All Sport
| Type | Nutrient Enhanced Sports Drink Beverage |
|---|---|
| Manufacturer | All Sport, Inc. (distributed by Jel Sert) |
| Country of origin | United States |
| Introduced | 1993 |
| Website | drinkallsport.com |
History
All Sport was launched by PepsiCo in 1994 a competitor to The Coca-Cola Company’s Powerade and Gatorade, which at the time was a separate entity owned by Quaker Oats. After PepsiCo’s 2001 acquisition of Quaker, All Sport was sold to The Monarch Beverage Company before being acquired by Big Red in 2007.
All Sport was then acquired by Keurig Dr. Pepper through an acquisition in 2018. Jel Sert became the primary manufacturer of the brands powdered drink portfolio. This would later lead to Jel Sert to make the decision to acquire the business in late 2019. [1]
Products
All Sport products deliver 100% daily value of vitamin C per serving. All Sport currently offers the following products:
All Sport Body Quenchers Powder
- Variety Pack
- Blue Raz Ice
- Lemon Lime
- Orange
- Fruit Punch
- Grape
All Sport Zero Powder Sticks
- Blue Raz Zero
- Fruit Punch Zero
- Lemon Lime Zero
- Orange Zero
- Grape Zero
- Variety Pack
All Sport Freezer Pops
- Variety Pack
- Blue Raz Ice
- Fruit Punch
- Lemon Lime
- Orange
All Sport Sugar Free Freezer Pops
- Variety Pack
- Blue Raz Ice
- Fruit Punch
- Lemon Lime
- Orange
Sponsorships
Jeremy Mayfield's 2009 Sprint Cup hauler, with All Sport decals.
All Sport has sponsored several athletes and teams.
- Tommy Kendall in the Trans-Am Series throughout the nineties
- Alexi Lalas, soccer
- John Daly, PGA Professional Golfer[2]
- Germain Racing with Mike Skinner, NASCAR
- Travis Kvapil, of Yates Racing Team
- Enrique Bernoldi, Indy 500 and Sonoma Raceway
- Erick Dampier, Dallas Basketball Center
- Jeremy Mayfield
References
- "Jel Sert Acquired All Sport". Retrieved 20 April 2020.
- http://news.prnewswire.com/ViewContent.aspx?ACCT=109&STORY=/www/story/06-04-2009/0005038405&EDATE= Archived 2009-06-16 at the Wayback Machine
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.