The Prettiest Curse

The Prettiest Curse is the third studio album by Spanish garage rock band Hinds. It was released on June 5, 2020 under Mom + Pop Music and follows 2018's I Don't Run. The album was recorded in New York City and produced by Jennifer Decilveo, who produced albums for Bat for Lashes, The Wombats, and Anne-Marie. The Prettiest Curse was preceded by the singles "Riding Solo", "Good Bad Times", "Come Back and Love Me <3", and "Just Like Kids (Miau)", along with music videos for "Good Bad Times", "Just Like Kids (Miau)" and "Burn".[2][3]

The Prettiest Curse
Studio album by
Hinds
Released5 June 2020 (2020-06-05)
Recorded
  • New York
  • London [1]
GenreGarage rock
Length32:45
Label
ProducerJennifer Decilveo
Hinds chronology
I Don't Run
(2018)		 The Prettiest Curse
(2020)
Singles from The Prettiest Curse
  1. "Riding Solo"
    Released: December 3, 2019
  2. "Good Bad Times"
    Released: February 4, 2020
  3. "Come Back and Love Me <3"
    Released: March 6, 2020
  4. "Just Like Kids (Miau)"
    Released: April 28, 2020
  5. "Burn"
    Released: July 14, 2020

Recording and production

After spending time songwriting in Los Angeles and London, the band recorded The Prettiest Curse in London and New York. "Riding Solo" and "Just Like Kids (Miau)" were recorded in London, while the rest was recorded in Brooklyn, New York.[1] Unlike their previous albums, The Prettiest Curse was not recorded during a concert tour. Singer and guitarist Carlotta Cosials told Rolling Stone about the leisurely recording pace, saying, "For the first time, we had time to sit down and not rush … and think not only ‘What do we want to tell to the world,’ but how we want to tell it.”[4]

Speaking about the recording of the album, singer and guitarist Ana Perrote told BBC News, "Everything felt really different and exciting. We worked with different people and there's different instruments, like keyboards or just more Spanish [lyrically and sonically]."[5]

During the recording of the album, the band had a practice of listening to a different band's album before each recording session, and another album afterward.

In describing producer Jenn Decilveo's influence on the album, the band said, "She made us yell louder than ever, would pretty much force us to do guitar solos every second she could and I think just helped us find our new sound identity."[6]

Music and lyrics

Musically, The Prettiest Curse contains a richer set of instruments than previous albums, including keyboards. The band also opted for more songs with pop melodies than on their previous albums.

Lyrically, this is Hinds' first album that contains their native language of Spanish. While the band said that they had opted for English lyrics after imitating bands they admire, they say that singing in Spanish has helped them continue to establish their identity.[7]

In writing the album, the band stated that they were influenced by The Jesus and Mary Chain, Molotov, and Los Punsetes.[6]

Speaking about the album's third single, "Come Back and Love Me <3", singer and guitarist Carlotta Cosials said that it is "the most romantic song we’ve ever done." She also said that the band "went full-spaniards here", including "bossa-nova vibes [drummer and bassist] Amber and Ade created".[8]

The album's fourth single, "Just Like Kids (Miau)" addresses the all-female band's experiences of sexism in the music industry.[3]

Tutorial video

During the COVID-19 pandemic, Hinds published a tutorial video on Instagram for how to play "Come Back and Love Me <3". The video features each band member separately teaching how to play their own part in the song, as they are practicing social distancing during the pandemic.[9] While the band was initially wary of giving an overly basic tutorial, they wanted it to be accessible to women and girls learning instruments for the first time. After the tutorial was released, fans posted videos showing what they learned.[7]

Release

The Prettiest Curse was originally scheduled to be released on April 3, 2020, but was delayed until June 5, 2020 because of the COVID-19 pandemic. Hinds decided that marketing the album during the pandemic would be uncomfortable.[7] The band's corresponding tour for the album was cancelled.[10] Along with the delay in releasing the album, they put on the following statement:

We all need music now more than ever, and we were so excited to release our album next month and share it with you! but right now, things are a bit scary in spain and the coronavirus is something that is affecting a lot of our loved ones, so for right now we think all of our focus should be on staying safe and staying home, not promoting a new album.[11]

While recording The Prettiest Curse, the band also recorded a cover of "Spanish Bombs" by The Clash. They released the single as a flexi disc on July 31, 2020. In explaining how they chose to cover that song, the band wrote, "As Spaniards, we don’t usually get shout-outs in songs, like New York or London, so the Clash writing a song about our civil war made us feel honored."[12][13]

Reception
Professional ratings
Aggregate scores
SourceRating
Metacritic78/100[14]
Review scores
SourceRating
AllMusic[15]
And It Don't StopA–[16]
Beats Per Minute58%[17]
Clash8/10[18]
DIY[19]
MusicOMH[20]
NME[21]
Our Culture Mag[22]
Paste8.5/10[23]
Pitchfork7.2/10[24]

At Metacritic, which assigns a weighted average rating out of 100 to reviews from mainstream publications, the release received an average score of 78, based on 15 reviews, which evaluates at "generally favorable reviews".[14]

In an advance review of The Prettiest Curse for NME, Hannah Mylrea said, "Blending growling riffs worthy of The Strokes with soaring melodies and a generous dash of the band’s no-fucks-given attitude, it’s a break-neck 30 minutes of glorious chaos."[7]

