UNKL347

UNKL347 is an Indonesian clothing company based in Bandung, West Java, Indonesia.

UNKL347
Founded1996 in Bandung
Headquarters
Bandung
,
Indonesia
ProductsApparel
Websitewww.unkl347.com

History

The brand that was started by a couple of college friends in Bandung, West Java, Indonesia in 1996. The founders/owners create clothes that represented their creative and fun-loving personalities and their interest in skateboarding, music and graphic design. In 1996, Dendy Darman, one of the founders, while studying design at Bandung Institute of Technology, started making T-shirts and dacron jackets under the name of 347boardriders. Before the owners renamed their label to UNKL347 in 2006, they have changed their label to 347/eat in 2003 from the original 347. 347 was also the name of their store at Jl. Ir. H. Djuanda No. 347, Bandung opened back in 1999.

The company pioneered and inspired indie clothing trend and indie clothing distribution outlets business, which called distros, in Bandung. The company published a design book in 2008, After Ten Years, Friends Call Us Unkle, containing 12 years of work in design including apparel design, print ads, catalogues, stickers, and postcards. The book also describes how the company has evolved from time to time since 1996.[1][2]

UNKL347's store at Jalan Trunojoyo 4 Bandung is one of the most popular pit stops, among hundreds of distros, for people visiting Bandung.[3][4] UNKL347 which started as fashion retailer also offers lifestyle products such as surfboards and furnitures.[5]

Style

UNKL347 grew among independent communities in Indonesia, the founders developed a do it yourself attitude. Instead of putting "Made in Indonesia", the company puts "This is not made in China" labels on its products as a campaign to support Indonesian products competing with products made in China.[6]

References
  1. Sabarini, Prodita (2008-12-07). "Ten years after friends call us UNKL347". The Jakarta Post. Retrieved 2013-03-28.
  2. "On Retail and Design with Dendy Darman. Whiteboard Journal (W) meets with Dendy Darman (D) of UNKL347". Whiteboardjournal.com. 2013-03-13. Retrieved 2013-03-28.
  3. "Time well spent in making the most of Bandung for browsing, bites and bargains". The Jakarta Post. 2012-12-27. Retrieved 2013-03-29.
  4. "9 Places You Should Visit in Bandung". Air Asia Blog Team. 2010-06-21. Retrieved 2013-03-29.
  5. Hoon, Ang Swee (2015-07-24). "Marketing model: Closing on the gaps in the Gap". The Jakarta Post. Retrieved 2019-12-18.
  6. Andarini, Lingga Murni (2011-08-04). "UNKL347: DO-IT-YOURSELF CLOTHING!". Hai-online.com. Retrieved 2013-03-29.
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