The Three O'Clock

The Three O'Clock is an American alternative rock group associated with the Los Angeles 1980s Paisley Underground scene. Lead singer and bassist Michael Quercio is credited with coining the term "Paisley Underground"[1] to describe a subset of the 1980s L.A. music scene which included bands such as Dream Syndicate, Rain Parade, Green on Red, the Long Ryders and the Bangles.

The Three O'Clock
Also known asThe Salvation Army
OriginLos Angeles, California, U.S.
GenresAlternative rock, Paisley Underground
Years active1981–1988, 2013–present
LabelsFrontier, Paisley Park/Warner Bros. Records, IRS, Omnivore
Associated actsGreat Buildings, The Falcons, The Quick, The Weirdos, Choir Invisible, Game Theory, Permanent Green Light, The Jupiter Affect, Mary's Danish, Jellyfish, The Grays, The Eyes of Mind, Cee Farrow, OOSoul
MembersMichael Quercio
Louis Gutierrez
Danny Benair
Adam Merrin
Past membersJohn Blazing
Troy Howell
Mickey Mariano
Steven Altenberg
Jason Falkner

History

Formation and early years

The Three O'Clock originally formed under the name The Salvation Army in 1981. The original lineup included Quercio (lead vocals, bass), John Blazing (guitar), and Troy Howell (drums). They released a single ("Mind Gardens" b/w "Happen Happened") on The Minutemen's New Alliance label in November, 1981. At this juncture, Quercio (then billed as "Ricky Start") was the band's sole songwriter, and the group played mildly psychedelic pop-influenced tunes with a decidedly punk-ish energy.

By the end of the year, Blazing left and was replaced by Gregg Gutierrez, later known as Louis Gutierrez. Quercio reverted to his real name, and this lineup of The Salvation Army signed with LA independent label Frontier Records and released a self-titled debut LP in May 1982.

Early success

In the summer of 1982, legal problems with the actual Salvation Army forced the band to change their name. "The Three O'Clock" came from the time of day the band rehearsed. Almost exactly coincident with the August 1982 name change, Howell left the band and Mike Mariano (keyboards, ex-Great Buildings, ex-The Falcons) and Danny Benair (drums, ex-The Quick, ex-The Weirdos, ex-Choir Invisible, ex-The Falcons) joined. Frontier would later reissue the Salvation Army LP under the group name Befour Three O'Clock in 1986, and again in 1992.

Still signed to Frontier, the band issued the Baroque Hoedown EP, their debut release as The Three O'Clock, in late 1982. The EP was followed by a full-length LP in 1983 entitled Sixteen Tambourines. Both Frontier releases were produced by Earle Mankey. The Three O'Clock had developed into a power-pop ensemble with 1960s garage band influences. Quercio and Gutierrez co-wrote almost all the band's material, with occasional assists from Mariano. They received airplay in Southern California, notably on influential LA station KROQ-FM. "Jet Fighter" from Sixteen Tambourines became a national college radio hit.

The I.R.S./Paisley Park years: 1984–88

The Three O'Clock signed to I.R.S. Records for their next album, 1985's Arrive Without Travelling. Producer Mike Hedges recorded the album in Germany. The band had a minor hit with "Her Head's Revolving", whose video received regular airplay on MTV. "Half the Way There" was also released as a 12-inch single, and featured a Motown style drumbeat and rich harmonies.

In 1986, guitarist Steven Altenberg replaced Gutierrez for Ever After, produced by Ian Broudie. Quercio once again was the band's chief songwriter. "Suzie's on the Ball Now" was the single, which gained minor airplay on stations like KROQ-FM in Los Angeles. It was a synthpop song in the current fashion of the time, and rather uncharacteristic of the band's previous sound.

In 1988, Altenberg departed the band's ranks, and Benair placed an ad in the Los Angeles magazine The Recycler in order to find a new guitar player for The Three O'Clock.[2] Coincidentally, that ad – which read, "Three O'Clock looking for guitarist. No metal, no country, no flakes" – ran in the same issue as one placed by Jason Falkner, who was "looking for like minded people to start the best band in the world with me." Falkner, who had been playing Three O'Clock songs in his previous band, called the number in the ad, came in to audition, and according to Benair, "we hit it off right away. We auditioned two people. For one moment we considered becoming a five piece, but Jason got the gig."

