2010 NFL season

The 2010 NFL season was the 91st regular season of the National Football League and the 45th of the Super Bowl era.

2010 National Football League season
Regular season
DurationSeptember 9, 2010 – January 2, 2011
Playoffs
Start dateJanuary 8, 2011 – January 23, 2011[1]
AFC ChampionsPittsburgh Steelers
NFC ChampionsGreen Bay Packers
Super Bowl XLV
DateFebruary 6, 2011[2]
SiteCowboys Stadium, Arlington, Texas
ChampionsGreen Bay Packers
Pro Bowl
DateJanuary 30, 2011[3]
SiteAloha Stadium, Halawa, Honolulu, Hawaii

The regular season began with the NFL Kickoff game on NBC on Thursday, September 9, at the Louisiana Superdome as the New Orleans Saints, Super Bowl XLIV champions, defeated the Minnesota Vikings 14–9.

Tom Brady, quarterback of the New England Patriots, was named MVP for the 2010 season. In Super Bowl XLV, the League's championship game played at Cowboys Stadium in Arlington, Texas, the Green Bay Packers defeated the Pittsburgh Steelers 31–25 to win their fourth Super Bowl, spoiling the Steelers' chance for a 7th title.[2] This season also marked the first full-length season in which a team with a losing record made the playoffs, when the Seattle Seahawks won the NFC West with a 7–9 record, after defeating the St. Louis Rams in week 17 to clinch the division title. One week later, the Seahawks dethroned the defending champion New Orleans Saints in the Wild Card round, to become the first ever sub-.500 playoff team to win a postseason game.

This season marked the last time a game was played on a Tuesday night until 2020.

Labor issues

NFL owners voted in 2008 to opt out of their collective bargaining agreement (CBA) with the National Football League Players Association (NFLPA) as of the end of the 2010 season. (The vote was 23 in favor, 9 against; the extension measure needed 24 to pass, which would have set the CBA to expire after the 2012 season). Since a new CBA was not reached with the NFLPA, 2010 was an uncapped season,[4] meaning that there was no salary cap or salary floor between which teams had to operate.[5] Also, the uncapped season limited unrestricted free agency only to players with at least six years of experience, as opposed to four under a capped season.[5] The final eight teams alive in the 2009–10 NFL playoffs (Arizona, Dallas, Minnesota and New Orleans in the NFC; and Baltimore, Indianapolis, the New York Jets and San Diego in the AFC) were restricted in the free agents they could sign.[5]

The issue of a CBA continued into the 2011 NFL season, affecting most of the off-season.

Player movement

Free agency began on March 5 2010.

Free agency

Notable players to change teams during free agency included:

Trades

The following notable trades were made during the 2010 league year:

  • March 5: Arizona traded WR Anquan Boldin to Baltimore in exchange for Baltimore's third- and fourth-round selections in the 2010 NFL draft;[6]
  • March 5: San Diego traded CB Antonio Cromartie to the N.Y. Jets in exchange for the Jets' second-round selection in 2011;[7]
  • March 6: N.Y. Jets traded S Kerry Rhodes to Arizona in exchange for Arizona's fourth-round selection in 2010 and seventh-round selection in 2011;[8]
  • March 8: Atlanta traded CB Chris Houston to Detroit in exchange for a sixth-round selection in 2010 and conditional seventh-round selection in 2011;[9]
  • March 14: Cleveland traded DE Kamerion Wimbley to Oakland in exchange for a third-round selection in 2010;[10]
  • March 14: Cleveland traded QB Brady Quinn to Denver in exchange for RB Peyton Hillis and a sixth-round selection in 2011;[11]
  • March 16: Seattle traded DE Darryl Tapp to Philadelphia in exchange for DE Chris Clemons and a fourth-round selection in 2010;[12]
  • March 17: San Diego traded QB Charlie Whitehurst to Seattle in return for a swap of second-round selections in 2010;[13]
  • April 2: Philadelphia traded CB Sheldon Brown and LB Chris Gocong to Cleveland in exchange for DE Alex Hall and fourth- and fifth-round selections in 2010;[14]
  • April 4: Philadelphia traded QB Donovan McNabb to Washington in exchange for a second-round selection in 2010 and conditional third- or fourth-round selection in 2011;[15]
  • April 4: Pittsburgh traded CB Bryant McFadden to Arizona in exchange for a swap of fifth and sixth-round selections in 2010;
  • April 5: Seattle traded G Rob Sims and a seventh-round selection to Detroit in exchange for DE Robert Henderson and a fifth-round selection in 2010;[16]
  • April 12: Pittsburgh traded WR Santonio Holmes to N.Y. Jets in exchange for a fifth-round selection in 2010;[17]
  • April 14: Denver traded WR Brandon Marshall to Miami in exchange for Miami's second-round selections in 2010 and 2011;[18]
  • April 16: Miami traded Ted Ginn Jr. to San Francisco in exchange for a fifth-round selection;[19]
  • April 19: in a three-way trade, Denver traded TE Tony Scheffler to Detroit, Detroit traded LB Ernie Sims to Philadelphia, Philadelphia sent its fifth-round selection in 2010 to Denver and Denver sent its seventh-round selection to Detroit;[20]
  • April 20: Tampa Bay traded QB Byron Leftwich to Pittsburgh in exchange for a seventh-round selection in 2010;[21]
  • April 21: St. Louis traded DT Adam Carriker to Washington in exchange for fifth- and seventh-round selections;[22]
  • April 24: Washington traded QB Jason Campbell to Oakland in exchange for a fourth-round selection in 2012;[23]
  • April 24: Tennessee traded RB LenDale White and DE Kevin Vickerson to Seattle in exchange for a fourth-round selection and swap of sixth-round selections in 2010;[24]
  • April 24: Oakland traded LB Kirk Morrison to Jacksonville in exchange for a swap of fourth- and fifth-round selections;[25]
  • May 10: Dallas traded LB Bobby Carpenter to St. Louis in exchange for OT Alex Barron;[26]
  • June 21: New Orleans traded OT Jammal Brown to Washington in exchange for a swap of third- and fourth-round selections in 2010;[27]
  • August 31: Seattle traded CB Josh Wilson to Baltimore for a conditional third- or fourth-round selections in 2011;[28]
  • September 4: Denver traded CB Alphonso Smith to Detroit in exchange for TE Dan Gronkowski;[29]
  • September 15: New England traded RB Laurence Maroney and a sixth-round selection in 2011 to Denver in exchange for a fourth-round selection;[30]
  • October 5: Buffalo traded RB Marshawn Lynch to Seattle in exchange for a fourth-round selection in 2011 and a conditional pick in 2012;[31]
  • October 6: New England traded WR Randy Moss and a seventh-round selection in 2012 to Minnesota in exchange for a third-round selection in 2011 and a seventh-round selection in 2012;[32]
  • October 11: Seattle traded WR Deion Branch to New England in exchange for a fourth-round selection in 2011;[33]
  • October 19: Kansas City traded DE Alex Magee to Tampa Bay in exchange for a fifth-round selection in 2011.[34]

