Tiger Brands

Tiger Brands Limited (JSE: TBS) is a South African packaged goods company.[3] In addition to the company's South African operations, Tiger Brands also has direct and indirect interests in international food businesses in Chile, Zimbabwe, Mozambique, Nigeria, Kenya and Cameroon.[4] Tiger Brands is South Africa's largest food company.[5]

Tiger Brands
TypePublic company
JSE: TBS
IndustryConsumer Goods
PredecessorTiger Oats
Headquarters
Bryanston, Gauteng
,
South Africa
Area served
South Africa and Selected Emerging Markets
Key people
Khotso Mokhele (Chair)
Noel Doyle CEO
Pamela Padayachee CFO
ProductsOver one hundred covering a variety of packaged goods and foodstuffs.
Revenue R28.5 Billion (FY 2018)[1]
R3.3 Billion (FY 2018)[1]
Total assets R23.928 Billion (FY 2018)[2]:12
Total equity R17.465 Billion (FY 2018)[2]:12
Number of employees
20 591
Subsidiaries41
Websitewww.tigerbrands.com

History
In 1998 Tiger Oats bought out Imperial Cold Storage.
The Old Tiger Oats buildings in Moorreesburg.

Founded in 1921 by Jacob Frankel, with help from Joffe Marks, Tiger Brands Limited, formerly known as Tiger Oats Limited, began as a family business.

2010 box of Jungle oats (left) oatmeal as well as an example of the first box from the 1920s (right) reflecting how the use of the Tiger Oaks logo on its packaging has changed in the 90 years since its founding.

Originally known as Tiger Oats, Tiger Brand's first product was a breakfast oatmeal brand called Jungle Oats. Jungle Oats are still produced by the brand. It was first conceived by Frankel towards the end of the 19th century and was finally launched in 1925. Tiger Oat's first Mill was opened in Moorreesburg, Western Cape. A second mill was opened in Maitland, Cape Town when demand outgrew the Moorreesburg's mill's capacity in 1930. The Moorreesburg mill was abandoned in about 1987.[6] In March 1982 Barlow bought a considerable share of Tiger Oats.[7]

In 1988 SPAR South Africa became a wholly owned subsidiary of Tiger Oats, however it was unbundled and listed as a separate company in 2004.[8] During the late 1990s Tiger Oats went through a period of rapid expansion. Buying out other large companies and competitors such as food packaging company Imperial Cold Storage and Supply Company in October 1998[7] and pharmaceutical company Adcock Ingram for R3.4bn in 1999.[9] After these buyouts Tiger Oats was renamed Tiger Brands. In July 2008 Adcock Ingram was unbundled from Tiger Brands.

Tiger Brands Limited's subcompany, Tiger Food Brands Ltd merged with Bromor Foods (Pty) Ltd, which owns the Super Juice carbonated drink.[10] In1 October 2009, the Company acquired Crosse & Blackwell's mayonnaise business for an undisclosed amount.[11][12]

In 2008 Tiger Brands launched an aggressive expansion program into the rest of Africa. In the process the company bought a controlling stake in a number of food processing businesses in Nigeria, Kenya, Ethiopia, and Cameroon.[13]

This included a R1.5 billion purchase of 65.7% in Dangote Flour Mills in October 2012, Nigeria's second largest milling operation. This and other investments in Africa proved to be costly and unproductive. Over capacity in the Nigerian market led to an operating loss of R2.7 billion by the time Tiger sold back the operation to Dangote for a token one US dollar three years later in 2015. Management issues in Tiger's Kenya operations and the collapse of its Mozambican distributor and Deli Foods subsidiary also negatively impacted the company in this period. This led to then CEO Peter Matlare to resign in November 2015 and a reorganisation of its non-South African operations.[13]


Current Leadership

Noel Doyle was appointed Chief Executive Officer with effect from 1 February 2020. Pamela Padayachee was appointed acting Chief Financial Officer with effect from 1 February 2020.

Scandals

Listeriosis outbreak
See also: 2017–18 South African listeriosis outbreak

Tiger Brands was implicated in the world's largest listeriosis outbreak in March 2017 when polony produced at a factory in Polokwane‚ Limpopo by its subsidiary company, Enterprise Foods, was found to be the source of the outbreak by the South African National Institute for Communicable Diseases and announced by the Minister of Health.[14] The outbreak caused the deaths of 164 people and infected a further 872 people by 24 February 2018.[15] By 5 March 2018 a total of 180 people were thought to have died from the outbreak.[14] Tiger Brands stated that they had been presented with no evidence of their facility being the cause of the outbreak.[16] Following the announcement by the Minister of Health the company's stock price dropped by 7% resulting in R5.7bn (US$ 438.69 million) reduction in market capitalisation.[17]

