ASBIS

ASBISC Enterprises PLC is a multinational corporate group that is engaged in distribution of IT-products (mobile devices, computer software and hardware) in Europe, Middle East and Africa (EMEA) emerging markets and is headquartered in Limassol (Cyprus).

ASBIS
TypePublic
WSE:ASB
IndustryElectronics
Founded1990 in Belarus. Holding founded in 1995 in Cyprus
FounderSergei Kostevitch
(Chairman) & (CEO)
Headquarters
Limassol
,
Cyprus
Number of locations
47 in 29 countries (2013)
Area served
EMEA [1]
ProductsComputers, Mobile gadgets, Computer software, Computer hardware, Accessories
BrandsPrestigio, Canyon
Revenue US$1.2 billion (2015)
US$46.65 million (2015)
US$12.7 million (2013) [2]
Number of employees
1,700+ (2013)
Websitewww.asbis.com

ASBIS distributes a wide range of A-branded finished products and IT components to assemblers, system integrators, local brands, retail and wholesale companies. The company is an official distributor of world's leading brands such as Intel,[3] Advanced Micro Devices ("AMD"), Seagate Technology, Western Digital, Samsung, Microsoft, Toshiba, Dell, Acer, Hitachi, Gigabyte, Lenovo and Apple. The company generates a significant part of its revenue from the sales of IT and consumer electronics products under its own brands Prestigio and Canyon.

History

The company was founded in Belarus in 1990. In 1992 ASBIS signed its first distribution agreement with Seagate Technology and started selling data storage systems. By 1994 ASBIS established presence on Russian and Ukrainian IT markets.

In 1995 the company was incorporated in Cyprus and its headquarters moved to Limassol. By the year of 1997 ASBIS reached revenue of $100 million and was recognized by vendors as the fastest growing distribution company in the EMEA region.

During 1998 ASBIS new subsidiaries were opened in the Czech Republic, Croatia, Yugoslavia, Hungary, Poland, Romania, Bulgaria and Slovenia. In 1999 company opened an office in Prague to serve subsidiaries and key customers in 10 countries of Central and Eastern Europe. In 2000 a distribution centre in Dubai was set up to serve Gulf and Central Asia regions.

In 2001 Intel recognized ASBIS as the fastest growing distributor of communication products in the emerging markets of Europe. Products of the company's brand Canyon became available to more than 10,000 customers in 20 countries. In 2002 the company's income reached $540 million and showed a 44% increase compared to 2001. The Greek Black Sea Fund and Alfa-bank became the portfolio investors of ASBIS.

By 2004 ASBIS had opened 37 offices in 25 countries, the company's turnover reached $680 million, 4 distribution centers and 33 local warehouses were serving over 11,000 active customers. In 2006 ASBIS obtained a listing on the London Stock Exchange's Alternative Investment Market. In 2007 the company completed a successful IPO at Warsaw Stock Exchange. 36.7% of the company shares were traded in 2011.[4]

In 2009 while coping with the consequences of the financial crisis of 2007–2008, ASBIS signed 25 new distribution agreements, including those with Apple for Georgia and 9 countries of the Commonwealth of Independent States (CIS). In 2011 ASBIS started to sell tablets and in 2012 smartphones under its own brand Prestigio.[5]

In 2011 Prestigio navigation system was ranked first in sales in Russia with a market share 28.5%.

Ultra high definition MultiBoard 98" with touch screen and Windows 10 Pro PC.

In 2013 Prestigio introduced the first two ranges of B2B products: MultiBoard (interactive flat panel displays with Windows PCs and supporting software for meeting rooms and education) and Digital Signage (public information screens).[6] In 2016 MultiBoard range extended with the biggest ultra high definition display with interactive touch features - MultiBoard 98" UHD.[7]

Operations
Prestigio Multiphone PAP5430

At the present time, ASBIS distributes mobile gadgets, computer software and hardware on the markets of the following countries: Ukraine, Poland, Estonia, Romania, Croatia, Serbia, Hungary, Belarus, Bulgaria, Czech Republic, Lithuania, Slovenia, United Arab Emirates, Slovakia, Netherlands, Ireland, Cyprus, Russia, Morocco, Turkey, Latvia, Bosnia and Herzegovina, Italy, Kazakhstan, Germany, and Saudi Arabia.