Draft

The league's 75th annual selection meeting, more commonly known as the NFL Draft, took place at Radio City Music Hall in New York City from April 22–24, the first time that the draft was held over three days instead of the usual two.[35] In the draft with the first overall pick, the St. Louis Rams chose quarterback Sam Bradford from the University of Oklahoma.

Officiating changes

Mike Pereira resigned as the league's Vice President of Officiating. He had led the NFL's officiating since 2001. Carl Johnson was named as Pereira's successor.

Clete Blakeman was promoted to referee, and Don Carey returned to his back judge position.

Rule changes

The following rule changes were passed at the league's annual owners meeting in March:

  • The overtime procedure for postseason games has changed. Instead of a straight sudden death, the game will not immediately end if the team that receives the ball first only scores a field goal on its first possession (they can still win the game if they score a touchdown and the game ends if the defense scores a safety).[36] Instead, the other team gets a possession. If the second team on offense then scores a touchdown, it is declared the winner. If the score is tied after both teams had a possession, either by both teams scoring a field goal or by neither team scoring, then it goes back to sudden death. These changes were passed in response to recent statistics that show that since 1994, teams that win the coin toss have won overtime 59.8 percent of the time, and won 34.4 percent of the time on the first possession on a field goal.[36] This included the 2009 NFC Championship Game between the Minnesota Vikings and the New Orleans Saints where the Saints won the overtime coin toss and scored a field goal on their first possession to win the game. In May, the league decided against applying these overtime rule changes to regular season games as well,[37] although they eventually instituted the new overtime rules in the regular season starting in 2012. As all of the 2010–11 playoff games ended in regulation for the first time since 2005–06, the new rule was not needed during its first year of use. The first game that used this rule was a 2011–12 playoff game between the Pittsburgh Steelers and the Denver Broncos, however the Broncos scored a game-winning touchdown on the first play from scrimmage of the overtime period.
  • The definition of a "defenseless receiver" (where a receiver cannot be hit in the head or neck area by an opponent who launches himself and makes contact with his helmet, shoulder, or forearm) will now apply to every defenseless player.[38]
  • A play will now immediately be whistled dead once a ball carrier's helmet is knocked off.[38]
  • The position of the umpire has been moved from behind the defensive linebackers (except in the last two minutes of the first half, the last five minutes of the second half/overtime, and anytime the offense is inside the defense's five-yard-line) to the offensive backfield opposite the throwing arm of the quarterback in order to reduce the numerous times that the official has been run over during plays.[39]
  • During field goal and extra point attempts, defenders cannot line up directly across from the long snapper.[39]
  • Dead ball 15-yard personal fouls that are committed on the final play of either the second or fourth quarters will be assessed on the second half or overtime kickoff, respectively. Previously, such penalties during those situations were not enforced.[39]
  • Punt returners who make a fair catch signal but then muff the ball are entitled with the opportunity to catch the ball before it hits the ground without interference. If there is interference during such a scenario, the receiving team is awarded the ball at the spot of the foul, but no penalty yardage is assessed.[39]
  • The 2009 temporary modification[40] to the rules regarding balls in play that strike an object such as a video board or a guide wire has been made permanent.[39] Prior to 2009, only the down was replayed. The 2009 modification added resetting the game clock to the time when the original play was snapped.[40] This amendment was originally passed in response to a punt hitting the center-hung video display boards of Cowboys Stadium during a 2009 pre-season game.[40]
  • The replay system will now also be allowed to cover whether there was some sort of interference with the ball during a play.[39]
  • If the clock is stopped in the final minute of either half for a replay review, but would not have stopped without the review, there will be a 10-second runoff (similar to when the offensive team commits a penalty inside of one minute in order to preserve time). As with any other 10-second runoff, either team may take a time-out in lieu of the runoff.[39]

Crowd noise

The NFL relaxed all rules regarding crowd noise, citing the need to increase the in-stadium experience to lure more fans to attend games. In addition, the league cited the advances in the coach-to-quarterback radio communications, and more visiting teams using silent snap counts as an alternative to overcome crowd noise.[41]

The NFL's rules to "legislate the fans", and help visiting offensive players hear the snap count, have been controversial from the start. In one notorious example, then-Cincinnati Bengals head coach Sam Wyche and then-quarterback Boomer Esiason "protested" the crowd noise rules during a 1989 nationally televised preseason game against the New Orleans Saints by constantly complaining to the referee about the loud crowd noise inside the Superdome.[42]

The league will still allow stadiums to post visual noise meters and other scoreboard messages to incite fans to make noise, but they must cease when the play clock is down to 15 seconds. However, home teams are still prohibited from pumping in artificial crowd noise.[41]

Crackdown on illegal hits

After several violent hits throughout the NFL made the news in Week 3, the league announced that it would consider suspending players for illegal hits, such as helmet-to-helmet hits or other blows to the head.[43] (Previously, players could only be fined for such hits.) The league also instructed all officials and referees to have an even higher level of attention toward flagrant hits.[44] Game officials were also instructed to err on the side of safety, and throw flags even when in doubt.[45]

The crackdown has been controversial. Many defensive players have complained that the league is being too strict in their interpretation of what constitutes an "illegal hit", and that it forces them to behave significantly different than how they were taught to play the game.[43][44] Another concern is the league's instructions to game officials to err on the side of caution, since questionable calls late in close games significantly affect their outcome. However, the medical community has supported the move, believing that it will help reduce concussions and other head injuries.[44]

The league did not end up suspending any players for violent or illegal hits, however several players were fined for these types of hits within the first few weeks of the crackdown.

