Tom Anderson

Thomas Anderson (born November 8, 1970)[2] is an American co-founder of the social networking website Myspace, which he founded in 2003 with Chris DeWolfe.[3] He was later president of Myspace and a strategic adviser for the company until he left in 2009.[4][5] Anderson is popularly known as "Tom from Myspace" and "Myspace Tom", because, until 2010, he would automatically be assigned as the first "friend" of new Myspace users upon the creation of their profiles.

For other people named Tom Anderson, see Tom Anderson (disambiguation).

Tom Anderson
Anderson in 2008
Born
Thomas Anderson

(1970-11-08) November 8, 1970
San Diego, California, U.S.[1]
NationalityAmerican
Alma materUniversity of California, Berkeley (B.A., English, 1997)
University of California, Los Angeles (M.A., Film, 2000)[1]
OccupationInternet entrepreneur
Known forCo-founder of Myspace

Early life

Anderson's father was an entrepreneur.[6] As a teenager at San Pasqual High in Escondido, California, Anderson was a computer hacker under the pseudonym "Lord Flathead" (friends with Bill Landreth), and prompted a Federal Bureau of Investigation (FBI) raid after he cracked the security of Chase Manhattan Bank. He was not arrested because of his young age (14).[7][8]

Anderson studied English and rhetoric at the University of California, Berkeley, prior to becoming the lead singer of a band called "Swank".[6] Anderson then lived in Taiwan for some time, before returning to the United States to study for a degree in critical film studies at the University of California, Los Angeles.[3][9]

Career

Anderson was a product tester and copywriter at XDrive, a digital storage company in 2000, where he first met DeWolfe.[9] He initially joined XDrive as a product tester after answering a flyer advertisement, while still at film school and looking to earn extra money.[10] After XDrive went bankrupt in 2001, he and DeWolfe founded the direct marketing company ResponseBase.[3][9] They sold ResponseBase to Brad Greenspan's eUniverse in late 2002.[6]

With other eUniverse employees, Anderson set up the first pages of Myspace in August 2003. He founded the site partly as a reaction to Friendster and its policy of blocking accounts that did not use real names.[11] Intermix Media was then founded as the successor of eUniverse, and it was under Intermix that Myspace garnered the level of popularity for which it is notable. When Intermix Media and Myspace were sold to News Corp, Anderson became president of the company.[3]

Myspace was sold to News Corp in 2005 for $580 million.[12] Following the News Corp acquisition, Anderson said: "Before [the acquisition], I could do whatever I wanted. Now it takes more time to get people to agree on things. All the budget reviews and processes. That can be a pain. But it's not stopping us."[6] Reuters quoted an unnamed News Corp executive as saying: "Tom [Anderson] was responsible for the product, but ended up being a complete bottleneck on getting things done."[13] Anderson was replaced as president in April 2009 by News Corp;[14] by 2010, he was no longer the default friend on Myspace, and was replaced by a profile called "Today On MySpace," or "T.O.M."[15]

In late May 2012, Anderson announced that he would be joining RocketFrog Interactive as an adviser to the 16-person Los Angeles–based company, which created a Facebook app.[12] However, in a September 2014 interview, Anderson did not mention any advisory roles in his life at the time, while his Twitter blurb in November 2018 read: "Enjoying being retired” and similarly in January 2021, “Enjoying the good life / New Hobby: Photography.”[16] He explained in the interview that he is not interested in returning to his previous vocation, but concluded: "I'll never say 'never' because, more than anything, I like the idea that anything can happen. I don't know exactly where my life will lead. Adventure and the unknown has always been appealing to me."[17]

Media appearances

Anderson made a cameo appearance in the 2009 American comedy-drama film Funny People starring Adam Sandler.[18]

Personal life

Anderson is active on other social media platforms, including Facebook and Reddit. Following an experience with photography at the 2011 Burning Man festival, Anderson's interest in his own photography was piqued. In a September 2014 ABC News interview, Anderson credited friend and photographer Trey Ratcliff for facilitating his skill development and explained: "I'm not necessarily trying to represent nature exactly. I'm trying to make something beautiful like a painter would." Anderson travels globally with friends to locations such as Thailand and Myanmar, where he primarily focuses upon landscape images.[17]

Anderson also explained in September 2014 that his personal interests have always been diverse:

If you knew me before Myspace, you'd probably thought I'd have been a scholar teaching philosophy in a university my whole life. If you met me before college, you'd probably have thought I'd be a musician for my entire life ... I like change.[17]

References
  1. "Entry: Tom Anderson", NNDB
  2. Bennett, Jessica (October 27, 2007). "Is Age Just a Number?". The Daily Beast. Newsweek. Archived from the original on October 29, 2007. Retrieved December 21, 2011.
  3. Gibson, Owen (June 23, 2008). "200 million friends and counting". The Guardian. London. Retrieved February 24, 2010.
  4. Angwin, Julia (March 29, 2009). "Putting Your Best Faces Forward". The Wall Street Journal. Retrieved February 14, 2010.
  5. Rosenbush, Steve (July 29, 2005). "MySpace: WhoseSpace?". BusinessWeek. Retrieved February 14, 2010.
  6. Sellers, Patricia (August 29, 2006). "MySpace cowboys". Fortune. Retrieved December 21, 2011.
  7. Arrington, Michael (August 30, 2008). "MySpace Cofounder Tom Anderson Was A Real Life "WarGames" Hacker in 1980s". TechCrunch. Retrieved December 21, 2011.
  8. Gorman, Tom (December 11, 1986). "A Hacker Vanishes : Computer Whiz, Missing Since September, a Source of Mystery". Los Angeles Times. Retrieved December 21, 2011.
  9. Penenberg, Adam (2010). Viral Loop: The Power of Pass-It-On. Hachette UK. pp. 108–110. ISBN 1-84894-524-8.
  10. Krantz, Matt (February 12, 2006). "The guys behind MySpace.com". USA Today. Retrieved December 21, 2011.
  11. Agger, Michael (April 16, 2009). "Dude, Murdoch Friended Us!". New York Times. Retrieved December 21, 2011.
  12. Chapman, Lizette (May 23, 2012). "MySpace Co-Founder Tom Anderson Leaps To RocketFrog As Adviser". Venture Capital Dispatch Blog. wsj.com. Retrieved July 22, 2012.
  13. Adegoke, Yinka (April 7, 2011). "Special report: How News Corp got lost in Myspace". Reuters. Retrieved June 9, 2018.
  14. Angwin, Julia; Emily Steel (April 23, 2009). "Founders Step Aside at MySpace". Wall Street Journal. Retrieved December 22, 2011.
  15. Nakashima, Ryan (March 10, 2010). "MySpace outlines makeover after exec shake up". Associated Press. Retrieved January 3, 2012.
  16. "Tom Anderson". Tom Anderson on Twitter. Twitter. October 21, 2014. Retrieved October 21, 2014.
  17. Jared T. Miller (September 9, 2014). "Myspace Co-Founder Tom Anderson's New Life as a Landscape Photographer". Retrieved October 21, 2014.
  18. Errett, Joshua (August 19, 2009). "MySpace walks into a bar..." Now Toronto. Retrieved December 22, 2011.
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