Bread

In mid-November 2007 Tiger Brands was fined R98.8 million (roughly equivalent to US$12.8 million)[18] by the South African Competition Commission for colluding with other bread producers to raise the price of bread by between 30c and 35c per loaf.[19]

According to the commission the four companies involved (Premier Foods, Tiger Brands, Foodcorp and Pioneer Foods) controlled more than 90 percent of the wheat flour market at the time. Facilitating their pricing activities through secret meetings and telephone calls between employees of these firms at various venues, including churches, stadiums and hotels. The commission also found that the price-fixing activities had a negative effect on both consumers as a whole as well as inhibiting smaller bakeries from being effective competitors.[20]

The fine reflected 5.7% of Tiger Brand's bread sales, coming mostly from its Albany brand, for the 2006 financial year.[19] Tiger Brands took full responsibility and then CEO Nick Dennis resigned.[21]

Adcock Ingram Critical Care

In May 2008 Tiger Brands agreed to pay a R53.5 million fine for alleged anti-competitive practices in its health care subsidiary Adcock Ingram Critical Care (AICC). AICC executive Arthur Barnett was suspended until the investigation was concluded.[22][23] In July 2008 Tiger Brands stated that it was going to unbundle its entire Adcock Ingram subsidiary with each Tiger Brands shareholder receiving one share in Adcock Ingram for every Tiger Brands share they owned.[24]

Subsidiaries

Over the years Tiger brands has acquired various subsidiary organisations:

· Designer Group
· Durban Confectionery Works Proprietary Limited
· Enterprise Foods Proprietary Limited
· Langeberg Holdings Limited
· Langeberg & Ashton Foods Proprietary Limited
· Tiger Food Brands Intellectual Property Holding Company Proprietary Limited
· Tiger Consumer Brands Limited
· Tiger Brands (Mauritius) Limited
· Haco Industries Kenya Limited
· Chocolaterie Confiserie Camerounaise
· Deli Foods Nigeria Limited
· East Africa Tiger Brands Industries
· Davita Trading Proprietary Limited
· Pharma I Investment Holdings Limited
· Tiger Branded Consumer Goods plc
· Other miscellaneous, property, investment and dormant companies

Corporate social activities

The company conducts and supports a number of corporate social activities in South Africa. These include food security projects such as partnerships with NGOs, the Buhle Farmers Academy, University of Western Cape, and the Nelson Mandela Metropolitan University community project. The company also supports public befit organisations and activities by organisations such as Cotlands, and the Tiger Brands Foundation.

Brands

Brand (country if not in South Africa, year of acquisition and/or launch)[25][26]

Baby Products
  • Purity baby food
  • Elizabeth Anne's & Purity baby food
  • Natural Good Nights baby sleep and scent oils
  • Sun Smart Baby Range sunscreen
  • Elizabeth Anne's & Purity Special Baby Shampoo
  • Elizabeth Anne's & Purity Baby Aqueous Cream
  • Elizabeth Anne's & Purity Baby Aqueous Lotion
  • Elizabeth Anne's & Purity Baby Perfumed Jelly
  • Elizabeth Anne's & Purity Baby Barrier Cream
  • Elizabeth Anne's & Purity Baby Cornstarch Powder
  • Elizabeth Anne's & Purity Baby Oil
  • Elizabeth Anne's & Purity Baby Powder
  • Vi-Daylin
  • Telament
  • Phipps Milk of Magnesia
  • Muthi Wenyoni
  • Antipeol
Packaged Food
  • All Gold
  • Black Cat (1926)
  • Colman's mustard
  • Fatti's and Moni's spaghetti (1982)
  • Ice Cap
  • Koo canned foods (1940)
  • Spray & Cook cooking oil
Beverages
  • Energade energy drink (1993)
  • Halls fruit juice (1999)
  • Oros flavoured drink mix
  • King Korn, sorghum beer mix
  • Kings Brew, sorghum beer mix
  • Maltex, hot wheat cereal
  • Mnanti, sorghum beer
Candy & Sweets
  • Ambrosoli (Chile, 2001)
  • Anytime (1990)
  • Beacon Allsorts
  • Beacon Slabs
  • Beacon Fizz Pops
  • Beacon Smoothies
  • Beacon Sprikles
  • Fizz Pop Magic Planet
  • Fruit Chews
  • Inside Story chocolate bar
  • Maynards
  • Superfine Chocolate
  • Nosh Bar
  • Now Bar
  • Nut Puffs
  • Tinkies
  • TV Bar
  • Wonder Bar
Grains
  • Albany bread (established after numerous mergers and acquisitions in the 1970s and 1980s)
  • Ace maze meal
  • Golden Cloud flour
  • Induna maze meal
  • Jungle Oat Bran
  • Jungle Oats
  • Jungle Oats Energy Bar
  • Jungle Lion Superpop, popcorn
  • Maxi Meal
  • Morvite cake mix
  • Oats Easy Instant Oats
  • Old Mill Stream Rice
  • Olde Cape Seed Loaf
  • Tastic Rice
  • Tasmati
  • Tastic Rice-O-Mix
  • Tastic Savory Classics
  • Taystee Wheat
  • TNT Microwave Popcorn
  • TNT Superpop
Pet Food
  • Jerky Treats
Perishables
A selection of three Enterprise products. Sliced meats, canned viennas, and a can of corned meat.
  • Renown
  • Like it Lean
  • Enterprise Foods
  • Easy Meal
  • Mrs. Paul's Kitchen
  • Nice and Easy
  • Simply Delicious
  • Suddenly Supper
Sea-food Products
  • Lucky Star canned fish
  • Sea Harvest
  • SA Sea Product Ltd
  • Oceana
Toiletries
  • Design Group shampoo and personal care products (1998)
  • Cepacaine, mouth wash
  • Gill
Other Brands and Subsidiaries
  • Trinity Biotech
  • V-Med

