YSL Records

YSL Records (also known as Young Stoner Life and Young Slime/Slatt Life) is an Atlanta-based record label imprint founded by the Atlanta-based rapper Young Thug.[1] The company is a label imprint of 300 Entertainment.[2] Its artists include Gunna,[3] Lil Keed and more. Several contemporary rappers, such as Lil Uzi Vert, Lil Baby, Youngboy Never Broke Again, Drake, and Lil Gotit have expressed allegiance to YSL, but are not contractually signed.

YSL Records
The official logo for YSL Records
Parent companyWarner Music Group
Founded2010 (2010)
FounderYoung Thug
Distributor(s)300, Atlantic
GenreHip hop, trap
Country of originUnited States
LocationAtlanta, Georgia

History

The label was announced on November 15, 2016, through a video Young Thug had posted on his Snapchat showcasing his new office.[4] The video also includes a speech by 300 Entertainment co-founder, Kevin Liles, praising the new label.[5] In 2017, the label announced its first signee, fellow Atlanta native Gunna who was also being courted by Thug's mentor and former label Gucci Mane & 1017 Brick Squad Records.[6] During a string of mixtape releases that year, the label would announce further signees to the label with Youngboy Never Broke Again signing a 5-album joint venture deal with YSL and Atlantic Records after opting against signing with Birdman's Cash Money Records, Lil Duke would also join the label alongside Thug's sisters Dolly and HiDoraah.[7][8]

On August 15, 2018, Thug announced a mixtape featuring the label's signees, except YoungBoy, titled Slime Language, which he released on his 27th birthday on August 16.[9] On September 12, Lil Baby announced a mixtape with Gunna titled Drip Harder, which was released on October 5 with Baby's label Quality Control.[10]

On February 22, 2019, Gunna released his debut studio album Drip or Drown 2, follow the album's single "One Call", which was accompanied by a music video.[11] On June 14, Lil Keed released his debut studio album Long Live Mexico, which was supported by three singles "Oh My God", "Proud Of Me", and "Pull Up".[12][13]

On February 28, 2020, Zaytoven released a mixtape with Lil Keed, Lil Gotit, and Lil Yachty titled A-Team.[14] In March, Gunna announced his second album Wunna. Its lead single Skybox was released March 6 day alongside a music video.[15][16] On March 16, Gunna stated on Twitter that Wunna is an acronym for: "Wealthy Unapologetic N***a Naturally Authentic".[17] On April 3, Young Thug and Gunna released the single "Quarantine Clean", produced by Turbo the Great.[18] The following day, Gunna explained the album had experienced release issues due to the COVID-19 pandemic.[19] The Gunna and Young Thug collaboration was their first released song together since "Diamonds", which was released in December 2019.

On August 7, 2020 Lil Keed released his mixtape Trapped on Cleveland 3 through YSL Records.[20]

On December 18, 2020, YSL Records released "Take It to Trial", by Young Thug, Gunna and featuring Yak Gotti, the first single off the upcoming Slime Language 2 compilation.[21]

Current roster
Act Year Signed Releases (under the label)
Young Thug 2016 15
Lil Duke[22] 7
Gunna[23] 2017 6
Dolly White 1
HiDoraah 1
Strick 3
Young Jordan[24] 1
T-Shyne 2
Nechie 1
Cheat Code 1
Money Game Boo 3
YSL Fargo 5
Aretana 2018 3
Lil Keed 3
Unfunk 2019 1
Karlae 0
Aerolyn Mansion 2020 0
Yung Kayo[25] 1
Cactus Slatt (Young Thug and Travis Scott) 0
Wyte Knight 2021 0

In-house producers

Former acts
  • RaisedReal Jett (2017-2019: deceased)

Discography

Studio albums
Year Album details Details
2019 Gunna - Drip or Drown 2[26]
  • Released: August 16, 2019
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 2 U.S.
  • RIAA Certificate: Gold
Lil Keed - Long Live Mexico[27]
  • Released: June 14, 2019
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download
  • Chart position: No. 26 U.S.
  • RIAA Certificate: uncertified
Young Thug - So Much Fun[28]
  • Released:
    • August 16, 2019
    • December 20, 2019 (deluxe)[29]
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 1 U.S.
  • RIAA Certificate: Platinum
2020 Gunna - Wunna[30]
  • Released: May 22, 2020
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 1 U.S.
  • RIAA Certificate: Gold
Lil Keed - Trapped on Cleveland 3[31]
  • Released: August 7, 2020
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: No. 41 U.S
  • RIAA Certificate: uncertified

EPs
Year Album details Details
2019 HiDoraah and Dolly White - Slimestas[32]
  • Released: January 11, 2019
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Strick - See You When I Land[33]
  • Released: January 19, 2019
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified

Compilation albums
Year Album details Details
2018 Young Thug (with YSL Records) - Slime Language[34]
  • Released: August 17, 2018
  • Label: YSL Records
  • Formats: digital download
  • Chart position: No. 8 U.S.
  • RIAA Certificate: uncertified
2019 Strick - The Machine, Vol. 1[35]
  • Released: June 28, 2019
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Strick - The Machine, Vol. 2[36]
  • Released: October 31, 2019
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
2021 Young Thug - Slime Language 2[37]
  • To be released
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified

Mixtapes
Year Album details Details
2016 Gunna - Drip Season[38]
  • Released: October 25, 2016
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
2017 Lil Duke - Life In The Hills[39]
  • Released: April 20, 2017
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Gunna - Drip Season 2[40]
  • Released: May 11, 2017
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Lil Duke - Uber[41]
  • Released: October 3, 2017
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Lil Duke - Lil Duke[42]
  • Released: October 3, 2017
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Lil Duke - Blue Devil[43]
  • Released: October 3, 2017
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Lil Duke - Hit Hard, Move Silent[44]
  • Released: October 3, 2017
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Lil Duke - Uberman 2[45]
  • Released: November 28, 2017
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Gunna - Drip or Drown[46]
  • Released: November 30, 2017
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
2018 Gunna - Drip Season 3[47]
  • Released: February 2, 2018
  • Label: YSL Records, 300 Entertainment
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Lil Duke - Reality Checc[48]
  • Released: April 10, 2018
  • Label: YSL Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Gunna (with Lil Baby) - Drip Harder[49]
  • Chart position: No. 4 U.S.
  • RIAA Certificate: Platinum
2020 Lil Keed (with Zaytoven, Lil Gotit, & Lil Yachty) - A-Team[50]
  • Released: February 28, 2020
  • Label: YSL Records, 300 Entertainment, Quality Control, Alamo Records
  • Formats: digital download, streaming
  • Chart position: uncharted
  • RIAA Certificate: uncertified
Young Thug (with Chris Brown) - Slime & B
  • Released: May 5, 2020
  • Label: CBE, YSL Records, 300 Entertainment, RCA
  • Formats: digital download, streaming
  • Chart position: No. 24 U.S.
  • RIAA Certificate: uncertified

Culture

Many popular rap artists own YSL chains, usually given to them by Young Thug. Lil Uzi Vert,[51] Drake,[52] Lil Baby,[53] Lil Gotit,[54] and YoungBoy Never Broke Again[7] all have YSL chains. The official YSL Records Instagram page created a large stir after announcing a project titled Slime Language, which ended up being a compilation album by YSL Records. A phrase commonly mentioned in songs by YSL affiliates is "SLATT" (Slime Love All The Time). The acronym was created by YSL Records founder Young Thug, and was first used back in 2013.[55] CEO, Young Thug, also launched the "SPIDER" clothing brand on December 27, 2019, which has been co-signed by YSL affiliates.[56] Many artists on the record label grew up near Cleveland Avenue in Atlanta, Georgia like Lil Keed, Young Thug, and Cheat Code.[57]