2010 deaths

Pro Football Hall of Fame

Preseason

The Pro Football Hall of Fame Game was held on Sunday, August 8, 2010 at 8:00 pm EDT on NBC, with the Dallas Cowboys defeating the Cincinnati Bengals, 16–7[54] at Fawcett Stadium in Canton, Ohio.[55] The remainder of the preseason game matchups were announced March 31, 2010. Highlights, among others, include the New York Giants and New York Jets facing off in the first-ever game at New Meadowlands Stadium on ESPN.[56] The preseason game in the Bills Toronto Series featured the host Bills defeating the Indianapolis Colts in Toronto on Thursday, August 19 by a score of 34–21.[57] Exact dates and times for most games were announced in April, shortly after the regular season games were announced.

Regular season

The 2010 regular season was the first year that the league used a modified version of the scheduling formula that was first introduced in 2002, in which all teams play each other at least once every four years, and play in every other team's stadium at least once every eight years (notwithstanding the regular season games played overseas as part of the NFL International Series). Under the original 2002 formula, since the pairings were strictly based on alphabetical order, those teams scheduled to play the entire AFC West had to travel to both Oakland and San Diego in the same season, while those teams playing the entire NFC West had to make their way to both San Francisco and Seattle.[58] In 2008, the New England Patriots and New York Jets each had to make cross-country trips to all four of the aforementioned West Coast teams. In an effort to relieve east coast teams from having to travel to the West Coast multiple times during the same season, teams will only have to visit one West Coast team (AFC West or NFC West), plus one western team from the same division closer to the Midwest, under the 2010 modified formula. Specifically, those teams traveling to Oakland (Las Vegas since 2020) will also play at Denver, while those playing at San Diego (Los Angeles since 2017) will also play at Kansas City. For teams scheduled to play the NFC West, those traveling to San Francisco will also go to Arizona, while those scheduled to play in Seattle will then go to St. Louis (this became moot in 2016 when the Rams returned to Los Angeles).[58][59][60]

For the 2010 season, the intraconference and interconference matchups are:

The entire 2010 regular-season schedule was unveiled at 7:00 pm EDT on Tuesday, April 20. Additionally, schedule release shows aired on both the NFL Network and as a SportsCenter special on ESPN2.[61]

Opening weekend

St. Louis at home to Carolina in week 8 of the season, on October 31, 2010

The NFL Kickoff Game, the first game of the season, took place on Thursday, September 9, 2010, starting at 8:35 pm EDT, with the Super Bowl XLIV champion New Orleans Saints hosting the Minnesota Vikings, in a rematch of the 2009 NFC Championship Game. The Saints won 14–9. Like in previous years, the opening week's prime-time games were expected to be announced at the NFL's annual owners meetings in late March, but that wasn't the case this year, with the schedule announced on April 20.[62]

On March 15, 2010, the NFL announced that both the New York Giants and New York Jets will play at home during the opening weekend to open New Meadowlands Stadium.[63] The Giants played on Sunday with a 1 pm EDT kickoff against the Carolina Panthers and the Jets opened ESPN's Monday Night Football schedule against the Baltimore Ravens the next night. For the nightcap, the San Diego Chargers traveled to play their division rival, the Kansas City Chiefs, marking the first time that a team from outside the Mountain or Pacific Time Zones has played in, or hosted, the "late" (10:15 pm ET) game. The game started at 9:15 pm Kansas City time (Central).

No undefeated teams after Week Five

While the Indianapolis Colts and New Orleans Saints had both started the year before 13–0 (with the Colts even going 14–0), on October 10, the Kansas City Chiefs became the last team to lose, losing to the Colts 19–9. It was the first time that no NFL team reached 4–0 since 1970, when the Detroit Lions, Denver Broncos, and Los Angeles Rams started the season 3–0 but all lost in Week 4.[64]

International play

The 2010 season featured one International Series game, played at Wembley Stadium in London.[65] The teams for this game were confirmed on January 15, 2010, with the San Francisco 49ers playing host to the Denver Broncos on October 31, 2010, at 1:00 pm EDT (5:00 pm GMT).[66] The 49ers won 24–16, scoring 21 points in the 4th quarter. CBS televised this game on a regional basis, as the Broncos were the "visiting" team. The Kansas City Chiefs and Seattle Seahawks, who had expressed interest in previous games,[67] were a possible matchup for a second NFL game (with the Seahawks as the home team), but league officials dropped a plan for two games in the UK, citing the economy and ongoing labor negotiations.[68]

The following week, the third regular-season game of the Bills Toronto Series featured the Buffalo Bills hosting the Chicago Bears at Toronto's Rogers Centre on November 7 at 1 pm EST, marking the first time that the regular-season portion of the series has taken place during the Canadian Football League season and the first time an NFC opponent played in the series.[69]

NFL vs. World Series Game 4

On the same day that the Broncos and 49ers played in London, the Saints hosted the Pittsburgh Steelers on NBC's Sunday Night Football. This game was televised opposite Game Four of the World Series on Fox, a practice the league had traditionally avoided.[70] The Saints won this game 20–10.

Thanksgiving and Christmas

The Thanksgiving games took place on Thursday, November 25, 2010, with the Detroit Lions falling to the visiting New England Patriots, 45–24. The second game featured the Dallas Cowboys giving up a late lead to the New Orleans Saints. New Orleans won 30–27 when Saints quarterback Drew Brees threw a go-ahead touchdown to Lance Moore with less than two minutes remaining. In the prime-time NFL Network game, the New York Jets defeated the visiting Cincinnati Bengals, 26–10.

Both the Saints and Bengals made their first appearance in a Thanksgiving game; in the case of the Bengals, it also marked the first appearance of an AFC North team on Thanksgiving since 1998, when the Pittsburgh Steelers of what was known as the AFC Central played the Detroit Lions.

Additionally, since Christmas Day fell on a Saturday in 2010, the NFL scheduled a Christmas game between the Cowboys and the Arizona Cardinals in Glendale, Arizona on December 25 on NFL Network. The Cowboys came back from a 21–3 deficit behind third-string quarterback Stephen McGee to take a 26–24 lead late in the fourth quarter, but kicker David Buehler missed an extra point, allowing the Cardinals to win the game 27–26 on a last-second Jay Feely field goal.

Week 17: Division games only

The entire Week 17 schedule, played on January 2, 2011, consisted solely of divisional contests, in an attempt to increase competition after several cases over the last few seasons of playoff-bound teams resting their regular starters and playing their reserves. This has continued since then.

