William Brownlow, 3rd Baron Lurgan

William Brownlow, 3rd Baron Lurgan KCVO (1858–1937) was an Anglo-Irish aristocrat, landowner, hotel proprietor and sportsman.

William Brownlow, 3rd Baron Lurgan.

He was the eldest son of Charles Brownlow, 2nd Baron Lurgan.[1] He was the chairman of the prestigious Ritz Hotel, the Carlton Hotel, Booth's Distilleries, and others. In his younger years he was a keen jockey and golfer, and was reportedly one of the few peers to have ever had a hole in one on a golf course.[2] He succeeded to his father's title in 1882.

He was appointed State steward to the recently created Lord Lieutenant of Ireland, Lord Dudley, in September 1902.[3]

He was the subject of caricatures by Max Beerbohm. Brownlow succeeded Harry Higgins as chairman of the Ritz upon his death in 1928, and was especially keen on attracting American guests to the hotel. He was a close friend of the Earl of Carnavon and his American wife Catherine Wendell, and at times he gave the couple the entire second floor of the hotel to accommodate guests.[4]

Arms

Coat of arms of William Brownlow, 3rd Baron Lurgan
	Crest On a châpeau Azure turned up Ermine a greyhound statant Gules collared Or. Escutcheon Per pale Or and Argent an escutcheon within an orle of martlets Sable. Supporters Dexter a greyhound Argent gorged with a wreath of shamrocks Vert, sinister a highland soldier in his uniform with his firelock all Proper. Motto Esse Quam Videri [5]

References

Old Public School Boy's Who's who. St. James Press. 1933. p. 106.
Hall, N. John (1997). Max Beerbohm Caricatures. Yale University Press. p. 185. ISBN 978-0-300-07217-4.
"Ireland". The Times (36875). London. 17 September 1902. p. 8.
Montgomery-Massingberd, Hugh; Watkin, David (1980). The London Ritz: a social and architectural history. Aurum. p. 69. ISBN 978-0-906053-01-0.
Burke's Peerage. 1959.

Peerage of the United Kingdom
Preceded by Charles Brownlow	Baron Lurgan 1882–1937	Succeeded by William Brownlow

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[1] Old Public School Boy's Who's who. St. James Press. 1933. p. 106.

[Hall1997-2] Hall, N. John (1997). Max Beerbohm Caricatures. Yale University Press. p. 185. ISBN 978-0-300-07217-4.

[3] "Ireland". The Times (36875). London. 17 September 1902. p. 8.

[4] Montgomery-Massingberd, Hugh; Watkin, David (1980). The London Ritz: a social and architectural history. Aurum. p. 69. ISBN 978-0-906053-01-0.

[5] Burke's Peerage. 1959.