Alagang Kapatid Foundation

Alagang Kapatid Foundation, Inc. (formerly known as Operation Tulong Bayan) is the corporate social responsibility organization of TV5 Network Inc. Offices are located at the TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong City.

This article is about TV5's corporate social responsibility arm. For health program of TV5 with the same name, see Alagang Kapatid.
Alagang Kapatid Foundation Inc.
Founded2004 (as Operation Tulong Bayan)
2010 (as Alagang Kapatid Foundation)
TypeCharitable organization
FocusHealth, Education, Disaster relief, Values Formation, Emergency Response
Location
  • TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong City
Area served
Philippines
OwnerTV5 Network
Key people
Manuel V. Pangilinan
(Chairman)
SubsidiariesRescue5
WebsiteAlagang Kapatid Foundation Inc. Official Facebook page
Rescue5 Official Facebook page

History

ABC Development Corporation's (now TV5 Network, Inc.) social responsibility began after the acquisition of the conglomerate to businessman Antonio "Tonyboy" Cojuangco, Jr. in 2004. Cojuangco then organizes its program through the Corporate Affairs department named as Operation Tulong Bayan.[1] However, the project came to a hiatus after the massive layoff of the conglomerate's employees in 2007.

When ABC was acquired in turn by PLDT's MediaQuest Holdings from the joint consortium led by the Cojuangco group and Malaysia-based broadcaster Media Prima Berhad, TV5 organizes its socio-profit organizations named as Alagang Kapatid Foundation, named after TV5's health program with a same name. In coordination with its affiliates under the MVP Group of Companies it was able to initiate relief operations and livelihood programs to some impoverished towns in the country.

Alagang Kapatid Foundation kept is synergies with these affiliates in relief operations, especially when TV5 organizes two telethons in the past two years namely: The Tulong Kapatid telethon of December 10, 2012, when they are able to collect P100 million in 6 hours (18:00 - 24:00 PST) to help the victims of Supertyphoon Pablo (Bopha); and a special live episode of now-defunct The Mega and the Songwriter, entitled Gabi ng Kanta At Biyaya aired on November 10, 2013. This time, they have collected P30 million for the victims of Supertyphoon Yolanda (Haiyan).[2][3]

Rescue5

Rescue5 is a joint project of Alagang Kapatid Foundation and News5. It is an emergency response unit that has its own mobile units carrying team members trained in disaster and accident situations. It also embarks on community training programs to prepare citizens for emergencies. Through TV5's various platforms. Rescue 5's various initiatives and mandates are further implemented, leveraging the network's ability to educate and spread information to enhance its work and impact on the ground, fulfilling News5's slogan: Higit sa Balita, Impormasyon at Pangyayari, Aksyon! (More than News, Information and Happenings, Action!). Rescue5 has its own hotline and a program on TV5 aired in 2013. Due to its commitment, Rescue5 have given numerous Philippine Quill Awards of excellence and also a rank of reserve unit in the Philippine Air Force.[4][5][6]

References
  1. Operation Tulong Bayan News at TV5 PinoyExchange forum retrieved September 18, 2014.
  2. Tulong Kapatid Raises Over P100 Million For Typhoon Pablo Victims retrieved September 19, 2014
  3. TV5'S TULONG KAPATID TELETHON RAISES OVER P30 M IN 5 HOURS FOR TYPHOON VICTIMS Archived 2014-02-10 at the Wayback Machine retrieved September 19, 2014
  4. TV5 to invest more in rescue equipment retrieved on September 19, 2014
  5. RESCUE 5 bags 2 Philippine Quill awards of excellence Archived 2015-04-02 at the Wayback Machine retrieved September 19, 2014
  6. 'Rescue 5' is now Air Force reserve unit Archived 2014-05-02 at the Wayback Machine retrieved September 19, 2014
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