Thryv, Inc.

Thryv is a publicly-traded marketing management and software company. It is headquartered in Dallas, Texas and operates in 48 states with more than 2,400 employees. The company began as a conglomerate of Yellow Pages companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period.[1][2]

This article is about the company formed by the 2017 merger of Dex Media and YP Holdings. For the former subsidiary of Dex One, see Dex Media (Dex One).
Thryv
Thryv Holdings, Inc.
TypePublic
NASDAQ: THRY
IndustrySoftware
Marketing
Founded2013
Headquarters
Dallas, Texas
,
United States
Key people
Joe Walsh (CEO)
ProductsSaaS
Yellow Pages
Number of employees
2,400+[1]
Websitewww.thryv.com

History

The company was created through a 2017 merger of Dex Media, a yellow pages publisher that restructured its debt in 2016, and YP Holdings, a yellow-pages publisher.[3][4][5][6] It published over 1,700 directories, both yellow and white pages, as well as search tools for businesses.[7][8][9][10]

With the increasing transition to digital, mobile and online search,[11] Thryv provides local businesses a host of marketing products to drive customers to client sites.[11] It has fostered partnerships with many of the key players in the marketing industry, combining advertising with local knowledge to provide a suite of technology, products, and tools. This extensive partnership network currently includes being a Google Premier Partner, Yahoo Preferred Partner, an MSN Elite Bing Ads Partner, and various others including Facebook, yp, yext, local.com and more.[12]

The company rebranded on July 15, 2019 with a focus on its flagship software product and its mission to equip entrepreneurs to run their businesses smarter using modern, mobile tools. [13] It reported $1.4 billion in revenue that year with a profit of $35.5 million. In October 2020, Thryv Holdings, Inc. went public through a direct listing on NASDAQ with a reported 40,000 SaaS clients.[3]

References
  1. DiFurio, Dom (1 October 2020). "The 'hidden gem' Dallas company that owns the Yellow Pages just went back to the trading floor". The Dallas Morning News.
  2. "Marketer Dex Media files for bankruptcy". USA TODAY. 17 May 2016. Retrieved 16 December 2016.
  3. Jarrett Banks (December 7, 2020). "Thryv CEO Joe Walsh on Entrepreneurship and Converting the 'Unclouded'". Exec-Edge. Yahoo! Finance.
  4. "DexYP Announces Corporate Name Change To Thryv, Inc". Business Wire. Retrieved 2 February 2020.
  5. "Dex One and SuperMedia File Pre-Packaged Plans of Reorganization as Part of Merger Process". Business Wire. Retrieved 10 May 2013.
  6. "Dex One and SuperMedia Complete Merger, Move Forward Together as Dex Media". Reuters. Retrieved 10 May 2013.
  7. Jarzemsky, Matt (19 April 2016). "Phone Book Publisher Dex Media Preparing to File for Bankruptcy". Wall Street Journal. Retrieved 16 December 2016.
  8. "Dex Media acquires YP Holdings to create DexYP, expanding its Thryv local business automation software nationwide". Dex Media. 2017-06-30.
  9. BusinessWire
  10. "Dex Media Completes Financial Restructuring, Emerges from Chapter 11". Retrieved 1 August 2016.
  11. "About Us - Dex Media". Dex Media. Retrieved 2017-01-08.
  12. "Partners - Dex Media". Dex Media. Retrieved 2017-01-08.
  13. "DexYP® Announces Corporate Name Change to Thryv, Inc". www.businesswire.com. 2019-07-15. Retrieved 2019-10-25.
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