	Eric Schmidt Michael Slaby

The Groundwork is responsible for the "critical functions of modern campaigning"[1] by using technological resources to consume digital data about voters, and then developing the technological means to assist the Hillary Clinton presidential campaign target these voters for fundraising, advertising, outreach. It is a customer relationship management system for future voters."[1]

See also

• Cambridge Analytica
• Catalist
• Civis Analytics
• Data dredging
• Dan Wagner (data scientist)
• Harper Reed
• Herd behaviour
• Michael Slaby
• ORCA (computer system)
• Project Houdini
• Project Narwhal
• Predictive analytics
• Psychographic
• Tech companies in the New York metropolitan area
• Timshel

References

1. Pasick, Adam; Fernholz, Tim (October 9, 2015). "The stealthy, Eric Schmidt-backed startup that's working to put Hillary Clinton in the White House". Quartz. Retrieved February 27, 2017.
2. Fernholz, Tim. "Hacked emails show Eric Schmidt played a crucial role in Team Hillary's election tech". Quartz. Retrieved February 27, 2017.