References
  1. Madden, Sidney. "Young Thug Launches YSL Records - XXL". Xxlmag.com. Retrieved February 12, 2020.
  2. "300 Entertainment". 300ent.com.
  3. "Meet Gunna: Young Thug's Perpetually Drippin' YSL Moussa is the Co-producer of the YSL Brand . Signee". Hotnewhiphop.com.
  4. "Young Thug Is Launching His Own Record Label". Complex. Retrieved October 22, 2019.
  5. "Young Thug Launches YSL records". Xxlmag.com.
  6. "Meet Gunna: Young Thug's Perpetually Drippin' YSL Signee". HotNewHipHop. Retrieved October 22, 2019.
  7. "Young Thug signs NBA YoungBoy to YSL and gives him a chain". HipHopOverload.com. September 8, 2017. Retrieved October 22, 2019.
  8. "YSL Records Artists, History, Releases". rapintel. March 21, 2019. Retrieved March 20, 2020.
  9. Saponara, Michael (August 15, 2018). "Young Thug Shares 'Slime Language' Release Date". Billboard. Retrieved March 17, 2020.
  10. Lamarre, Carl (September 12, 2018). "Lil Baby & Gunna Announce Their New Project 'Drip Harder,' Unleash First Single 'Drip Too Hard'". Billboard. Retrieved March 3, 2020.
  11. "Gunna's Drip or Drown 2 tracklist is here". The FADER. Retrieved October 22, 2019.
  12. "Lil Keed announces Long Live Mexico album, shares Young Thug collaboration "Proud Of Me"". The FADER. Retrieved October 22, 2019.
  13. "Lil Keed drops debut album Long Live Mexico". The FADER. Retrieved October 22, 2019.
  14. Ingvaldsen, Torsten (February 28, 2020). "Zaytoven Taps Lil Yachty, Lil Keed & Lil Gotit for Trap-Heavy 'A-Team' Project". Hypebeast. Retrieved March 4, 2020.
  15. A., Aron (March 4, 2020). "Gunna Teases New Music With "Wunna" Trailer". HotNewHipHop. Retrieved April 4, 2020.
  16. "SKYBOX - Single by Gunna on Apple". March 6, 2020 – via Apple Music.
  17. A., Aron (March 17, 2020). "Gunna Breaks Down The Acronym For "WUNNA"". HotNewHipHop. Retrieved April 4, 2020.
  18. William Cowen, Trace (April 3, 2020). "Young Thug and Gunna Connect on Turbo's "Quarantine Clean"". Complex. Retrieved April 4, 2020.
  19. Cole, Alexander (April 2, 2020). "Gunna Reveals Plans For New Album Amid Coronavirus Crisis". HotNewHipHop. Retrieved April 4, 2020.
  20. "Lil Keed Delivers Diverse New Record 'Trapped On Cleveland 3'". Hypebeast. Retrieved August 23, 2020.
  21. "Young Thug, Gunna, & Yak Gotti 'Take It to Trial' on New Single". Rap-Up. December 18, 2020. Retrieved December 18, 2020.
  22. "Duke". HotNewHipHop. Retrieved February 12, 2019.
  23. "Gunna wants you to go out and get it". Thefader.com. Retrieved February 12, 2019.
  24. "Jordan is Ready for His Verse". VFILES. Retrieved February 12, 2019.
  25. Records, Young Stoner Life (January 29, 2020). "Welcome @YungKayo_ to @YSLRecords pic.twitter.com/XpLcRP8qZq". @YSLrecords. Retrieved February 29, 2020.
  26. "Drip or Drown 2 by Gunna on Apple Music". August 16, 2019 – via Apple Music.
  27. "Long Live Mexico by Lil Keed on Apple Music". June 14, 2019 – via Apple Music.
  28. "So Much Fun by Young Thug on Apple Music". August 16, 2019 – via Apple Music.
  29. "So Much Fun (Deluxe) by Young Thug on Apple Music". December 20, 2019 – via Apple Music.
  30. A, Aaron (March 4, 2020). "Gunna Teases New Music With "Wunna" Trailer". HotNewHipHop. Retrieved March 31, 2020.
  31. "Lil Keed Releases New Album Trapped on Cleveland 3: Listen". Pitchfork. August 7, 2020.
  32. Slimestas, retrieved April 4, 2020
  33. "See You When I Land by Strick on Apple Music". January 19, 2019 – via Apple Music.
  34. "Slime Language by Young Thug on Apple Music". August 17, 2018 – via Apple Music.
  35. "The Machine, Vol. 1 by Strick on Apple Music". June 28, 2019 – via Apple Music.
  36. "The Machine, Vol. 2 by Strick on Apple Music". October 31, 2019 – via Apple Music.
  37. "Young Thug Announces "Slime Language 2" Release Date". HotNewHipHop. July 29, 2020. Retrieved July 31, 2020.
  38. "Drip Season by Gunna on Apple Music". October 15, 2016 – via Apple Music.
  39. "Life in the Hills by Lil Duke on Apple Music". April 20, 2017 – via Apple Music.
  40. "Drip Season 2 by Gunna on Apple Music". May 11, 2017 – via Apple Music.
  41. "Uber by Lil Duke on Apple Music". October 3, 2017 – via Apple Music.
  42. "Lil Duke by Lil Duke on Apple Music". October 3, 2017 – via Apple Music.
  43. "Blue Devil by Lil Duke on Apple Music". October 3, 2017 – via Apple Music.
  44. Hit Hard, Move Silent, retrieved April 4, 2020
  45. "Uberman 2 by Lil Duke on Apple Music". November 28, 2017 – via Apple Music.
  46. "Drip or Drown by Gunna on Apple Music". November 30, 2017 – via Apple Music.
  47. "Drip Season 3 by Gunna on Apple Music". February 2, 2018 – via Apple Music.
  48. "Reality Checc by Lil Duke on Apple Music". April 10, 2018 – via Apple Music.
  49. "Drip Harder by Lil Baby & Gunna on Apple Music". October 4, 2018 – via Apple Music.
  50. A-Team by Zaytoven, retrieved April 4, 2020
  51. "Young Thug Is Giving Lil Uzi Vert His Own YSL Chain". Hotnewhiphop.com.
  52. "Drake Gives Young Thug Diamond-Studded YSL Chain". Hotnewhiphop.com.
  53. "Lil Baby Talks Quality Control And Life After Rap". Vibe.com. May 21, 2018.
  54. Blue, Bo (November 19, 2018). "New YSL Artist Lil Gotit is the Hood Baby". The Fresh Committee. Retrieved September 15, 2019.
  55. "What Does "Slatt" Mean?". genius.com.
  56. "Young Thug Launches Clothing Brand SPIDER". thefader.com.
  57. "GEN F: Young Thug". thefader.com.
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