The Third Charm

The Third Charm[5] (Korean: 제3의 매력; RR: Je3ui Maeryeok) is a 2018 South Korean television series directed by Pyo Min-soo and starring Seo Kang-joon and Esom. It explores the real side of relationships between couples. It aired on JTBC's Fridays and Saturdays at 23:00 (KST) time slot, from September 28 to November 17, 2018.[6][7][8][9]

The Third Charm
Promotional poster
Also known as	The 3rd Charm[1]
Hangul	제3의 매력
Genre	Romantic comedy[2]
Written by	Park Eun-young Park Hee-kwon
Directed by	Pyo Min-soo
Starring	Seo Kang-joon Esom
Country of origin	South Korea
Original language	Korean
No. of episodes	16
Production
Production locations	South Korea Portugal[3]
Camera setup	Single-camera
Running time	60 minutes
Production companies	Imagine Asia JYP Pictures[4]
Distributor	JTBC
Release
Original network	JTBC
Picture format	1080i (HDTV)
Original release	September 28 – November 17, 2018
External links
Website

Synopsis

Joon-Young (Seo Kang-joon) is a 20-year-old university student. He is a neat, good student, wearing unassuming glasses, jeans, white socks and white sneakers. He doesn't care about fashion. Joon-Young plans more than necessary and he is very sensitive. Joon-Young then takes part in his first blind date. There, Joon-Young meets Young-Jae (Esom) and they begin to date. Young-Jae, is also 20-years-old, is emotional, spontaneous and honest. She doesn't have parents, but she is really close to her older brother. They live together and rely on each other. Her dream is to become rich and she decided to work as a hairdresser's assistant rather than going to a university. A friend then dragged her to a blind meeting with a university student. There, she meets Joon-Young who has a totally different personality from her. A romantic comedy that follows the realistic romance of two individuals with completely opposite personalities who unexpectedly met on a group blind date. Where the two meet again with drastically different time in their lives two more times after the blind date.

Cast

Main

• Seo Kang-joon as On Joon-young

A meticulous and principled university student who never deviates from his perfectly scheduled routines.[10]

• Esom as Lee Young-jae

A spontaneous and emotional but honest woman who gave up college and started working as an assistant hairdresser.

Supporting

• Yang Dong-geun as Lee Dong-jae

Young-jae's brother. A barista who runs a coffee truck and dreams of becoming a screenwriter.[11]

• Lee Yoon-ji as Baek Joo-ran

Boss of the hair salon where Young-jae works.[12]

• Min Woo-hyuk as Choi Ho-chul

A talented plastic surgeon who has a crush on Young-jae.[13][14]

• Kim Yoon-hye as Min Se-eun

A police officer who likes Joon-young.[15]

• Lee Sang-yi as Hyun Sang-hyun

Joon-young's best friend.[16]

• Park Gyu-young as On Ri-won

Joon-young's younger sister.[17]

• Shin Do-hyun as Kim So-hee

A top star loved by many due to her beautiful appearance. She is Young-jae's high school alumnus and rival.[18][14]

• Oh Young-sil

Joon-young's mother.[19]

• Park Ji-il

Joon-young's father.

• Lee Chung-mi as Mi-yeong
• Han Byul as Dong-goo

Joon-young's close friend.[20]

Production

• The female lead role was first offered to Chun Woo-hee and Choi Soo-young in April and May 2018 respectively, but both actresses declined the offer.[21][22]
• The first script reading was held in July 2018 at JTBC building in Sangam-dong, Seoul.[23]
• Overseas filming took place in several cities in Portugal.[3]

Original soundtrack

The Third Charm OST
Soundtrack album by Various artists
Released	2018
Genre	Soundtrack
Language	Korean English
Label	NHN Bugs, OU Entertainment

Part 1

Released on September 28, 2018

No.	Title	Lyrics	Music	Artist	Length
1.	"Only You" (그대만 보여)	Ra.L	Kaemi Ra.L	Stella Jang	03:10
2.	"Only You" (Inst.)		Kaemi Ra.L		03:10
Total length:					06:20

