4X2=8

4X2=8 is the seventh studio album by South Korean singer Psy. The album was released digitally on May 10, 2017 by YG Entertainment.[1]

"New Face" redirects here. It is not to be confused with exfoliation, chemical peel, facelift, or face transplant.
4X2=8
Studio album by
Psy
ReleasedMay 10, 2017
Recorded2016-2017
GenreK-pop
Length35:32
LabelYG Entertainment
Producer
Psy chronology
Chiljip Psy-da
(2015)		 4X2=8
(2017)
Singles from 4X2=8
  1. "I Luv It"
    Released: May 10, 2017
  2. "New Face"
    Released: May 10, 2017
  3. "Love"
    Released: July 16, 2017

This was Psy's last album under YG before his departure on May 15, 2018.[2]

Background

On May 1, YG Entertainment officially announced PSY's comeback by unveiling a poster of the comeback schedule, along with the title of the album 4X2=8.[3] From May 4 to May 7, the track list was released, revealing the title track and featured artists, including Big Bang's G-Dragon and Taeyang, iKON's B.I and Bobby, Zico, Tablo, Lee Sung-kyung and Park Jin-young as a producer.[4][5][6][7] One day before the release of the album, illustration teaser images were unveiled for each song.[8]

Songs

Most of the songs were written and composed by YG Entertainment artists, unlike his last album Chiljip Psy-da which didn't feature any YG artists.[9] Psy stated in an interview that he wanted young blood for the album, and didn't want it to sound old, so he worked with B.I, who co-composed three tracks on the album. Big Bang's Taeyang is featured on "Love"; iKon's B.I and Bobby on "Bomb"; and actress Lee Sung-kyung is featured on "Last Scene". Tablo participated in writing the lyrics and is featured on "Auto Reverse" with B.I. Big Bang's G-Dragon took part in writing the lyrics for, and features on "Fact Assault", which is notable for having profanity, Psy stated "this track has so much profanity, and I don't even expect it to pass the censorship rating".[10][11]

Music videos

Actor Lee Byung-hun is featured in the music video of "I Luv It", while Apink's Son Na-eun played the title role in the music video of "New Face".[12] The music videos cumulatively reached 8 million views within 14 hours, with "I Luv It" surpassing 4 million views and "New Face" surpassing 3.7 million views.[13]

On January 1, 2018 "New Face" surpassed 100 million views.[14]

Promotion

PSY performed the songs in his new album for the first time on SBS's Inkigayo on May 14 and Fantastic Duo 2.[15] He also promoted on JTBC's Knowing Bros sho and MBC's Radio Star show.[16]

Track listing
No.TitleLyricsMusicArrangementLength
1."I Luv It"
Yoo Gun-hyung3:09
2."New Face"Psy
  • Psy, Yoo Gun-hyung
Yoo Gun-hyung3:10
3."Last Scene" (마지막 장면; Majimag Jangmyeonfeaturing Lee Sung-kyung)
  • Psy, Kim Dohoon
  • Yoo Gun-hyung, Kim Dohoon
4:11
4."Love" (featuring Taeyang)
  • Psy, Yoo Gun-hyung
  • Psy, Yoo Gun-hyung
Yoo Gun-hyung3:39
5."Bomb" (featuring B.I and Bobby)
  • J.Y. Park "The Asiansoul", PSY, Yoo Gun-hyung, B.I, Bobby
  • J.Y. Park "The Asiansoul", Yoo Gun-hyung
2:53
6."We Are Young"
  • Psy, Kush, Seo Won-jin
Seo Won-jin4:01
7."Fact Assault" (팩트폭행; Paegteupoghaeng featuring G-Dragon)
  • Psy, G-Dragon
  • Psy, Yoo Gun-hyung
Yoo Gun-hyung2:58
8."Rock Will Never Die"
  • Psy, Yoo Gun-hyung
  • Psy, Yoo Gun-hyung
Yoo Gun-hyung3:03
9."Place to Lean On / Refuge" (기댈곳; Gidaelgot)Psy
  • Psy, Kush, Seo Won-jin, Baek Gyeongjin
Seo Won-jin4:34
10."Auto Reverse" (오토리버스; Otoribeoseu featuring Tablo [lower-alpha 1])
  • Psy, Tablo, B.I
  • Psy, Yoo Gun-hyung
Yoo Gun-hyung3:48
Total length:35:32

Notes
  1. Samples Leejungok(이정옥)'s "the sound of the wind that cries hiding"(숨어우는 바람소리)

Release history
Country Date Label Format Ref.
Worldwide May 10, 2017 YG Entertainment Digital download [1]
South Korea May 15, 2017
[17]

Awards
Award Category Nominated work Result
Mnet Asian Music Awards Song of the Year "New Face" Nominated
  • Psy "New Face" music video
  • Psy "I Luv It" music video
  • Psy "New Face" music video making
  • Psy "I Luv It" music video making

References
  1. "PSY 8th 4X2=8". Itunes. Retrieved May 11, 2017.
  2. https://www.billboard.com/articles/columns/k-town/8456233/psy-leaves-yg-entertainment
  3. "[Official announcement] PSY confirmed the release of eighth full album on May 10… Surprise poster was unveiled". YG Life. Retrieved May 11, 2017.
  4. "싸이, 타이틀곡명 '뉴페이스'..손나은 MV 여주인공 [공식]". Kakao Corp. Retrieved May 11, 2017.
  5. "'컴백 D-5' 싸이, 지코 이어 태양·B.I·이성경까지 참여…역시 '월드스타'". JTBC News. Retrieved May 11, 2017.
  6. "GD부터 JYP까지…싸이 8집 초호화 피처링 라인업". Chosun. Retrieved May 11, 2017.
  7. "'컴백 D-3' 싸이, 최종 트랙리스트 공개..이병헌 출연뮤비 더블타이틀 낙점 출처". Chosun. Retrieved May 11, 2017.
  8. "[Official] PSY comeback D-1, Illustrations of PSY with top stars including Lee Byung-hun, LEE SUNG KYOUNG, TAEYANG have been unveiled". YG Life. Retrieved May 11, 2017.
  9. "With Three Days to Go Until Comeback, PSY Released the Final Tracklist of His New Album and Announced Lee Byung Hyun Will Appear in MV for One of the Title Tracks". YG Life. Retrieved May 11, 2017.
  10. "[팝업뮤직]'컴백 D-1' 싸이, 가요·예능 집어삼킬 괴물이 온다". Herald. Retrieved May 11, 2017.
  11. "'컴백' 싸이 "'팩트폭행', GD와 시원한 욕설…심의통과 안될 것"". Korea News 1. Retrieved May 11, 2017.
  12. ""From Lee Byung-hun to GD"… 17 months of waiting will be fully paid back". YG Life. Retrieved May 11, 2017.
  13. "[차트IS] 싸이, 8개 차트 '올킬'…800만 뷰 돌파도 눈압(ft.줄세우기)". JTBC News. Retrieved May 11, 2017.
  14. officialpsy (2017-05-10), PSY - ‘New Face’ M/V, retrieved 2018-01-07
  15. "[Exclusive]PSY to Appear on Inkigayo on May 14 to Perform His New Songs for the Very First Time". YG Life. Retrieved May 11, 2017.
  16. "[Pop-Up Music] 'Comeback D-1′ PSY, the monster is coming to sweep the music scene and entertainment world". YG Life. Retrieved May 11, 2017.
  17. "PSY 8TH "4X2=8"". YGESHOP. Retrieved May 11, 2017.
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