Total Football (magazine)

Total Football was a British sports magazine on football published by Future Publishing.[note 1] It was launched in September 1995 as a 'laddish' competitor to FourFourTwo, which had launched the previous year.[1] Total Football and its then-rival Goal were inspired by the success of the 'lad's magazine' Loaded.[2]

Total Football closed in September 2001, with the publisher citing "massive coverage" of football as the reason.[3] Monthly sales were just under 25,000 at the time of its closure, declining from over 80,000 at launch. Another competitor, the BBC's Match of the Day, also closed in 2001; Goal had already suspended publication in 1998 and was later merged into FourFourTwo.[4][5]

Notes
  1. Another magazine of the same name is published by Russian publisher Gameland. See Schafbuch, Thomas (1 September 2007). "Brand Coding a Company". The Moscow Times. Retrieved 29 April 2012.

References
  1. Seddon, Peter (1 August 2004). Football Talk: The Language & Folklore Of The World's Greatest Game. Robson. p. 240. ISBN 1861056834.
  2. White, Jim (15 August 1995). "Leery, laddish and loud - won't the fans just love 'em?". The Independent. Retrieved 29 April 2012.
  3. "Total Football bites the dust". MediaWeek. 3 September 2001. Retrieved 29 April 2012.
  4. Stevens, Mary (7 September 2001). "It's all over for Total Football". Press Gazette. Retrieved 29 April 2012.
  5. Hodgson, Jessica (31 August 2001). "Final whistle for Total Football". The Guardian. Retrieved 29 April 2012.


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