The President's Challenge

The President's Challenge (also called Presidential Champions) was an American program promulgated by the President's Council on Fitness, Sports and Nutrition that aimed to encourage all Americans to "make being active part of their everyday lives" and to be physically fit. The President's Challenge was introduced by Lyndon B. Johnson in 1966. It was designed to help motivate participants (international participants also eligible) to improve regardless of activity and fitness level. The Presidential Champions program was discontinued on June 30, 2018.[1]

For the program in Singapore, see President's Challenge.

Program content

The President's Challenge program included Awards for actively performing members in their preferred games, sports, or athletics. There were various levels of Awards available.[2] They are:

  • Presidential Active Lifestyle Award (PALA)[3]
  • Health Fitness Award
  • Presidential Champions Awards[4]
    • Presidential Champions Bronze Award
    • Presidential Champions Silver Award
    • Presidential Champions Gold Award
    • Presidential Champions Platinum Award

To obtain credit participants must log in their daily efforts, which as noted above can include both sports and physical fitness activities. Each daily activity gives a certain number of points, the number computed by both its intensity and duration. Reporting is entirely on the honor system. Each higher level award requires accumulating more points. There is not a time limit. Qualifiers are eligible for certificates, medals and patches, with the platinum award being a large medallion. The lower levels are comparatively easy, while the platinum award requires a sustained effort, typically over several years. Annually the number of people who reached this point has increased. Over 100 a year now earn it. Several have been awarded it multiple times.

Participants who achieve the Platinum Award are also offered participation in the Presidential Champions Platinum Award program.[5] The Platinum Awards page was taken down in 2016 following the transition of the program from being under the administration of FDA to the Department on Agriculture on August 31, 2016. SuperTracker and the new management did not track Platinum earners or post any information about them, and the program was suspended in 2018.[1]

Website hacked

On January 11, 2012, the operators of the website for participants of the Challenge and Active Lifestyle programs learned that the website had been hacked resulting in the release of personal information of the participants.[6] The President's Challenge website said it was down for "Site Maintenance – We're taking a little breather."[7] On January 20, 2012, the website was modified to explain the hacking.[8]

On January 27, 2012, The President's Challenge sent out emails to its participants saying that the website was functional as of January 24, 2012, and asked participants to reset their user passwords.[9][10]

Discontinuation

The Trump administration terminated the program on June 30, 2018.[11] The reason stated was that the private sector created many other tools that have the same purpose, so it was discontinued to invest in newer ways to help Americans have a healthy lifestyle.[12]

See also

References
  1. "SuperTracker Discontinuation". Retrieved June 30, 2018.
  2. "Celebrate your achievements". Archived from the original on 2010-11-28. Retrieved November 4, 2010.
  3. "Presidential Active Lifestyle Award". Archived from the original on 2010-11-28. Retrieved November 4, 2010.
  4. "Presidential Champions Awards". Archived from the original on 2010-11-28. Retrieved November 4, 2010.
  5. "Platinum Award Winners". Archived from the original on 2010-10-26. Retrieved November 4, 2010.
  6. Tau, Bryon (January 19, 2012). "Let's Move-affiliated website hacked". Politico. Politico.com. Retrieved January 19, 2012.
  7. "Site Maintenance". The President's Council on Fitness, Sports & Nutrition. Archived from the original on January 13, 2012. Retrieved January 19, 2012.
  8. "We apologize for the site maintenance. We will be back up soon". The President's Council on Fitness, Sports & Nutrition. Archived from the original on January 20, 2012. Retrieved January 20, 2012.
  9. Important Security Information
  10. The President's Challenge Facebook page
  11. "SuperTracker Discontinued June 30, 2018". Choose MyPlate. 2018-02-01. Retrieved 2019-07-17.
  12. "SuperTracker Discontinuation FAQs". Choose MyPlate. 2018-01-30. Retrieved 2019-07-17.
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