The Jensen Project

The Jensen Project is the second in the Family Movie Night TV movies series produced by Procter & Gamble and Walmart aimed at families.

The Jensen Project
The Jensen Project DVD cover
Genre
  • Action
  • Adventure
  • Family
  • Fantasy
  • Sci-Fi
Created byWalmart
Procter & Gamble
Written byMonica Macer[1]
Story byJeff Davenport
Steve Manuel[1]
Directed byDouglas Barr[2]
Starring
Theme music composerRandy Jackson
Eric Allaman[1]
Country of originCanada
United States
Original languageEnglish
Production
Executive producers
ProducerIrene Litinsky[1]
Production locationToronto
CinematographyPierre Jodoin
EditorSimon Webb
Running time120 minutes[1]
Production companiesMuse Entertainment Enterprises
Procter & Gamble Productions[1]
Release
Original networkNBC
Original releaseJuly 16, 2010 (2010-07-16)
Chronology
Preceded bySecrets of the Mountain
Followed byA Walk in My Shoes

The movie featured embedded marketing for the Kinect, a motion sensor add-on to the Xbox 360, several months before the product's launch.[3] The movie featured the Moller Skycar, a vertical take-off and landing aircraft or "flying car".[4]

Plot

After a 16-year absence from the Jensen Project, a secret community of scientists conducting advanced underground experiments to resolve the world's problems, Matt (Brady Smith) and Claire Thompson (Kellie Martin) are asked to come back and stop Edwin Jensen (David Andrews) from using nanobots to take over other people. To create these nanobots, Edwin needs a molecular assembler, which he steals. With the help of Kendrick James (LeVar Burton), Ginny (Mylène Dinh-Robic) and Ingrid Jensen (Patricia Richardson), Matt and Claire use chemical traces of gold and silicon to track down the location of the assembler. They are misled, but Brody (Justin Kelly), and his new friend from the Project, Samantha (Alyssa Diaz), manage to trace Edwin through a voice tracker and retrieve the molecular assembler. Brody is caught and implanted with nanobots. Edwin threatens to kill Brody with the nanobots if the molecular assembler is not returned to him. The Project members mount a successful mission to destroy Edwin's laboratory and capture him before he can execute his plan to harm others with the nanobots.

Cast

Production

Procter & Gamble and Walmart started out with plans for three movies in the Family Movie Night.[2] By early 2010, NBC was brought in as the broadcaster.[5] The telfilm was filmed in Toronto by Muse Entertainment Enterprises and Procter & Gamble Productions[1] starting in late February 2010.[6]

Reception

Ratings for the July 16, 2010 airing on NBC were disappointing with fewer than 4 million viewers while being one of two new programs that night, and came in third for the night.[7] Los Angeles Times reviewer called the movie "super-bad", criticizing the dialog and the embedded marketing of Procter & Gamble and Walmart products, but "it's almost worth watching for its 'Mystery Science Theater 3000' potential."[2] Brian Lowry of Variety stated that the "Shoddy looking and saddled with a story that makes most Disney Channel fare look like Masterpiece Theater, this inane adventure is most notable for some of the clunkiest product-placement ever."[1] At the IMDB, as of September 19, 2018, the movie received a weighted average vote of 4.9 out of 10 with 380 user voting.[8]

See also

References
  1. Lowry, Brian (July 14, 2010). "The Jensen Project". Variety. Retrieved September 18, 2018.
  2. "Television review: 'The Jensen Project'". Los Angeles Times. July 16, 2010. Retrieved July 16, 2010.
  3. "Walmart Pushing Limited $199 Kinect Pre-Order Bundle". PC Magazine. Retrieved July 18, 2010.
  4. Anderson, Mark (July 13, 2010). "Flying-car company lifts off in NBC movie". Sacramento Business Journal. Archived from the original on July 28, 2010. Retrieved September 18, 2018.
  5. Hampp, Andrew (September 27, 2010). "P&G, Walmart Find Success as Moviemakers for Their Brands". Ad Age. Retrieved February 23, 2018.
  6. Andreeva, Nellie (February 21, 2010). "NBC sets 'Jensen' with P&G, Wal-Mart". The Hollywood Reporter. AP. Retrieved September 18, 2018.
  7. Seidman, Robert. "TV Ratings: ABC Unscripted tops Friday; Jensen Doesn't Project Well". TV By the Numbers. Archived from the original on July 22, 2010.
  8. "The Jensen Project (TV Movie 2010) Ratings". imdb. Retrieved September 18, 2018.

The Jensen Project at IMDb

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