The company's headquarters are located in Cyprus and coordinate the work of 3 logistics centers in the Czech Republic, United Arab Emirates, and China. 47 local offices in 29 countries enable the company to supply more than 32,000 customers in 86 countries. In 2012 the company's sales were shared between the following markets: 40.41% – the CIS, 34.82% – Central and Eastern Europe, 13.20% – Middle East, and 8.31% – Western Europe.

In 2011, 25% of ASBIS income accounted for Prestigio electronics sales, and 75% for the distribution of electronics of computer brands such as HP, Dell, and Lenovo. ASBIS is the exclusive distributor of Apple products in all CIS countries except Russia and Ukraine.

In 2012 the company's revenue from the sales of private labels Prestigio and Canyon grew to a historical record of $157.590 million and as a result the own brand contribution to the total revenue was 9.03%.

In 2002, ASBIS started the process of developing its own online purchasing platform IT4Profit. The platform is used for electronic trading with B2B customers as well as for electronic data interchange between the company and its subsidiaries. In 2011 dealings through IT4Profit online platform represented 55% of the company's revenue.

In April, 2013 ASBIS in cooperation with Intel started to develop a new smartphone under the brand Prestigio. Smartphone Prestigio MultiPhone PAP5430 with the processor Intel Atom Z2420 went on sale in August 2013. [8]

On October 24, 2013 Prestigio and MediaTek introduced the new models of tablets based on MediaTek MT8389 processor.[9]

In 2013 the company's revenue from the sales of private labels Prestigio and Canyon grew to a historical record of $468.988 million, and as a result of the own brand contribution, the total revenue growth was 24.42%.[2]

Yuri Antoshkin held the position of General Manager, Prestigio EMEA, from 2006 to October 2014. Over the last decade the company's sales increased almost 30 times [10] followed by the established cooperation with the largest Russian electronic retailers (Euroset, Eldorado, M.video and others). The Prestigio brand has become the leader in the Russian market of GPS navigation devices[11] and has entered the top 3 of the tablet computers market in Russia.[12]

Financial performance

In 2011 the company's revenue increased by 3.28% to reach $1.48 billion. Net income showed a significant growth and increased by 335% to reach $5.66 million (up from $1.3 million in 2010).

Operating income grew by 66% to reach $15.66 million (up from $9.44 million in 2010). EBITDA increased by 50.7% to reach $18.7 million (up from $12.4 million in 2010).

According to the company's operations in 2012 revenues grew by 17.73% to reach $1.744 billion. Operating income reached $20.22 million and net income increased by 59.84% to reach $9.047 million. EBITDA grew by 23.11% to reach $23.02 million.

In 2013 the company's revenues increased by 10.06% to reach $1.92 billion. Operating income reached $31.939 million and net income grew by 40.51% to reach $12.712 million. EBITDA increased by 50.95% to reach $34.84 million.[2]

References
  1. CME Awards 2013 honours channel champions, www.itp.net. Retrieved April 1, 2013.
  2. "ASBIS published 2013 results". Archived from the original on 2016-03-03. Retrieved 2019-05-25.
  3. ASBIS wins two sub-regional awards at Intel DEC in Vienna, www.resellerme.com. Retrieved March 26, 2012.
  4. Shares of ASBIS and Energoins companies will supplement WIG and WIG-PL indices, www.gpw.pl. Retrieved February 11, 2007.
  5. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=43925909
  6. "Prestigio выходит на рынок интерактивных дисплеев | Статьи | Компьютерное Обозрение". ko.com.ua. Retrieved 2017-01-16.
  7. "ASBIS offers new just-launched unique interactive MultiBoard from Prestigio". investor.asbis.com. Retrieved 2017-01-16.
  8. "Prestigio MultiPhone 5430 With Intel Inside Hits The Market". Archived from the original on 2013-11-13. Retrieved 2013-11-14.
  9. MultiPad Diamond 7.85 and MultiPad 4 Diamond 7.85 3G Tablets Feature Fancy Designs
  10. Гендиректор Prestigio Юрий Антошкин покинул компанию, "Ведомости"
  11. Prestigio – лидер российского рынка GPS-навигации
  12. Prestigio стал третьим на рынке планшетов, "Ведомости"
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