See also

References
  1. "INTEGRATED ANNUAL REPORT 2018". Tiger Brands. Retrieved 7 August 2019.
  2. "Tiger Brands Annual 2018" (PDF). Tiger Brands. 30 September 2018. Retrieved 7 August 2018.
  3. https://businesstech.co.za/news/finance/184513/these-are-the-biggest-consumer-goods-companies-in-africa/
  4. "JNB:TBS - Google Finance Search". www.google.com. Retrieved 31 August 2017.
  5. BHP, Blue Financial, Remgro, Telkom, Tiger: South African Equity Preview, By Janice Kew, Bloomberg, 21 June 2010.
  6. Jungle Oats brand history, retrieved 6 July 2010
  7. Brooke Simons, Phillida (2000). Ice Cold in Africa: The History of Imperial Cold Storage & Supply Company Limited. Cape Town: Fernwood Press. pp. 237–246. ISBN 1-874950-50-4.
  8. Trade Intelligence – SPAR, accessed 2 October 2010
  9. Business Day: Tiger Oats Bids For All, 7 October 1999
  10. Competition Tribunal of South Africa article on the merger and details. (PDF file) http://www.comptrib.co.za/%5Ccomptrib%5Ccomptribdocs%5C488%5C33LMApr06.pdf
  11. Thomson Reuters Business Description: Tiger Brands, retrieved 21 July 2010
  12. Business Day: Tiger Brands buys Crosse & Blackwell from Nestlé, Published: 2009/05/25
  13. Thomas, Stafford (15 July 2016). "Tiger Brands sharpening its claws". Financial Mail. Retrieved 26 July 2016.
  14. "Enterprise polony identified as source of listeria outbreak". Retrieved 5 March 2018.
  15. "Tiger Brands, RCL Foods lost R5.7 billion in one day after #ListeriosisOutbreak | IOL Business Report". Retrieved 5 March 2018.
  16. White, Ray. "No evidence yet of link between listeriosis deaths, Tiger Brands products". Retrieved 5 March 2018.
  17. "Tiger Brands, RCL Foods lost R5.7 billion in one day after #ListeriosisOutbreak | IOL Business Report". Retrieved 5 March 2018.
  18. http://www.xe.com retrieved on 5 July 2010
  19. MoneyWeb: "Tiger Brands admits to bread price-fixing, pays fine", 13 November 2007
  20. MoneyWeb: "Watchdog refers wheat milling cartel to Tribunal", 15 March 2010
  21. Business Report: "Tiger Brands Limited. Price-fixing saga bites Tiger Brands chief", 7 December 2007
  22. Adcock Ingram Critical Care (Proprietary) Limited ("AICC") Archived 16 September 2010 at the Wayback Machine, Tiger Brands website, 9 May 2008, retrieved 2 February 2011
  23. MoneyWeb: "Tiger Brands' Adcock Ingram to pay R53,5m for price fixing", 9 May 2008
  24. "Finance24: Tiger to unbundle Adcock Ingram", 21 July 2008
  25. "Profiles's Stock Exchange Handbook: October 2010 – January 2011". Profile's Stock Exchange Handbook. Johannesburg, South Africa: Sasfin: 357. 2010. ISSN 1680-0036.
  26. Mbendi – Tiger Brands Ltd (TIGBRANDS), accessed 2 October 2010
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