Addition Elle

Addition Elle is a Canadian clothing store chain that sells plus-size clothing.

Addition Elle
IndustryApparel and accessories retail
FateParent Company, Reitmans, announced closing of all Addition Elle stores on June 1, 2020.
Founded1980 in Montreal
Headquarters
Montreal, Quebec
Number of locations
139
Area served
Canada
Key people
Janice Leclerc
Jeff Ronald
ProductsWomen's clothing
Lingerie
Number of employees
16-50[1]
ParentReitmans
Websiteadditionelle.com

Summary

The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001.[2] Addition Elle had 139 locations across Canada.[3] All clothing comes in at least a ladies' size 14 and goes up to size 26.[3] The target demographic of the store is full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items.[4] Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores.

Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.[5]

Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.[6][7]

References
  1. "# of employees information". Glass Door. Retrieved 2011-04-06.
  2. "About Addition Elle". Reitmans Canada. Retrieved August 6, 2018.
  3. "Addition Elle information". 1-Plus.com. Retrieved 2011-04-06.
  4. "Lingerie information". Style List. 2007-01-24. Retrieved 2011-04-06.
  5. "Basic clothing designs". Plus Size Web. Archived from the original on 2012-01-28. Retrieved 2011-04-06.
  6. "Jessica Biffi". jessicabiffi.com. Archived from the original on September 13, 2016. Retrieved August 6, 2018.
  7. "Jessica Biffi designer collection". Style Vanguard. 2010-03-04. Retrieved 2011-04-06.
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