Vitaya (magazine)

Vitaya is a former women's magazine published in Belgium which was founded in 2001. The magazine was owned by De Persgroep. In February 2017, Vitaya was merged with another Persgroep title, Goed Gevoel.

Vitaya
CategoriesWomen's magazine
Lifestyle magazine
FrequencyMonthly
First issue9 May 2001
Final issueFebruary 2017
CompanyDe Persgroep
CountryBelgium
Based inMechelen
LanguageDutch
WebsiteVitaya

History and profile

The magazine was started in 2001 with the name evita.[1] The first issue appeared on 9 May 2001.[1] The magazine was acquired by Flemish TV network Vitaya in 2008 and it was renamed Vitaya the same year.[1] Later it was sold to Sanoma Media Belgium NV and moved its headquarters from Brussels[2] to Mechelen.[3] Sanoma merged its women's magazine Fit & Gezond, launched in 1992, with Vitaya.[4] In May 2015, De Persgroep, which already owned the TV network by the same name, acquired the magazine.[5][6] In February 2017, the company merged Vitaya magazine with another of its titles, Goed Gevoel.[7]

Vitaya was published on a monthly basis.[2] The magazine covered topics for women including fashion, lifestyle, cooking, nutrition and health.[2]

See also

References
  1. Petra Broomans; Ester Jiresch (2011). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Barkhuis. p. 80. ISBN 978-94-91431-06-7. Retrieved 27 December 2015.
  2. "Vitaya". Publicitas. Retrieved 27 December 2015.
  3. "Contact" (in Dutch). Vitaya. Retrieved 27 December 2015.
  4. "The Sanoma Way". Sanoma. Retrieved 27 December 2015.
  5. Alan Hope (27 May 2015). "De Persgroep takes over Humo, Story and Vitaya magazines". Flanders Today. Retrieved 27 December 2015.
  6. "De Persgroep acquires titles Humo, Story, TeVe Blad and Vitaya". De Persgroep. 26 May 2015. Retrieved 27 December 2015.
  7. "Abonnement Vitaya | Kies voor een gratis Play&Go speelmat of 4 maanden gratis Vitaya". abonnement.vitayamagazine.be. Retrieved 7 May 2019.
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