Yale Program on Climate Change Communication

The Yale Program on Climate Change Communication (YPCCC) is a research center within the Yale School of Forestry & Environmental Studies that conducts scientific research on public climate change knowledge, attitudes, policy preferences, and behavior at the global, national, and local scales. It grew out of a conference held in Aspen, Colorado in 2005.[1]

General

The program is led by Anthony Leiserowitz.[2] As of 2017, it put out a daily 90 second audio program carried by around 350 radio stations, articles in the media, a series of monthly videos, and training to help television weather presenters and reporters discuss climate change.[3]

The organization conducts ongoing opinion polls of the American public on climate. Its climate change opinion polling has been described as being similar to the work of the Pew Research Center.[2]

YPCCC has collaborated with the George Mason Center for Climate Change Communication to assemble a freely available dataset, which has been used to create interactive partisan climate opinion maps of the United States.[4][5][6] These maps (also known as the Yale Climate Opinion maps) provide detailed information about "climate change beliefs, risk perception and policy support for climate-related policy at the state and local level."[7]

The YPCCC website also offers tips on how activists and everyday people can communicate more effectively about climate change.[2]

In July 2019, the organization suggested that discussing climate change more frequently with family and friends might be the most effective way of influencing US public opinion on climate.[8][9]

Awards

In 2017 the program was given a "Friend of the Planet" award by the National Center for Science Education in 2017.[10] In 2018, Leiserowitz and YPCCC researchers received the Warren J. Mitofsky Innovators Award, given by the American Association for Public Opinion Research. The award recognized "a new statistical method to downscale national public opinion estimates using multiple regression and post stratification (MPR) survey data collection methodology."[11]

References
  1. "About the Program". Yale Program on Climate Change Communication. Retrieved 2 April 2018.
  2. Zhang, Sharon (June 19, 2019). "How Climate Activists Can Communicate Better". Pacific Standard. Retrieved 2019-08-03.
  3. Abraham, John (14 August 2017). "Great climate science communication from Yale Climate Connections". the Guardian.
  4. University of California Santa Barbara, Eureka Alert! American Academy of Sciences (February 16, 2019). "Political and policy feedbacks in the climate system. Climate Change: Understanding feedback from nature, culture and society". Retrieved August 2, 2019.
  5. Mildenberger, Matto; Marlon, Jennifer R.; Howe, Peter D.; Leiserowitz, Anthony (2017-12-01). "The spatial distribution of Republican and Democratic climate opinions at state and local scales". Climatic Change. 145 (3): 539–548. doi:10.1007/s10584-017-2103-0. ISSN 1573-1480. S2CID 158303016.
  6. Leiserowitz, Anthony; Jennifer R. Marlon; Mildenberger, Matto; Howe, Peter D. (June 2015). "Geographic variation in opinions on climate change at state and local scales in the USA". Nature Climate Change. 5 (6): 596–603. doi:10.1038/nclimate2583. ISSN 1758-6798.
  7. Bolstad, Erika (March 21, 2017). "Maps Show Where Americans Care about Climate Change". Scientific American. Retrieved 2019-08-03.
  8. Rosen, Julia (2019-07-08). "Q&A: Want to do something about global warming? Talk about it with your family and friends". Los Angeles Times. Retrieved 2019-08-03.
  9. Leiserowitz, Anthony; Maibach, Edward; Linden, Sander van der; Goldberg, Matthew H. (2019-07-23). "Discussing global warming leads to greater acceptance of climate science". Proceedings of the National Academy of Sciences. 116 (30): 14804–14805. doi:10.1073/pnas.1906589116. ISSN 0027-8424. PMC 6660749. PMID 31285333.
  10. "Press release: Friend of Darwin and Friend of the Planet awards for 2017". NCSE. 13 February 2017.
  11. "Award Winners".
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