Scheduling changes

  • The EaglesBears and BuccaneersRavens games in Week 12 were moved from 1:00 pm EST to 4:15 pm EST.[71]
  • The Falcons–Buccaneers game in Week 13 was moved from 1:00 pm to 4:15 pm EST.[72]
  • The Patriots–Bears game in Week 14 was moved from 1:00 pm to 4:15 pm EST[73]
  • The Week 14 game between the Vikings and the Giants was changed from Sunday, December 12 at 1:00 pm EST to Monday, December 13 at 8:20 pm EST because of the collapse of the Hubert H. Humphrey Metrodome's roof. (See "Stadiums" below.)
  • By way of flexible scheduling, three game times were changed in Week 16: The Vikings–Eagles game, originally scheduled for 1:00 pm EST on Fox, was flexed into the 8:20 pm time slot on NBC's Sunday Night Football. The originally-scheduled NBC Sunday Night game between the Chargers–Bengals was changed to a 4:05 pm EST kickoff on CBS. The Seahawks–Buccaneers game was moved from 1:00 pm to 4:15 pm EST.[74]
    • The Vikings-Eagles game was then postponed to Tuesday, December 28 at 8 pm due to public safety concerns resulting from an anticipated snowstorm in Philadelphia, even though no snow had fallen at the time of the postponement. The resulting game was the first Tuesday NFL game since 1946.[75]
  • By way of flexible scheduling, the following Week 17 games were changed: The Rams-Seahawks game, originally scheduled at 4:15 pm EST, was moved onto Sunday Night Football. Also, the Jaguars-Texans, Titans-Colts, Bears-Packers, Cowboys-Eagles and Giants-Redskins matches were all rescheduled from 1:00 pm to the 4:15 pm slot.[76] Except for Cowboys-Eagles, all these games carried playoff implications. (Per its flexible scheduling rules for Week 17, the league had to commit to move these games a full six days in advance before the aforementioned Week 16 Vikings-Eagles game eventually played out on that Tuesday night. Had Philadelphia won that game instead of Minnesota, they would have still been in contention for a first round playoff bye.[77])

Regular season standings

Division

Conference

# Team Division W L T PCT DIV CONF SOS SOV STK
Division winners
1 New England Patriots East 14 2 0 .875 5–1 10–2 .504 .504 W8
2[lower-alpha 1] Pittsburgh Steelers North 12 4 0 .750 5–1 9–3 .500 .417 W2
3[lower-alpha 2] Indianapolis Colts South 10 6 0 .625 4–2 8–4 .473 .425 W4
4[lower-alpha 2] Kansas City Chiefs West 10 6 0 .625 2–4 6–6 .414 .381 L1
Wild cards
5[lower-alpha 1] Baltimore Ravens North 12 4 0 .750 4–2 9–3 .484 .422 W4
6 New York Jets East 11 5 0 .688 4–2 9–3 .492 .409 W1
Did not qualify for the postseason
7 San Diego Chargers West 9 7 0 .563 3–3 7–5 .457 .410 W1
8[lower-alpha 3] Jacksonville Jaguars South 8 8 0 .500 3–3 7–5 .453 .383 L3
9[lower-alpha 3] Oakland Raiders West 8 8 0 .500 6–0 6–6 .469 .469 W1
10 Miami Dolphins East 7 9 0 .438 2–4 5–7 .539 .438 L3
11[lower-alpha 4] Houston Texans South 6 10 0 .375 3–3 5–7 .523 .500 W1
12[lower-alpha 4] Tennessee Titans South 6 10 0 .375 2–4 3–9 .508 .500 L2
13 Cleveland Browns North 5 11 0 .313 1–5 3–9 .570 .475 L4
14[lower-alpha 5] Denver Broncos West 4 12 0 .250 1–5 3–9 .516 .453 L1
15[lower-alpha 5][lower-alpha 6] Buffalo Bills East 4 12 0 .250 1–5 3–9 .578 .344 L2
16[lower-alpha 5][lower-alpha 6] Cincinnati Bengals North 4 12 0 .250 2–4 3–9 .582 .438 L1
Tiebreakers[lower-alpha 7]
  1. Pittsburgh clinched the AFC North title instead of Baltimore based on division record (5–1 to Baltimore's 4–2).
  2. Indianapolis clinched the AFC No. 3 seed instead of Kansas City based on a head-to-head victory.
  3. Jacksonville finished ahead of Oakland based on head-to-head victory.
  4. Houston finished ahead of Tennessee in the AFC South based on division record (3–3 to Tennessee's 2–4).
  5. Denver finished ahead of Buffalo and Cincinnati based on strength of victory.
  6. Buffalo finished ahead of Cincinnati based on head-to-head victory.
  7. When breaking ties for three or more teams under the NFL's rules, they are first broken within divisions, then comparing only the highest ranked remaining team from each division.
# Team Division W L T PCT DIV CONF SOS SOV STK
Division winners
1 Atlanta Falcons South 13 3 0 .813 5–1 10–2 .484 .438 W1
2 Chicago Bears North 11 5 0 .688 5–1 8–4 .473 .420 L1
3[lower-alpha 1] Philadelphia Eagles East 10 6 0 .625 4–2 7–5 .492 .506 L2
4[lower-alpha 2] Seattle Seahawks West 7 9 0 .438 4–2 6–6 .484 .402 W1
Wild cards
5 New Orleans Saints South 11 5 0 .688 4–2 9–3 .469 .426 L1
6[lower-alpha 3] Green Bay Packers North 10 6 0 .625 4–2 8–4 .520 .475 W2
Did not qualify for the postseason
7[lower-alpha 1][lower-alpha 3] New York Giants East 10 6 0 .625 3–3 8–4 .453 .400 W1
8[lower-alpha 3] Tampa Bay Buccaneers South 10 6 0 .625 3–3 8–4 .477 .344 W2
9[lower-alpha 2] St. Louis Rams West 7 9 0 .438 3–3 5–7 .449 .348 L1
10[lower-alpha 4][lower-alpha 5] Detroit Lions North 6 10 0 .375 2–4 5–7 .543 .479 W4
11[lower-alpha 4][lower-alpha 5] Minnesota Vikings North 6 10 0 .375 1–5 5–7 .539 .385 L1
12[lower-alpha 4][lower-alpha 6] San Francisco 49ers West 6 10 0 .375 4–2 4–8 .488 .375 W1
13[lower-alpha 4][lower-alpha 7][lower-alpha 6] Dallas Cowboys East 6 10 0 .375 3–3 4–8 .512 .500 W1
14[lower-alpha 4][lower-alpha 7][lower-alpha 6] Washington Redskins East 6 10 0 .375 2–4 4–8 .516 .531 L1
15 Arizona Cardinals West 5 11 0 .313 1–5 3–9 .465 .450 L1
16 Carolina Panthers South 2 14 0 .125 0–6 2–10 .574 .344 L2
Tiebreakers[lower-alpha 8]
  1. Philadelphia clinched the NFC East title based on a head-to-head sweep over the New York Giants.
  2. Seattle clinched the NFC West title instead of St. Louis based on division record (4–2 to St. Louis' 3–3).
  3. Green Bay clinched the NFC No. 6 seed based on better strength of victory (.475) than the New York Giants (.400) and Tampa Bay (.344).
  4. Detroit and Minnesota finished ahead of San Francisco, Dallas and Washington based on conference record (5–7 to 4–8).
  5. Detroit finished ahead of Minnesota in the NFC North based on division record (2–4 to Minnesota's 1–5).
  6. San Francisco finished ahead of Dallas and Washington based on record versus common opponents.
  7. Dallas finished ahead of Washington in the NFC East based on division record (3–3 to Washington's 2–4).
  8. When breaking ties for three or more teams under the NFL's rules, they are first broken within divisions, then comparing only the highest ranked remaining team from each division.