The new line-up of The Three O'Clock soon entered the studio to record the Ian Ritchie-produced Vermillion, on Warner Bros. Records by way of Prince's Paisley Park Records imprint. "Prince was aware of us from Arrive Without Travelling and the "Her Head's Revolving" video," said Benair. "The Bangles told us he was a fan, and when we were off IRS, he sent a label person to see us live." Prince himself contributed a song, "Neon Telephone," to Vermillion under the pseudonym Joey Coco. The album was a critical and commercial failure, and did not dent the charts. It was the last Three O'Clock studio album.

Breakup and aftermath: 1989–2012

The Three O'Clock disbanded shortly after the release of Vermillion.

  • Michael Quercio briefly joined Game Theory in 1990. Thereafter, he founded Permanent Green Light, who released two albums, and, later, The Jupiter Affect. Quercio continues to play in L.A. pop bands.
  • Louis Gutierrez played with Louis and Clark and then became a principal member of Mary's Danish.
  • Danny Benair went to work for various record labels, later founding the Natural Energy Lab, a Los Angeles-based music marketing company, which specializes in film, television and commercial placement.[3]
  • Jason Falkner joined Jellyfish, then The Grays, before launching a successful solo record career in the mid-1990s.
  • Troy Howell started the group The Eyes of Mind, who recorded on Bomp Records. He also played with Cee Farrow and the band OOSoul (double oh soul).

Arrive Without Travelling and Ever After were released in 2002 on a single CD.

2013 revival

After 25 years of turning down reunion offers, The Three O'Clock reformed after being presented with a chance to play at the 2013 Coachella Festival. Three quarters of the "classic" line-up, Michael Quercio (vocals/bass), Louis Gutierrez (guitars) & Danny Benair (drums) – were joined by new recruit Adam Merrin (keyboards). The group played both weekends of the Coachella Festival, and also played on Conan on April 10, 2013. They later embarked on a mini-tour, and released several archival recordings that same year. The final show of the tour was at Fingerprints, a record store in Long Beach, California, on June 24, 2013.

In December 2013, The Three O'Clock played two nights with three other reunited Paisley Underground bands – The Bangles, Dream Syndicate, and Rain Parade – at The Fillmore in San Francisco (Dec. 5) and The Fonda Theatre in Los Angeles (Dec. 6 benefit concert).[4]

Three new recordings by The Three O'Clock were released in November 2018 as part of a compilation album called 3 × 4, which also included The Dream Syndicate, The Bangles, and Rain Parade, with each of the four bands covering songs by the other bands.[5] Following the initial Record Store Day First release as a double album on "psychedelic swirl" purple vinyl, Yep Roc Records released the album on LP, CD, and digital in February 2019.[6][7]

As of 2018, the reunited band remained active, continuing to perform in and around Southern California.[8][9]

Discography

Albums

as The Salvation Army

as Befour Three O'Clock

  • Befour Three O'Clock (1986) – reissue of Salvation Army LP
  • Happen Happened (1992) – CD reissue of Salvation Army LP, plus 9 bonus tracks

as The Three O'Clock

Rarities
  • "Regina Caeli" – 7-inch one-sided single (fan club release, Christmas 1986)[10]

References
  1. Micek, John L. "Tell Me When It's Over: The Paisley Underground Reconsidered". PopMatters. Retrieved 2013-06-24.
  2. "Hooks 'N' You: Three O'Clock, "Vermillion"". Popdose. Retrieved 2013-06-24.
  3. "N a t u r a l e n e r g y l a b". Naturalenergylab.com. Retrieved 2013-06-24.
  4. Mills, Fred (October 16, 2013). "Reunion Concerts: A Million Paisley Underground Fans Can't Be Wrong!". Blurt.
  5. "RSDBF '18 Special Release: Various Artists – 3 x 4". Record Store Day. 2018. Archived from the original on 2019-01-22.
  6. "3x4 – The Bangles, The Three O'Clock, The Dream Syndicate, Rain Parade (Yep Roc Records)". Coachella Valley Weekly. January 9, 2019. Archived from the original on 2019-01-22.
  7. "Yep Roc Announces Record Store Day Black Friday Titles!". Yep Roc Records (Press release). October 10, 2018. Archived from the original on 2019-01-22.
  8. Toland, Michael (April 1, 2014). "Little Victories Along the Way: A Conversation With Steve Wynn". The Big Takeover. Archived from the original on 2014-05-13.
  9. "The Three O'Clock (@The3Oclock) - Twitter". Twitter.com. Retrieved 24 February 2019.
  10. "Greetings from the Paintbox!" (fan club newsletter). Christmas 1986.
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