The Sultan Center

The Sultan Center (TSC) (Arabic: مركز سلطان) is known for its retail business as the largest independent publicly traded retailer in Kuwait, serving 5 million customers yearly in its 60 stores across Kuwait, Oman, Jordan, and Bahrain.[1] With its expertise and exceptional customer experience, it aims to expand further across the Middle East as a prominent leader in retail.

The Sultan Center
TypeShareholding company
IndustryRetail
Founded1981 by Jamil Sultan
Key people
Tarek Sultan (Chairman) Khadija Oubala (Group CEO)
ProductsRetail Stores, Consumer Goods, E-Commerce, Restaurants, Investments
Websitewww.sultan-center.com

History

The four-decade-long story of The Sultan Center was founded by Jamil Sultan. In 1981, he established the first self-service retail store in Kuwait; it was based in Shuwaikh and took on a Home Center format.[2] Jamil Sultan is regarded as a visionary and pioneer in the business community of Kuwait. In addition to founding The Sultan Center, he propelled Agility Logistics, a state-owned warehouse company into a worldwide logistics firm, and he was the Vice-Chairman of National Real Estate Company Kuwait (NREC), a leading real estate investment and development firm present in the Middle East and Africa.[3]

The business ventured into the food retail industry with the opening of the Salmiya store in 1986 that is still serving customers with care as The Sultan Center's flagship store.[4]

Retail presence

The Sultan Center currently operates 60 stores in 4 countries. It owns 36 stores in Kuwait with a running online shopping service. In Sultanate of Oman, where it first expanded outside Kuwait, it operates 7 retails stores. In addition to that, it owns 15 stores in Jordan and 2 in Bahrain. In February 2020 The Sultan Center celebrated the launch of its new flagship store in Kuwait during an opening ceremony held at the store’s new location in Al Kout Mall.[5]

References
  1. "THE SULTAN CENTER – OUR STORY". Retrieved 2 December 2019.
  2. "THE SULTAN CENTER – OUR HISTORY". Retrieved 2 December 2019.
  3. "Pioneer Kuwaiti businessman Jamil Sultan passes away | Kuwait Times". news.kuwaittimes.net. Retrieved 2 December 2019.
  4. "THE SULTAN CENTER – OUR HISTORY". Retrieved 2 December 2019.
  5. "Sultan Center returns to expansion with the unveiling of a new flagship store in Al kout Mall". www.zawya.com. Retrieved 15 December 2020.
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