Postseason

The 2010–11 NFL playoff tournament began January 8–9, 2011 with wild card weekend. Following that, the divisional playoffs set the matchups for the NFC Championship Game, to be played at 3:00 pm EST on January 23, and the AFC Championship Game, to be played at 6:30 pm EST.

After a backlash from players and critics about the previous season's Pro Bowl being played at Sun Life Stadium in Miami Gardens, Florida in the contiguous United States, the 2011 Pro Bowl was played at Aloha Stadium in Halawa, Honolulu, Hawaiʻi.[79] The date was January 30, 2011, the week before the Super Bowl. An NFL spokesman stated that "Plans for future Pro Bowls are not final."[80] Indianapolis Colts President Bill Polian has stated his objections to the format, and is in favor of returning the game to after the Super Bowl as in previous years.[81]

The annual Pro Bowl had previously been played in Hawaii for 30 consecutive seasons from 1980 to 2009.[82] However, the NFL and State of Hawaiʻi officials only agreed to a two-year deal to hold the Pro Bowl at Aloha Stadium in 2011 and 2012.[82] This gives the option of playing the Pro Bowl in Hawaiʻi on a rotational basis with the mainland, so it both maintains the traditional ties of holding it on the islands and providing accessibility to fans when played in the contiguous 48 states.[82]

Super Bowl XLV, was held at Cowboys Stadium in Arlington, Texas, on February 6, 2011, and was the NFL's final event of the 2010 season.

Within each conference, the four division winners and the two wild card teams (the top two non-division winners with the best overall regular season records) qualified for the playoffs. The four division winners are seeded 1 through 4 based on their overall won-lost-tied record, and the wild card teams are seeded 5 and 6. The NFL does not use a fixed bracket playoff system, and there are no restrictions regarding teams from the same division matching up in any round. In the first round, dubbed the wild-card playoffs or wild-card weekend, the third-seeded division winner hosts the sixth seed wild card, and the fourth seed hosts the fifth. The 1 and 2 seeds from each conference then receive a bye in the first round. In the second round, the divisional playoffs, the number 1 seed hosts the worst surviving seed from the first round (seed 4, 5, or 6), while the number 2 seed will play the other team (seed 3, 4, or 5). The two surviving teams from each conference's divisional playoff games then meet in the respective AFC and NFC Conference Championship games, hosted by the higher seed. Although the Super Bowl, the fourth and final round of the playoffs, is played at a neutral site, the designated home team is based on an annual rotation by conference.

Playoff seeds
SeedAFCNFC
1New England Patriots (East winner)Atlanta Falcons (South winner)
2Pittsburgh Steelers (North winner)Chicago Bears (North winner)
3Indianapolis Colts (South winner)Philadelphia Eagles (East winner)
4Kansas City Chiefs (West winner)Seattle Seahawks (West winner)
5Baltimore Ravens (wild card)New Orleans Saints (wild card)
6New York Jets (wild card)Green Bay Packers (wild card)

    Playoffs bracket

    Jan. 8 – Lucas Oil Stadium Jan. 16 – Gillette Stadium
    6 NY Jets 17
    6 NY Jets 28
    3 Indianapolis 16 Jan. 23 – Heinz Field
    1 New England 21
    AFC
    Jan. 9 – Arrowhead Stadium 6 NY Jets 19
    Jan. 15 – Heinz Field
    2 Pittsburgh 24
    5 Baltimore 30 AFC Championship
    5 Baltimore 24
    4 Kansas City 7 Feb. 6 – Cowboys Stadium
    2 Pittsburgh 31
    Wild Card playoffs
    Divisional playoffs
    Jan. 9 – Lincoln Financial Field A2 Pittsburgh 25
    Jan. 15 – Georgia Dome
    N6 Green Bay 31
    6 Green Bay 21 Super Bowl XLV
    6 Green Bay 48
    3 Philadelphia 16 Jan. 23 – Soldier Field
    1 Atlanta 21
    NFC
    Jan. 8Qwest Field 6 Green Bay 21
    Jan. 16 – Soldier Field
    2 Chicago 14
    5 New Orleans 36 NFC Championship
    4 Seattle 24
    4 Seattle 41
    2 Chicago 35


    Super Bowl and conference logo, trophy changes

    Starting with Super Bowl XLV, the template of all Super Bowl logos will virtually remain the same. The only differences from year to year will be the stadium backdrop and the Roman numerals for the game as well as colors of the area. For Super Bowl XLV, Cowboys Stadium is featured and "XLV" signifying the forty-fifth Super Bowl game.[83]

    The NFL also introduced new Lamar Hunt and George Halas trophies for the AFC and NFC Championship games. The trophies were changed from a brown base with an 'A' or 'N' on top of it surrounded by players layered on a frieze upon a wall, to silver trophies in the make of a football.[83] Additionally, both the NFC and AFC logos were revamped and recolored to reflect the current shield adopted two years earlier and with four stars running down the inside on both logos top to bottom from left to right instead of the six surrounding the AFC and three down the side of the NFC logo as each conference has four divisions. In addition, all event and playoff logos have undergone a complete makeover in a new logo system.[84]

