Trust (electronics company)

Trust is a privately held company is a value-for-money-brand for digital lifestyle accessories which offers a wide range of products within the sub-brands Trust PC & Laptop, Trust Mobile, Trust Gaming and Trust Smart Home. Trust's products are sold in specialist stores, large retailers, electronics chains and online stores in over 50 countries. Trust has an annual turnover of €130 million and employs 220 people in branches in five countries.

Trust
TypeB.V.
IndustryComputers and Peripherals
Founded1983 (1983)
FounderMichel Perridon
Headquarters
Dordrecht
,
Netherlands
ProductsComputer peripherals and accessories
OwnerEgeria
Number of employees
220[1]
Websitewww.trust.com

History

This company was founded in 1981 in the Netherlands under the name Aashima Technology B.V. and its core business was importing computer accessories, game consoles and video games. From 1985, the company started producing its own products branded as Trust. The business grew and so did the company. In 1988, the first foreign branch offices were opened in Germany, England, Italy and France. In 2003, Aashima Technology B.V. changed its name into Trust International B.V. in order to reinforce the Trust brand name internationally. Nowadays, Trust products can be found in more than 44 countries.

The organization

Trust International B.V. is structured in a way to have a balance between central and local activities. Its central headquarters in The Netherlands is a shared service center for IT services, Research & Development (products & concepts) and Corporate Marketing.

Sports sponsorship

Dutch F1 driver Jos Verstappen used his strong Dutch links to gain sponsorship for the Minardi F1 Team in 2003 when Trust became one of the team sponsors.[2] That sponsorship was moved to Jordan Grand Prix in 2004 when Verstappen was on the verge of a race seat with the team. Trust had a sponsorship agreement with Spyker F1 as the team started to bring in Dutch sponsorship. Trust was the head sponsor of the Arden International team, which competes in the GP2 and GP2 Asia series, and previously in Formula 3000. Because of the sponsorship, the team has been dubbed Trust Team Arden. Trust also sponsored Minardi Team USA in the 2007 Champ Car World Series for much of the season but ended their sponsorship at the end of the season after the team stopped competing at the end of the year due to the unification of Champ Car and Indycar. Trust sponsored Red Bull Racing in 2009, both Sebastian Vettel and Mark Webber had the Trust name visible on the chin bar of their helmets.[3]

Brands
  • Trust
  • Trust Urban
  • Trust Gaming
  • Trust Smart Home

See also
  • List of Dutch companies

References
  1. Trust (electronics company)
  2. "Trust ends Minardi role, heads for Jordan?". Crash Media Group. 19 December 2003. Retrieved 9 January 2018.
  3. "Red Bull picks up Trust sponsorship". Motorsport Network. 9 December 2008. Retrieved 9 January 2018.

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