Part 2

Released on October 5, 2018

No.	Title	Lyrics	Music	Artist	Length
1.	"Perhaps We" (어쩌면 우린)	Tae Yoon-mi Jo Sung-mo	Kaemi	Jo Sung-mo	04:00
2.	"You Have The Charms" (매력있어)	Ra.L NAOMI	Ra.L	CJM	03:05
3.	"Perhaps We" (Inst.)		Kaemi		04:00
4.	"You Have The Charms" (Inst.)		Ra.L		03:05
Total length:					14:10

Part 3

Released on October 12, 2018

No.	Title	Lyrics	Music	Artist	Length
1.	"Think About You"	Hwang Seok-joo Seo Jae-ha Kim Young-sung	Seo Jae-ha Kim Young-sung	YONGZOO	03:40
2.	"Liked It" (좋았는데)	Ra.L NAOMI	Ra.L	Boramiyu	04:05
3.	"Think About You" (Inst.)		Seo Jae-ha Kim Young-sung		03:40
4.	"Liked It" (Inst.)		Ra.L		04:05
Total length:					15:30

Part 4

Released on October 19, 2018

No.	Title	Lyrics	Music	Artist	Length
1.	"Maybe Not" (안되나봐)	Yang Dong-geun Manuka	Stoner Tunes	Yang Dong-geun Manuka	03:06
2.	"Maybe Not" (Inst.)		Stoner Tunes		03:06
Total length:					06:12

Part 5

Released on October 26, 2018

No.	Title	Lyrics	Music	Artist	Length
1.	"Hee Jae" (희재)	Yang Jae-seon	MGR	Im Han-byul	04:01
2.	"Hee Jae" (Inst.)		MGR		04:01
Total length:					08:02

Part 6

Released on November 3, 2018

No.	Title	Lyrics	Music	Artist	Length
1.	"When It Rains" (비가 오면)	Kim Eun-jae	Kim Eun-jae	Soyou, Mad Clown	03:35
2.	"When It Rains" (Inst.)		Kim Eun-jae		03:35
Total length:					07:10

Part 7

Released on November 9, 2018

No.	Title	Lyrics	Music	Artist	Length
1.	"With The Season" (계절을 담아)	Gaemi	Gaemi	Kim Yeon-ji	04:31
2.	"With The Season" (Inst.)		Gaemi		04:31
Total length:					09:02

Viewership

The Third Charm : South Korea viewers per episode (thousands)

Season		Episode number																Average
		1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16
	1	TBD	424	695	831	623	706	727	729	437	681	583	565	466	630	446	697	TBD

Source: Audience measurement performed nationwide by Nielsen Media Research.[24]

Average TV viewership ratings

Ep.	Original broadcast date	Average audience share
		AGB Nielsen[25]
		Nationwide	Seoul
1	September 28, 2018	1.804%	2.240%
2	September 29, 2018	1.795%	1.850%
3	October 5, 2018	2.859%	3.057%
4	October 6, 2018	3.374%	3.237%
5	October 12, 2018	2.722%	3.007%
6	October 13, 2018	2.970%	3.026%
7	October 19, 2018	3.050%	3.614%
8	October 20, 2018	3.035%	3.058%
9	October 26, 2018	1.979%	N/A
10	October 27, 2018	2.348%	2.227%
11	November 2, 2018	2.614%	2.910%
12	November 3, 2018	2.614%	2.700%
13	November 9, 2018	2.220%	2.340%
14	November 10, 2018	2.824%	3.089%
15	November 16, 2018	2.178%	2.349%
16	November 17, 2018	2.934%	3.071%
Average		2.583%	2.785%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. N/A denotes that the rating is not known. This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).