    Records and milestones

    Records

    Passing

    • Consecutive passes without an interception: 335, Tom Brady (Bernie Kosar, 308)
    • Consecutive games with no interceptions, 2+ touchdowns: 9, Tom Brady (Don Meredith, 6)

    Starts

    Turnovers

    • Number of times sacked, career: 525, Brett Favre (John Elway, 516)
    • Fumbles, career: 166, Brett Favre (Warren Moon, 161)
    • Fewest turnovers by a team, season: 10, New England Patriots[85]
    • Most Consecutive Games Without a Turnover, 7, New England Patriots
    • Most Touchdowns, Fumbles Recovered, Own and Opponents Season, 7, Arizona Cardinals (3 own, 4 opp)
    • Most Touchdowns, Own Fumbles Recovered, Season, 3, Arizona Cardinals
    • Most Touchdowns, Opponents' Fumbles Recovered, Season, 4, Arizona Cardinals

    Special Teams

    Sacks

    Playoff records

    All-Time Records set or tied

    Milestones and Firsts

    • Brett Favre became the first quarterback to throw for 70,000 career yards.
    • Brett Favre became the first quarterback to throw for 500 career touchdowns.
    • Brett Favre became the first quarterback to attempt 10,000 career passes.
    • Brett Favre became the second non-kicker to play in 300 games (first was Jerry Rice).
    • DeSean Jackson became the first player in NFL history to win a game by scoring on a punt return as time expired.
    • The Oakland Raiders became the first team since the 1970 AFL–NFL merger to go unbeaten in their division and miss the playoffs.
    • The Seattle Seahawks became the first team to win a division with a losing record (7–9).
    • The Seattle Seahawks became the first team to win a playoff game with a losing record.
    • Defensive end Osi Umenyiora set the NFL record for forced fumbles in a season, with 10.
    • The Green Bay Packers became the first team since the 1962 Detroit Lions to never trail a single game by more than 7 points at any time.
    • The Tampa Bay Buccaneers became the first team since the merger to start 10 rookies and still complete a winning season (10–6). However, the Buccaneers missed the playoffs.[87]

    Regular season statistical leaders

    Individual[88]
    Scoring leaderDavid Akers, Philadelphia (143)
    TouchdownsArian Foster, Houston (18 TDs)
    Most field goals madeJosh Brown, St. Louis and Sebastian Janikowski, Oakland (33 FGs)
    RushingArian Foster, Houston (1,616 yards)
    Passer ratingTom Brady, New England (111.0 rating)
    Passing touchdownsTom Brady, New England (36 TDs)
    Passing yardsPhilip Rivers, San Diego (4,710 yards)
    Pass receptionsRoddy White, Atlanta (115 catches)
    Pass receiving yardsBrandon Lloyd, Denver (1,448 yards)
    Combined TacklesJerod Mayo, New England (175 tackles)
    InterceptionsEd Reed, Baltimore (8)
    PuntingDonnie Jones, St. Louis (4,276 yards, 45.5 average yards)
    SacksDeMarcus Ware, Dallas (15.5)

    Awards

    All-pro team

    Offense
    QuarterbackTom Brady, New England
    Running backArian Foster, Houston
    Jamaal Charles, Kansas City
    Maurice Jones-Drew, Jacksonville
    FullbackVonta Leach, Houston
    Wide receiverRoddy White, Atlanta
    Reggie Wayne, Indianapolis
    Andre Johnson, Houston
    Tight endJason Witten, Dallas
    Offensive tackleJoe Thomas, Cleveland
    Jake Long, Miami
    Offensive guardJahri Evans, New Orleans
    Logan Mankins, New England
    Chris Snee, NY Giants
    CenterNick Mangold, NY Jets
    Defense
    Defensive endJulius Peppers, Chicago
    John Abraham, Atlanta
    Justin Tuck, NY Giants
    Defensive tackleHaloti Ngata, Baltimore
    Ndamukong Suh, Detroit
    Outside linebackerClay Matthews III, Green Bay
    James Harrison, Pittsburgh
    Cameron Wake, Miami
    Inside linebackerJerod Mayo, New England
    Patrick Willis, San Francisco
    CornerbackDarrelle Revis, NY Jets
    Nnamdi Asomugha, Oakland
    Asante Samuel, Philadelphia
    Devin McCourty, New England
    SafetyTroy Polamalu, Pittsburgh
    Ed Reed, Baltimore
    Special teams
    KickerBilly Cundiff, Baltimore
    David Akers, Philadelphia
    PunterShane Lechler, Oakland
    Kick returnerDevin Hester, Chicago
    Leon Washington, Seattle
    Punt returnerDevin Hester, Chicago
    Special TeamsEric Weems, Atlanta

    Players of the Week

    The following were the players of the week during the 2010 season:

    Week FedEx Air Player of the Week FedEx Ground Player of the Week Pepsi Rookie of the Week
    1 QB Jay Cutler, Chicago Bears RB Arian Foster, Houston Texans WR Dexter McCluster, Kansas City Chiefs
    2 QB Matt Schaub, Houston Texans RB LeSean McCoy, Philadelphia Eagles RB Jahvid Best, Detroit Lions
    3 QB Michael Vick, Philadelphia Eagles RB Adrian Peterson, Minnesota Vikings TE Tony Moeaki, Kansas City Chiefs
    4 QB Kyle Orton, Denver Broncos RB LaDainian Tomlinson, New York Jets QB Sam Bradford, St. Louis Rams
    5 QB Shaun Hill, Detroit Lions RB Matt Forte, Chicago Bears QB Max Hall, Arizona Cardinals
    6 QB Kevin Kolb, Philadelphia Eagles RB Chris Ivory, New Orleans Saints RB Chris Ivory, New Orleans Saints
    7 QB Matt Ryan, Atlanta Falcons RB Darren McFadden, Oakland Raiders WR Dez Bryant, Dallas Cowboys
    8 QB Jason Campbell, Oakland Raiders RB Jamaal Charles, Kansas City Chiefs DT Ndamukong Suh, Detroit Lions
    9 QB Brett Favre, Minnesota Vikings RB Peyton Hillis, Cleveland Browns WR Jacoby Ford, Oakland Raiders
    10 QB Michael Vick, Philadelphia Eagles RB Fred Jackson, Buffalo Bills QB Tim Tebow, Denver Broncos
    11 QB Aaron Rodgers, Green Bay Packers RB Maurice Jones-Drew, Jacksonville Jaguars PR Bryan McCann, Dallas Cowboys
    12 QB Matt Cassel, Kansas City Chiefs RB Peyton Hillis, Cleveland Browns QB Sam Bradford, St. Louis Rams
    13 QB Aaron Rodgers, Green Bay Packers RB Maurice Jones-Drew, Jacksonville Jaguars LB Sean Lee, Dallas Cowboys
    14 QB Tom Brady, New England Patriots RB Darren McFadden, Oakland Raiders TE Rob Gronkowski, New England Patriots
    15 QB Michael Vick, Philadelphia Eagles RB Ray Rice, Baltimore Ravens TE Aaron Hernandez, New England Patriots
    16 QB Josh Freeman, Tampa Bay Buccaneers RB LeGarrette Blount, Tampa Bay Buccaneers QB Tim Tebow, Denver Broncos
    17 QB Josh Freeman, Tampa Bay Buccaneers RB Arian Foster, Houston Texans TE Rob Gronkowski, New England Patriots

