2010 Regions Morgan Keegan Championships and the Cellular South Cup
The 2010 Regions Morgan Keegan Championships and the Cellular South Cup was an ATP World Tour and WTA Tour event held at the hardcourts of the Racquet Club of Memphis in Memphis, Tennessee, USA. It was the 35th edition of the Regions Morgan Keegan Championships and the 25th edition of the Cellular South Cup. The Regions Morgan Keegan Championships was part of the ATP World Tour 500 series on the 2010 ATP World Tour, and the Cellular South Cup was an International-level tournament on the 2010 WTA Tour. The ATP event took place from February 13 to February 21, 2010, and the WTA event from February 12 to February 20.
| 2010 Regions Morgan Keegan Championships and Cellular South Cup | |
|---|---|
| Date | February 13 – February 21 |
| Edition | 35th (Men) / 25th (Women) |
| Category | ATP World Tour 500 (men) WTA International-level tournament (woman) |
| Champions | |
| Men's Singles | |
 Sam Querrey | |
| Women's Singles | |
 Maria Sharapova | |
| Men's Doubles | |
| John Isner / Sam Querrey | |
| Women's Doubles | |
Vania King /  Michaëlla Krajicek | |
The men's draw was led by 2009 Wimbledon finalist, 2010 Brisbane International champion and defending champion Andy Roddick, Fernando Verdasco, 2010 Heineken Open champion John Isner, and 2010 Brisbane International runner-up Radek Štěpánek. Other players are Tommy Haas, Philipp Kohlschreiber, and James Blake
The women's draw was headed by former world no. 1 Maria Sharapova, 2009 US Open quarterfinalist Melanie Oudin, homenation player Vania King, Kaia Kanepi, Czechs Lucie Hradecká and Petra Kvitová
WTA Entrants
Seeds
| Athlete | Nationality | Ranking* | Seeding |
|---|---|---|---|
| Maria Sharapova | Russia |
16 | 1 |
| Melanie Oudin | United States |
53 | 2 |
| Kaia Kanepi |  Estonia |
61 | 3 |
| Lucie Hradecká |  Czech Republic |
64 | 4 |
| Petra Kvitová | Czech Republic |
68 | 5 |
| Kristina Barrois |  Germany |
70 | 6 |
| Vania King | United States |
73 | 7 |
| Elena Baltacha |  Great Britain |
83 | 8 |
- Rankings are as of February 8, 2010.
Other entrants
The following players received wildcards into the main draw:
The following players received entry from the qualifying draw:
.svg.png.webp){kind=small}
ATP entrants
Seeds
| Athlete | Nationality | Ranking* | Seeding |
|---|---|---|---|
| Andy Roddick | United States |
7 | 1 |
| Fernando Verdasco |  Spain |
11 | 2 |
| Radek Štěpánek | Czech Republic |
14 | 3 |
| Tommy Haas | Germany |
17 | 4 |
| Tomáš Berdych | Czech Republic |
23 | 5 |
| John Isner | United States |
25 | 6 |
| Philipp Kohlschreiber | Germany |
29 | 7 |
| Sam Querrey | United States |
31 | 8 |
- Rankings are as of February 8, 2010.
Other entrants
The following players received wildcards into the main draw:
The following players received entry from the qualifying draw:
Champions
Men's singles
Sam Querrey def. John Isner, 6–7(3–7), 7–6(7–5), 6–3
- It was Querrey's first title of the year and 3rd of his career.
Women's singles
Maria Sharapova def. 
Sofia Arvidsson, 6–2, 6–1
- It was Sharapova's first title of the year and 21st of her career.
Men's doubles
John Isner / Sam Querrey def. Ross Hutchins / .svg.png.webp){kind=small}
Jordan Kerr, 6–4, 6–4
Women's doubles
Vania King / Michaëlla Krajicek def. Bethanie Mattek-Sands / Meghann Shaughnessy, 7–5, 6–2