Zenreach

Zenreach is an American technology company based in San Francisco. It produces marketing software used by brick-and-mortar businesses that allows customers to access public Wi-Fi. These details are used to create user profiles, track subsequent visits, and deliver targeted ads.

Zenreach
TypePrivate
IndustryTechnology
Founded2012
Headquarters
San Francisco, California
,
U.S.
Area served
Worldwide
Key people
Peter Thiel (Board member)
ProductsWi-Fi marketing software
Websitewww.zenreach.com

History

Zenreach was founded in 2012 in San Francisco, California.[1][2] It was initially a part of the startup incubator, Atomic Labs.[3] The company remained in stealth mode until July 2016. At that time, it was announced that it had raised $30 million in a series B round of funding led by Peter Thiels' Founders Fund. Thiel also joined the board as part of the deal. Prior to emerging from stealth, Zenreach had raised $20 million in two funding rounds led by investors like Formation 8, Bain Capital Ventures, First Round Capital, SV Angel, and Felicis Ventures.[2]

In March 2017, the company raised an additional $30 million in a series C round of funding led by Maverick Ventures and several previous investors. Actor Ashton Kutcher and NBA player Kevin Durant also contributed.[4] In March 2018, Jack Abraham stepped down as CEO to become executive chairman.[5]

Description

Zenreach produces a SaaS marketing platform used by businesses with physical locations. When customers at these businesses access their free public Wi-Fi, they are asked to provide an e-mail address or other form of contact information. Zenreach uses that information to build a customer profile, track visit history, and deliver targeted ads.[6] Zenreach is headquartered in San Francisco[7] with offices in Phoenix, Arizona[8] and Waterloo, Ontario, Canada.[6]

Competitive Landscape:

Some competitors in Zenreach’s landscape are Aislelabs, Purple WiFi, Queentessence, and SkyFii.


References
  1. "Zenreach cuts 20% of staff". PitchBook. 5 March 2018. Retrieved 31 March 2019.
  2. Konrad, Alex (19 July 2016). "WiFi Startup Zenreach Emerges From Stealth With $50 Million And Peter Thiel On Its Board". Forbes. Retrieved 31 March 2019.
  3. Pender, Terry (1 February 2017). "Venture capital firm Atomic Labs opens office in downtown Kitchener". Waterloo Region Record. Retrieved 31 March 2019.
  4. Ha, Anthony (23 March 2017). "Zenreach raises $30M to help businesses boost their marketing with free Wi-Fi". TechCrunch. Retrieved 31 March 2019.
  5. Zakrzewski, Cat; Winkler, Rolfe (1 March 2018). "Zenreach Lays Off 20% of Staff After CEO Steps Back". The Wall Street Journal. Retrieved 31 March 2019.
  6. Sawers, Paul (19 July 2016). "With $50M and Peter Thiel on board, Zenreach helps brick-and-mortar retailers bring customers back". VentureBeat. Retrieved 31 March 2019.
  7. Schubarth, Cromwell (24 March 2017). "Ashton Kutcher, Kevin Durant help San Francisco startup raise $30M". San Francisco Business Times. Retrieved 31 March 2019.
  8. Randazzo, Ryan (16 August 2016). "Zenreach plans 350 jobs for Biltmore area". The Arizona Republic. Retrieved 31 March 2019.
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