    Regular Season Awards

    AwardWinnerPositionTeam
    AP Defensive Player of the YearTroy PolamaluStrong SafetyPittsburgh Steelers
    AP Offensive Player of the YearTom BradyQuarterbackNew England Patriots
    AP Coach of the YearBill BelichickHead CoachNew England Patriots
    AP Offensive Rookie of the YearSam BradfordQuarterbackSt. Louis Rams
    AP Defensive Rookie of the YearNdamukong SuhDefensive TackleDetroit Lions
    AP Comeback Player of the YearMichael VickQuarterbackPhiladelphia Eagles
    AP Most Valuable PlayerTom BradyQuarterbackNew England Patriots
    Walter Payton NFL Man of the YearMadieu WilliamsFree SafetyMinnesota Vikings
    Pepsi Rookie of the YearNdamukong SuhDefensive TackleDetroit Lions
    Super Bowl Most Valuable PlayerAaron RodgersQuarterbackGreen Bay Packers

    Offense

    • Most points scored: New England, 518
    • Fewest points scored: Carolina, 196
    • Most total offensive yards: San Diego, 6,329
    • Fewest total offensive yards: Carolina, 4,135
    • Most total passing yards: Indianapolis, 4,609
    • Fewest total passing yards: Carolina, 2,289
    • Most rushing yards: Kansas City, 2,627
    • Fewest rushing yards: Arizona, 1,388

    [89]

    Defense

    • Fewest points allowed: Pittsburgh, 232
    • Most points allowed: Denver, 471
    • Fewest total yards allowed: San Diego, 4,345
    • Most total yards allowed: Denver, 6,253
    • Fewest passing yards allowed: San Diego, 2,845
    • Most passing yards allowed: Houston, 4,280
    • Fewest rushing yards allowed: Pittsburgh, 1,004
    • Most rushing yards allowed: Buffalo, 2,714

    [90]

    Coaching changes

    Pre-season

    Team 2009 Head Coach 2009 Interim 2010 Head Coach Reason for leaving Notes
    Buffalo Bills Dick Jauron Perry Fewell Chan Gailey, former head coach of the Dallas Cowboys and Georgia Tech Fired Jauron was fired after nine games into the 2009 season after compiling a 24–33 (.421) record, including a 3–6 record at the time of his firing, in 3½ years. Fewell, the Bills' defensive coordinator, was the interim head coach for the rest of the season and went 3–4 (.429) in that capacity; he was hired to be defensive coordinator for the New York Giants January 14. Jauron was hired as defensive backs coach for the Philadelphia Eagles.

    Gailey, who was last seen in the NFL as the Kansas City Chiefs' offensive coordinator before Todd Haley fired him prior to the 2009 regular season, was named the new Bills coach on January 19; he was recommended to the Bills by former Pittsburgh Steelers coach Bill Cowher.

    Washington Redskins Jim Zorn Mike Shanahan, former head coach of the Denver Broncos Fired Zorn, who was first hired to be offensive coordinator but had never been a head coach before being given the coaching reins, went out to a 6–2 start in the first half of 2008, but fell dramatically afterwards, and in his two seasons went 12–20 (.375) as the Redskins coach before being relieved of his duties following the completion of the 2009 season.

    On January 5, 2010, Shanahan, the former two-time Super Bowl winning coach with the Denver Broncos, was hired as the Redskins' new coach. Zorn was hired January 30, 2010 to be the quarterbacks coach for the Baltimore Ravens.

    Seattle Seahawks Jim L. Mora Pete Carroll, former USC head coach Fired Mora was fired after compiling a 5–11 (.313) record in his only season as head coach as the Seahawks lost the last four games of the 2009 season, being outscored 123–37. Mora will be a color commentator for Fox this season.

    Carroll had spent the past eight years as the head coach of the USC Trojans, having won a share of the 2003 and the outright 2004 national championships; however, many of Carroll's achievements at USC may be stricken from the record books due to improprieties involving Reggie Bush. He had previously been the head coach of the New York Jets in 1994 and New England Patriots from 1997 to 1999, with a career 33–31 record.

    In-season

    Team 2010 Coach Interim Reason for leaving Notes
    Dallas Cowboys Wade Phillips Jason Garrett Fired Phillips, son of former NFL head coach Bum Phillips, was fired on November 8 following a 45–7 Week 9 loss against the Green Bay Packers. Garrett was their offensive coordinator and head-coach in waiting prior to being promoted. Phillips later was hired by the Houston Texans as their defensive coordinator. Garrett was named the full-time head coach January 6, four days after the season ended.
    Minnesota Vikings Brad Childress Leslie Frazier Fired Childress was fired on November 22 following a Week 11 loss against the Green Bay Packers, 31–3. The Vikings entered week 12 with a 3–7 record, second-to-last in the NFC North. Childress also faced controversy by releasing Randy Moss without the approval of owner Zygi Wilf and lost control over the locker room.[91] Frazier was given position full-time prior to the Vikings' regular season finale in Detroit.
    Denver Broncos Josh McDaniels Eric Studesville Fired McDaniels was fired on December 5, following a 10–6 loss to the Kansas City Chiefs in Week 13. After a 6–0 start in the 2009 season, the Broncos lost 17 of their next 22 games, and became subject to a videotaping scandal.[92]
    San Francisco 49ers Mike Singletary Jim Tomsula Fired Singletary was fired on December 26, following a 25–17 loss to the St. Louis Rams in Week 16, which officially eliminated the 49ers from playoff contention. Heavily favored to win the NFC West, the 49ers instead started the 2010 season with an 0–5 record. Singletary also faced controversy by switching between starting quarterbacks Alex Smith and Troy Smith at least three different times during the season,[93] and unsuccessfully trying to mold the team like the 1985 Chicago Bears.[94]

    Stadiums

    New Meadowlands Stadium
    Arrowhead Stadium after renovations.

