Tripe Marketing Board

The Tripe Marketing Board is a UK based online publication which seeks to promote the consumption of tripe through the use of humour. The Los Angeles Times has described the group as an "internet and publishing phenomenon that may or may not be completely serious".[1] It parodies defunct government organisations such as the milk and potato marketing boards.

History

The group came to prominence in 2012 when it managed to persuade a number of serious media outlets that it was a real entity. The Mirror interviewed a tripe seller in Blackburn about the attempt to improve the public perception of tripe.[2] Reporters at The Times newspaper investigated the TMB a number of days later, concluding that it was a 'very funny spoof'.[3]

The Lancashire Life website explained that the Tripe Marketing Board had been created by the authors of a humorous guide called Forgotten Lancashire and Parts of Cheshire and the Wirral by Dr Derek J Ripley, and had then been taken seriously by journalists.[4]

It advocates the celebration of World Tripe Day on 24 October because in 1662 Samuel Pepys wrote on that day "So home and dined there with my wife upon a most excellent dish of tripes of my own directing."[5]

References
  1. Parsons, Russ (20 October 2014). "A voice for tripe: An exclusive interview with Sir Norman Wrassle". LA Times. LA Times. Retrieved 7 June 2016.
  2. White, Steve (23 August 2012). "What a load of tripe: New bid to get classic dish back on the menu". The Mirror. The Mirror. Retrieved 7 June 2016.
  3. Waller, Martin (29 August 2012). "Clever marketing, or a load of old tripe?". The Times. The Times. Retrieved 7 June 2016.
  4. Bacon, Christopher (2 October 2012). "Forgotten Lancashire - restoring the fortunes of the tripe industry". Lancashire Life. Lancashire Life. Retrieved 7 June 2016.
  5. "World Tripe Day: Can we fall in love with tripe again?". BBC. 24 October 2017. Retrieved 20 July 2019.
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