Tone (magazine)
Tone was a bi-monthly magazine combining coverage of technological developments in New Zealand and from around the world with reviews on the latest consumer products available in New Zealand.
 Tone magazine logo | |
| Editor | Gary Steel |
|---|---|
| Former editors | Greg Vincent, Matt Greenop, Ted Gibbons |
| Categories | technology |
| Frequency | Bi-monthly |
| Circulation | 5647 (2008)[1] (within NZ) |
| Publisher | Parkside Media |
| First issue | October 1999 |
| Final issue | December 2011 |
| Company | Parkside Media |
| Country | New Zealand |
| Language | English |
| Website | Formerly www.tone.co.nz, no longer valid. |
| ISSN | 1175-2459 |
History and profile
It was Parkside Media's third magazine, following NZ Classic Car and NZ Performance Car. Tone was started in 1999.[2] Until issue 32, the magazine was bi-monthly. A change was made to monthly, but as of issue 73 (November/December 2008), it returned to bi-monthly.
Tone's offices were in Grey Lynn, Auckland, New Zealand. The magazine ceased publication in December 2011.[2]
Masthead design
Tone's logo featured a small coloured triangle. Internally this was called 'Jerry'. Jerry changes colour each issue to match the cover design. Version 2 of the logo appeared in issue 32 when the magazine changed to monthly. Version 3 of the logo appeared in issue 44. Version 4 of the logo appeared in issue 67 and changed the tagline to Gadgets | Hi-fi | Home theatre, from Technology to change your life.
Magazine contents
As of the November/December 2008 issue, the typical magazine contents included:
- News
- Toneworld (short product overviews)
- Reviews (detailed product tests)
- Entertainment (CD, DVD, game reviews)
- Readers' letters
- Contributor columns
- Feature stories (event reviews, technical tips and tricks, how-to articles, company overviews)
References
- Average Circulation
- Chris Keall (15 December 2011). "Tone magazine suspends publishing". NBR. Retrieved 6 November 2015.