The Look (band)

The Look are an English pop band, who had a number six hit single in the UK Singles Chart with "I Am the Beat" in 1981.[1]

The Look
OriginEly, Cambridgeshire, England
GenresNew wave, pop
Years active1979–1983; 2005–2006; 2012–present
LabelsMCA, Towerbell, Angel Air
Websitehttp://www.thelookmusic.com/
MembersJonny Whetstone
Gus Goad
Mick Bass
Trevor Walter

Career

From Ely, Cambridgeshire and originally named The Kreed, the band changed their name to The Look when they moved to London.[2] Their lead singer and frontman was Jonny Whetstone (born c. 1955). The band's 1980 debut single, "I Am the Beat" was a Top 10 hit, peaking at No. 6 on the UK Singles Chart. After the minor follow-up hit "Feeding Time" (No. 50, 1981),[1] their third single "Tonight" failed to reach the charts. The singles, and self-titled album, were released on the MCA Records label. Further singles including "Three Steps Away" also missed the Top 75. The group moved to Towerbell Records, an indie label.[3] The Look disbanded in 1983.[3]

They returned after a long absence in April 2005 with a new album, entitled Pop Yowlin', on Angel Air Records.[3] It received a warm critical reception, including a rating of from AllMusic.[3]

Gus Goad toured with Ian Hunter's Rant Band from 2000 to 2004 and also appeared on Never Mind the Buzzcocks in 2006 in the Identity Parade.

A new album, Tunes and Stories was released in 2012, featuring Alex Baird from The Jags on drums.

They had their first live show in seven years at The Water Rats in London on 26 March 2013, organised by GM Records Presents.[4]

Band members

Discography

Albums
  • 1981: The Look
  • 2005: Pop Yowlin'
  • 2013: Tunes and Stories

Singles
  • 1980: "I Am the Beat" - #6 UK[6] #13 AUS[7]
  • 1981: "Feeding Time" - #50 UK[6]
  • 1981: "Tonight"
  • 1981: "Three Steps Away"
  • 1981: "Real Live Heaven"
  • 1983: "Drumming Up Love"

References
  1. Roberts, David (2006). British Hit Singles & Albums (19th ed.). London: Guinness World Records Limited. p. 328. ISBN 1-904994-10-5.
  2. "I Am The Beat by The Look - Songfacts". www.songfacts.com.
  3. Allmusic.com - album overview
  4. GM Records Presents - Listings, retrieved 21 January 2013
  5. Allmusic.com - overview
  6. "LOOK - full Official Chart History - Official Charts Company". www.officialcharts.com.
  7. Kent, David (1993). Australian Chart Book 1970–1992 (illustrated ed.). St Ives, N.S.W.: Australian Chart Book. p. 181. ISBN 0-646-11917-6.
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