Zignal Labs

Zignal Labs is a SaaS-based media intelligence software service company that serves marketing and public relations departments. It was founded in 2011 and is headquartered in San Francisco.[1]

History

Zignal Labs was founded in 2011 by Josh Ginsberg, Adam Beaugh and Jim Hornthal, who saw a need to modernize the media war rooms used in political campaigns.[1] They aimed to create a solution that would provide information on candidates in realtime from a variety of media sources.

After seeing success in the 2012 election under the original moniker Politear, the company changed the name to Zignal Labs and launched the media intelligence software platform into other industries.[2] With this transition, the company used the software’s capabilities to analyze conversations and track the key influencers, issues and sentiment around enterprises.[3] Since expanding to serve enterprise customers, Zignal Labs has provided media intelligence to a variety of different companies, ranging from AirBNB, to the Brunswick Group.[4]

The 2016 election provided Zignal Labs with a large amount of exposure, where Zignal Command Centers were used at both the Republican and Democratic National Conventions.[5] The company partnered with the Washington Post’s “The Daily 202”[6] segment to provide innovative graphics around the presidential campaign and were a part of the “CNN Politics Campaign 2016: Like, Share, Elect” exhibit at the Newseum, along with Facebook and Instagram.[7]

Products and Services

Zignal Enterprise

The media intelligence platform uses Big Data to provide information for marketing and PR departments. It pulls in data from TV, radio, traditional print media, online media and social media into one location, in realtime and displays it using "visualization widgets".[8] The platform allows users to view data from a high level and then dig into discover the content that is driving the conversation.[8]

Zignal Command Center

The customizable multi-screen command center displays the data.[9]

References
  1. "Josh Ginsberg: The Innovation 50 | PRWeek US". www.prweek.com. Retrieved 2016-11-29.
  2. "Zignal Labs scoops up $10.7M because brands will still pay for social media monitoring tools". VentureBeat. Retrieved 2016-11-29.
  3. "Using Social Conversations for Consumer Insights". Business 2 Community. Retrieved 2016-11-29.
  4. "SurveyMonkey Zignal Labs Partnership". www.prweek.com. Retrieved 2016-11-29.
  5. "The Daily 202: Seven things to watch at the Republican convention in Cleveland". Washington Post. Retrieved 2016-11-30.
  6. "The Daily 202: What Bill Clinton wanted to accomplish with his long, low-key convention speech". Washington Post. Retrieved 2016-11-29.
  7. ""CNN Politics Campaign 2016: Like, Share, Elect" | Newseum". www.newseum.org. Retrieved 2016-11-29.
  8. Rayson, Steve (2015-10-04). "SMToolbox: Real Time Insights and Media Analytics From Zignal Labs". www.socialmediatoday.com. Retrieved 2016-11-30.
  9. Brown, Eileen. "Zignal Labs launches command center to drive social channel insights | ZDNet". ZDNet. Retrieved 2016-11-30.
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