Wildcraft

Wildcraft, is an Indian manufacturing company headquartered in Bengaluru. The company's products are sold in over 200+ exclusive stores and 4,000 multi-branded stores in India and abroad.[1] The co-founders of the company are Siddharth Sood and Gaurav Dublish.

Wildcraft
TypePrivate Ltd
IndustryRetail
Founded1998
Headquarters
Bangalore
Area served
Worldwide
Key people
Gaurav Dublish & Siddharth Sood
ProductsOutdoor Clothing, Footwear and Gear
Websitewildcraft.com

Products

Wildcraft's first product in the 1990s was a dome tent. The company shifted to manufacturing packs and associated outdoor gear and expanded to multi-terrain footwear and outdoor clothing.[2] In 2014, it rolled out an expanded range of gear including clothing and footwear,[1] hiring an additional 1,000 employees across its factories located in Solan, Visakhapatnam and Bangalore.[3]

Wildcraft, which makes backpacks, rucksacks, camping and hiking equipment, among other things, entered the performance footwear and clothing industry in 2016 adding significant revenues.

WildCraft Retail outlet, Chennai, Tamil Nadu, India.

Retail

The company's products are sold in 175+ exclusive stores and 4,000 multi-branded stores in India,[1] growing by 20-30 stores each year.[4] In December 2014 the company announced they would explore the middle and southeast Asian markets.[3]

Wildcraft products are also available across Middle East & South Asian countries.

In February 2017, it did a tie-up to place Wildcraft in Europe. "From the revenue side, 5-6% of our business comes from exports at present," said co-founder Gaurav Dublish. Wildcraft is also planning to strengthen its presence in 5 lac+ population townships over the next 18–24 months.[5]

Wildcraft Retail stores, Chennai, Tamil Nadu, India.

Finances

Earlier, Wildcraft was run as a hobby with limited commercial focus.[2] Under the management that has led the firm since 2008, it has pursued a strategy of expansion and increased revenue over 100x in less than a decade.[3] According to Dublish, the company grew at a compound annual growth rate of 75% from 2007 to 2012[2] and continued to grow annually at 50% till 2018 & is now pursuing a 25% revenue CAGR. In September 2013, Sequoia Capital, a California-based private equity firm, invested[6] ₹70 crore, giving it an enterprise valuation of about US$50 million.[4] Wildcraft clocked retail sales of ₹400 crore in FY 2017, and is looking at a total deployment of ₹350 crore, to achieve a revenue run-rate of ₹1,000 crore by 2020.[3]

2020

During the nationwide lockdown in India, Wildcraft India immediately diversified its product portfolio by making products like Personal Protective Kits (PPE).[7][8]

Until March 2020, Wildcraft employed more than 3,700 people. Few months later, it had scaled up its manufacturing facilities by collaborating with more than 60 factories through a hub and spoke model and today, the company employed about 30,000 people.[9][10]

WildCraft Retail Clothing and Footwear, Chennai, Tamil Nadu, India.

References
  1. Babu, Venkatesha (18 December 2014). "Sequoia-backed Wildcraft plans to expand further". Business Today.
  2. Menon, Shyam G. (29 June 2011). "Hiking in uncharted territory". Business Line.
  3. "Wildcraft to expand into Middle East, South East Asia markets". The Economic Times. 17 December 2014.
  4. Dhamija, Anshul (17 December 2013). "Sequoia Capital invests Rs 70cr in Wildcraft". The Times of India.
  5. "Wildcraft lokos to clock Rs 1,000 crore in sales by FY20". DNA India. 9 April 2017. Retrieved 3 September 2019.
  6. "Sequoia: India". Sequoia Capital. Retrieved 26 January 2015.
  7. "Myntra partners Wildcraft to offer protective masks". The New Indian Express. Retrieved 15 November 2020.
  8. Tewari, Saumya (27 May 2020). "Wildcraft India forays into PPE category, offers hazmat suits, face shields". mint. Retrieved 15 November 2020.
  9. Anand, N. (11 June 2020). "Wildcraft unveils COVID-19 gear, ramps up staff". The Hindu. ISSN 0971-751X. Retrieved 15 November 2020.
  10. "Wildcraft plans to raise Rs 150 crore; targets Rs 1,000 crore revenues in FY21". Deccan Herald. 23 June 2020. Retrieved 15 November 2020.
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