Whistles (company)

Whistles is a clothing brand with 46 stores across the UK. It was founded in 1976 by Lucille and Richard Lewin.

Whistles
TypeSubsidiary
IndustryFashion
Founded1976[1]
Number of locations
46 (March 2016)
ProductsClothing, Accessories
ParentFoschini Group
Websitewww.whistles.co.uk

In January 2008, Jane Shepherdson, former Topshop director, signed a deal to purchase a 20 per cent stake in Whistles and was appointed the job of chief executive.[2]

In March 2016, Whistles and its 46 shops was bought by the South African retailer, Foschini Group.[3]

Style

In the past, the style of Whistles was described as having "a pretty but decidedly yummy mummy-ish air".[4] Since Shepherdson's appointment as chief executive, the clothes were said to have cleaner silhouettes with a more sophisticated palette; "baby pinks and lilacs have made way for olives, camel, china blue, tea rose and yes, plenty of black – and the detailing has a quirky vintage feel rather than being fussy."[4]

References
  1. "Whistles - FashionEncyclopedia.com". Retrieved 9 October 2015.
  2. Davey, Jenny (3 February 2008). "Return of fashion queen Jane Shepherdson". Times Online. London. Retrieved 13 June 2008.
  3. Farrell, Sean; Butler, Sarah (24 March 2016). "Whistles bought by South Africa's Foschini Group" – via www.theguardian.com.
  4. Long, Carola (8 September 2008). "Belles and Whistles". The Independent. Retrieved 17 December 2008.


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