References

1. "The 3rd Charm". JTBC Worldwide. JTBC Content Hub. Retrieved October 24, 2018.
2. Shin, Na-ra. [단독] '제3의매력' 이솜 낙점… 서강준과 호흡. Naver (in Korean). TV Report. Retrieved July 5, 2018.
3. '제3의 매력' 오늘(30일) 서강준-이솜, 촬영차 포르투칼 출국. Naver (in Korean). Maeil. Retrieved January 13, 2019.
4. Ha, Soo-jeong. "[단독] 천우희X서강준, 로코 커플된다..표민수 PD '제3의 매력' 주연". Naver (in Korean). OSEN. Retrieved July 5, 2018.
5. 서강준(Seo Kang Joon)과 이솜(Esom), '스물여섯'의 마지막 날 (12월 31일) 제3의 매력(The Third Charm) 1회. YouTube (in Korean). JTBC Drama. Retrieved October 6, 2018.
6. "Seo Kang-joon and Esom on Board for "The Third Charm"". Hancinema. Newsen. Retrieved July 5, 2018.
7. Park, Jin-young. "[공식입장] 서강준·이솜, JTBC '제3의 매력' 출연 확정..9월 첫 방송". Naver (in Korean). OSEN. Retrieved July 5, 2018.
8. Kim, Sung-won. "'제3의 매력' 서강준X이솜, 20세→27세…7년간 2일만 연애한 이유". Naver (in Korean). Sports Chosun. Retrieved September 5, 2018.
9. "JTBC releases teaser for romantic drama 'The Third Charm'". Kpop Herald. September 9, 2018.
10. "Seo Kang-joon to show off 'Third Charm'". Kpop Herald. July 5, 2018. Retrieved July 13, 2018.
11. [공식입장]'제3의 매력' 양동근-이윤지, 출연 확정…서강준·이솜과 호흡. Sports Chosun (in Korean). July 10, 2018. Retrieved July 13, 2018.
12. [단독] 이윤지, '제3의 매력' 주연 확정..서강준·이솜과 연기 호흡. OSEN (in Korean). July 10, 2018. Retrieved July 13, 2018.
13. 민우혁, 뮤지컬→안방극장까지 접수..'제3의 매력'에서 완벽男 변신. Herald Corporation (in Korean). July 26, 2018. Retrieved July 29, 2018.
14. "Min Woo-hyuk and Shin Do-hyun Join Seo Kang-joon and Esom on "The Third Charm"". Hancinema. July 26, 2018. Retrieved July 29, 2018.
15. 김윤혜 ‘제3의 매력’으로 안방 복귀, 서강준 곁에서 극변하는 役. Hankyung (in Korean). September 4, 2018.
16. ""The Third Charm" Brings Lee Sang-yi-I On Board". Hancinema. Nate. August 30, 2018.
17. "박규영, JTBC '제3의 매력' 캐스팅…서강준 여동생 온리원役(공식)". Herald Corporation (in Korean). July 12, 2018. Retrieved July 13, 2018.
18. '제3의 매력' 신도현, 이솜 라이벌 역 캐스팅..색다른 매력 보여줄까. Herald Corporation (in Korean). July 24, 2018. Retrieved July 29, 2018.
19. "Oh Young-shil Joins "The Third Charm" as Seo Kang-joon's Mother". Hancinema. Sports Chosun. August 3, 2018. Retrieved August 5, 2018.
20. ""The Third Charm" Brings in Han Byul as Seo Kang-joon's Friend". Hancinema. Nate. September 26, 2018.
21. Jo, Hye-in. "천우희·서강준 '제3의 매력' 출연 물망…JTBC 편성 [공식입장]". TV Daily (in Korean). TV Daily. Retrieved July 5, 2018.
22. Shin, Na-ra. "[단독] 수영, 표민수 PD 만난다…'제3의 매력' 여주 유력". Naver (in Korean). TV Report. Retrieved July 5, 2018.
23. "'제3의 매력' 서강준X이솜, 벌써부터 찰떡케미 '대본연습 공개'". OSEN (in Korean). August 21, 2018. Retrieved August 25, 2018.
24. "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved November 29, 2019.
25. "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved September 28, 2018.

External links

• Official website (in Korean)
• The Third Charm at IMDb
• The Third Charm at HanCinema