    New Meadowlands Stadium opened in 2010, replacing Giants Stadium as the home of both the New York Giants and the New York Jets. The new stadium is located a few hundred feet away from the old building in the parking lot of Meadowlands Sports Complex in East Rutherford, New Jersey. Unlike Giants Stadium (in which the Giants were the sole NFL tenant until the 1984 season), the new Meadowlands Stadium will be a 50/50 partnership between both New York teams. The Giants played their first regular season game on September 12 against the Carolina Panthers, while the Jets played the following night against the Baltimore Ravens in the first game of a Monday Night Football doubleheader.

    Arrowhead Stadium, home of the Kansas City Chiefs since 1972, underwent a two-year $375 million renovation project which was completed and unveiled in July 2010. The stadium hosted the second game of the Monday Night Football opening weekend doubleheader when the Chiefs played the San Diego Chargers.

    M&T Bank Stadium, home of the Baltimore Ravens, installed FieldTurf prior to the 2010 season. The field had been Sportexe Momentum Turf since 2002 and grass before that.

    Prior to Week 14, the inflatable roof of the Hubert H. Humphrey Metrodome, home of the Minnesota Vikings, buckled and tore as a result of heavy snowfall in Minneapolis, spilling snow onto Mall of America field and rendering the stadium unusable for the remainder of the Vikings' season.[95] The Vikings' scheduled home game against the New York Giants was moved to Detroit's Ford Field and postponed to a 7:20 pm EST kickoff on Monday. Though stadium workers were initially "optimistic" that the roof could be repaired before the Vikings faced the Chicago Bears on December 20,[96] stadium officials determined that such a repair was not possible in that time frame and the game was moved to TCF Bank Stadium.[97][98]

    Two stadiums received new naming rights: On January 20, LandShark Stadium, the home field of the Miami Dolphins, was renamed Sun Life Stadium. The Dolphins' home field, originally named Joe Robbie Stadium from 1987–1996, has undergone several name changes in its history, including Pro Player Stadium (1996–2005), Dolphin Stadium (2006–2009), and most recently, LandShark Stadium.[99] On July 27, Jacksonville Municipal Stadium, the home field of the Jacksonville Jaguars, was renamed EverBank Field.[100]

    Uniforms

    In the 2010 season, the Washington Redskins were the only team who made a major change to their main uniforms, wearing gold pants with their burgundy jerseys, and except for a game against the Packers, wore them for home games instead of their white jerseys and red pants. The white pants were not abandoned entirely, and were worn together with the burgundy jerseys for the two away games (and one home game) in which their opponent wore white at home. This was made possible with a sleeve modification, in which the broad yellow and white stripes were severely shrunken on an elastic band (same for white jerseys) so that when wearing the gold pants, the team also wore the retro style socks that had a different stripe pattern matching the sleeves of the day, so there is no longer a stripe design conflict.

    The Green Bay Packers became the first team to officially unveil a third uniform for 2010, a throwback uniform based on their 1929 uniforms when they won their first NFL championship. The throwbacks are as accurate as possible while complying with current NFL guidelines, with a brown modern-shell helmet in place of the leather helmets of 1929, along with blue jerseys and gold circles with the jersey numbers nested within the circles, and brown pants. Like throwbacks worn in recent seasons by the San Diego Chargers, Dallas Cowboys, Buffalo Bills, New York Jets, and the archrival Minnesota Vikings, these throwbacks will be a permanent addition to the Packers uniforms, unlike throwbacks worn by the Detroit Lions and Pittsburgh Steelers that were intended as one-time deals but made permanent, as well as several one-shot throwbacks in recent years. The new Packers throwbacks replace the previous throwbacks (which comprised the current helmets with the "G" logo and stripes removed, white jerseys with plain green lettering, and tan pants) worn sporadically since the early 2000s (decade).

    Also going the throwback route were the Chicago Bears, who harkened back to the Sid Luckman era with a 1940s set, replacing the pumpkin orange third jerseys, and the Indianapolis Colts, who will wear 1955 throwbacks as well. Since the Colts only have two colors, they only have previously worn a throwback jersey once in their history, in 2004. The difference between the 2004 throwback and the 2010 throwback is the helmet color, which reverses the 2004 scheme.

    The Arizona Cardinals, who were the only team to not wear a third jersey in any form since the NFL allowed third jerseys in 2002, unveiled a black third jersey to be worn in 2010.

    The Philadelphia Eagles have adopted their 1960 championship uniforms that were worn September 12 against the Packers, the team they beat to win their last championship in celebration of the 50th anniversary of that game.

    The Tennessee Titans returned to using navy blue jerseys as their third jersey, after a one-year hiatus in which they wore light blue Houston Oilers throwback jerseys in celebration of the 50th anniversary of the American Football League, but did not wear them for any game in 2010.

    The Pittsburgh Steelers wore their throwbacks against the Cleveland Browns on October 17 and against the New England Patriots on November 14.[101]

    The Seattle Seahawks have retired the neon green uniform worn for one game in 2009 against Chicago, which was in turn an offshoot from an April Fools' Day joke written about by Uni Watch founder Paul Lukas that year.[102]

    Media

    This is the fifth season under the current television contracts with the league's television partners: CBS (all AFC Sunday afternoon away games and one Thanksgiving game), Fox (all NFC Sunday afternoon away games and one Thanksgiving game), NBC (17 Sunday night games and the kickoff game), ESPN (17 Monday night games over sixteen weeks), NFL Network (eight late-season games on Thursday and Saturday nights, including one Thanksgiving game), and DirecTV's NFL Sunday Ticket package. These contracts run through at least 2013.

    In national radio, this is the second year on Westwood One's most recent contract extension. The network also agreed to a four-year extension on December 23, 2010.

    Nielsen Ratings for the fall 2010 television season have shown viewership increases of up to 10 percent for most of the NFL's broadcast partners; eighteen of the twenty most watched television broadcasts of the season have so far been NFL games.[103]

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