Writing for the Hampstead & Highgate Express, Stephen Moore called the album Hinds's "best record yet", writing that it is "highly listenable chart fodder, the lyrics centering on highly dysfunctional kidult relationships, and opens a record which explores the fertile crossovers between garage rock, disco, sampling, synth-pop and more."[25]

In his Substack-published "Consumer Guide" column, Robert Christgau hailed the album as "the charming maturation of these club kids who've mastered pop songcraft", "emote ever more catchily about their ever twistier love lives", and "ponder possibilities that have gotten so much chancier" in the wake of a pandemic that gives the release a sharp poignancy.[16]

Track listing

All tracks were written by Hinds (Carlotta Cosials, Amber Grimbergen, Ade Martín, and Ana Perrote).

No.TitleLength
1."Good Bad Times"3:19
2."Just Like Kids (Miau)"2:09
3."Riding Solo"3:37
4."Boy"3:17
5."Come Back And Love Me <3"3:51
6."Burn"2:54
7."Take Me Back"3:11
8."The Play"3:06
9."Waiting For You"3:30
10."This Moment Forever"3:53
Total length:32:45

Charts
Chart performance for The Prettiest Curse
Chart (2020) Peak
position
Scottish Albums (OCC)[26] 14

References
  1. White, Stephen (2020-05-04). "Q&A | Hinds talks to TLMT about 'The Prettiest Thing', Touring and Influences". The Last Mixed Tape. Retrieved 2020-05-22.
  2. Corcoran, Nina (2020-02-04). "Hinds announce new album The Prettiest Curse, plus tour dates". Consequence of Sound. Retrieved 2020-02-27.
  3. Roberts, Christopher (2020-04-28). "Hinds Share Video for New Song "Just Like Kids (Miau)"". Under The Radar. Retrieved 2020-04-30.
  4. Shaffer, Claire (2020-03-30). "'In My Room' With Hinds". Rolling Stone. Retrieved 2020-04-01.
  5. Glynn, Paul (2020-02-21). "The band who answered The Strokes' last-minute call". BBC News. Retrieved 2020-02-27.
  6. Hiaoui, Audry (2020-04-21). "Escape to a new world with Spanish indie-rock rock group Hinds". Wonderland. Retrieved 2020-04-23.
  7. Mylrea, Hannah (2020-04-23). "Hinds: "A big reason for girls not starting bands is that they're made to feel stupid"". NME. Retrieved 2020-05-22.
  8. Richards, Will (2020-03-07). "Hinds share 'Come Back and Love Me <3', their "most romantic song ever"". NME. Retrieved 2020-03-10.
  9. "Hinds have made a tutorial for how to play their new single "Come Back And Love Me'". Dork. 2020-03-17. Retrieved 2020-03-20.
  10. "Hinds Cancel Autumn Shows In UK, Europe And North America Due To Coronavirus". Stereoboard. Retrieved 2020-05-31.
  11. Kaye, Ben (2020-03-24). "Hinds delay release of new album, The Prettiest Curse, reschedule tour due to COVID-19". Consequence of Sound. Retrieved 2020-03-28.
  12. "Hinds: The Prettiest Curse Vinyl LP + Download". hinds.merchtable.com. Retrieved 2020-05-12.
  13. Exposito, Suzy (2020-07-31). "Hear Hinds Take on the Clash's Punk Classic, 'Spanish Bombs'". Rolling Stone. Retrieved 2020-08-22.
  14. "Metacritic Review". Metacritic. Retrieved July 7, 2020.
  15. Sendra, Tim. "AllMusic Review". AllMusic. Retrieved July 7, 2020.
  16. Christgau, Robert (July 8, 2020). "Consumer Guide: July, 2020". And It Don't Stop. Substack. Retrieved July 14, 2020.
  17. Sentz, Tim (June 4, 2020). "Beats Per Minute Review". Beats Per Minute. Retrieved July 7, 2020.
  18. Padin, Malvika (June 5, 2020). "Clash Magazine Review". Clash. Retrieved July 7, 2020.
  19. Strickson, Will. "DIY Magazine Review". DIY. Retrieved July 7, 2020.
  20. Horton, Ross (June 5, 2020). "MusicOMH Review". MusicOMH. Retrieved July 7, 2020.
  21. Mylrea, Hannah (June 5, 2020). "Hinds – 'The Prettiest Curse' review: indie quartet embrace pop with confidence". NME. Retrieved July 5, 2020.
  22. Pappis, Konstantinos (June 11, 2020). "Album Review: Hinds, 'The Prettiest Curse'". Our Culture Mag. Retrieved June 11, 2020.
  23. Crump, Andy (June 5, 2020). "Hinds Usher in Summer With The Prettiest Curse, Their Best Album Yet". Paste. Retrieved July 7, 2020.
  24. Bromwich, Jonah (June 9, 2020). "Pitchfork Review". Pitchfork. Retrieved July 7, 2020.
  25. Moore, Stephen. "Album review: Hinds – The Prettiest Curse". Hampstead Highgate Express. Retrieved 2020-05-31.
  26. "Official Scottish Albums Chart Top 100". Official Charts Company. Retrieved 12 June 2020.
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