The Housewives' Protective League

The Housewives' Protective League, or HPL, was a daily CBS radio program created by Fletcher Wiley that aired from 1948 through 1962[1] and was hosted by Galen Drake over CBS-affiliated KSFO in San Francisco, and CBS-owned KNX in Los Angeles.[2]

The show highlighted a number of topics pertaining to homemakers of that time, including advice and stories about childrearing, cooking, and irreverent topics[3] and advertised a variety of products pre-approved by a panel of housewives. HPL was produced by Allen Grey, who also produced the show's predecessor, Coffee Break. The show successfully marketed a variety of household goods,[4] Grey would regularly correspond with popular brands such as Kirsh Beverages Inc, Dover Foods, Inc, and Fairway Foods,[5] among others. HPL was so product-oriented that Drake once said "I'm not a radio star, I'm a partner in a client's business when I get his product to sell"[6]

References
  1. "Collection: Housewives' Protective League collection | Archival Collections". archives.lib.umd.edu. Retrieved 2020-06-23.
  2. Sterling, Christopher H. (2013-05-13). Biographical Dictionary of Radio. Routledge. ISBN 978-1-136-99376-3.
  3. "Housewives' Protection League collection - RPTF/ARSC Sound Collections Database". database.radiopreservation.org. Retrieved 2020-06-23.
  4. Inc, Nielsen Business Media (1944-09-02). Billboard. Nielsen Business Media, Inc.
  5. "Correspondence, 1949-1989 and undated | Archival Collections". archives.lib.umd.edu. Retrieved 2020-06-23.
  6. Sterling, Christopher H. (2003-12-02). Encyclopedia of Radio 3-Volume Set. Routledge. ISBN 978-1-135-45648-1.


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