All the Time (Zara Larsson song)

"All the Time" is a song by Swedish singer Zara Larsson, released through TEN Music Group and Epic Records on 21 June 2019.[1][2][3] Described as a pop[3][2] and synth-pop[4] track, it was co-written by Larsson with Noonie Bao, Ilsey Juber, Linus Wiklund and produced by the latter.[1] Initially released as a standalone single, the song will appear on Larsson's upcoming third studio album, Poster Girl, on physical and Target-edition versions.

"All the Time"
Single by Zara Larsson
Released	21 June 2019
Genre	Pop synth-pop
Length	3:48
Label	TEN Epic
Songwriter(s)	Zara Larsson Linus Wiklund Noonie Bao Ilsey Juber
Producer(s)	Lotus IV
Zara Larsson singles chronology
"A Brand New Day" (2019) "All the Time" (2019) "Invisible" (2019)
Music video
"All the Time" on YouTube

Critical reception

Dominic Beck from CelebMix said of the song that "[it] appears to be that perfect summer pop banger we seem to have been missing this year"[2] while Mike Wass of Idolator described the song as a "throwback to the carefree pure-pop of 'Lush Life' — albeit with a side of heartbreak".[3]

Promotion

Larsson performed the song during her setlist at Radio 1's Big Weekend 2019 on Sunday 26 May.

Larsson announced the song's release on social media on 14 June, the same day as her collaboration with South Korean boy band BTS, "A Brand New Day", was released.[5]

Music video

A music video for "All the Time" was released to promote the single. It features three showgirl characters portrayed by Larsson dancing against a neon backdrop and pink metallic streamers.[6]

Remixes

Don Diablo released a future house remix of the track on 5 July 2019. The track was released both on Don Diablo and Zara Larsson's YouTube channel.[7]

Charts

Weekly charts

Chart (2019)	Peak position
Canada CHR/Top 40 (Billboard)[8]	38
Ireland (IRMA)[9]	57
Latvia (Latvijas Top 40)[10]	3
Netherlands (Single Tip)[11]	24
New Zealand Hot Singles (RMNZ)[12]	14
Scotland (OCC)[13]	36
Sweden (Sverigetopplistan)[14]	19
UK Singles (OCC)[15]	58
US Adult Top 40 (Billboard)[16]	37
US Dance/Mix Show Airplay (Billboard)[17]	2
US Mainstream Top 40 (Billboard)[18]	25
Venezuela Top Anglo (Record Report)[19]	41

Year-end charts

Chart (2019)	Position
Portugal (AFP)[20]	2348

Certifications

Region	Certification	Certified units/sales
Norway (IFPI Norway)[21]	Gold	30,000
Sales+streaming figures based on certification alone.

Release history

Region	Date	Format	Label	Ref.
Various	21 June 2019	Digital download streaming	TEN Epic	[1]
United States	25 June 2019	Contemporary hit radio	Epic	[22]

References

1. "Zara Larsson releases new single & new video "All The Time" today". Epic. 21 June 2019. Retrieved 20 January 2021.
2. Dominic Beck (June 21, 2019). "Zara Larsson drops new single, 'All the Time'". CelebMix.
3. Wass, Mike. "Another Bop: Zara Larsson Can't Let Go On "All The Time"". Idolator. Retrieved 13 August 2019.
4. "Watch: Zara Larsson's New Single 'All The Time'". Virgin Radio Romania. June 24, 2021.
5. @zaralarsson (14 June 2019). "It's!!! Finally!!! Coming!!! All The Time is out June 21st" (Tweet). Retrieved 15 June 2019 – via Twitter.
6. Williams, Cat. "Zara Larsson Debuts Her New Summertime Tune 'All The Time' With A Carnival-Themed Music Video". ET Canada. Retrieved 13 August 2019.
7. Potrc, About the Author / Barbara (2019-07-08). "Zara Larsson – All The Time (Don Diablo Remix)". We Rave You. Retrieved 2019-07-09.
8. "Zara Larsson Chart History (Canada CHR/Top 40)". Billboard. Retrieved 5 September 2019.
9. "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 10 August 2019.
10. "Latvijas Top 40". Latvijas Radio. August 23, 2019. Archived from the original on May 29, 2017. Retrieved August 23, 2019.
11. "Dutchcharts.nl – Zara Larsson – All the Time". MegaCharts (in Dutch). Retrieved 15 September 2019.
12. "NZ Hot Singles Chart". Recorded Music NZ. 1 July 2019. Retrieved 28 June 2019.
13. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 3 August 2019.
14. "Swedishcharts.com – Zara Larsson – All the Time". Singles Top 100. Retrieved 28 June 2019.
15. "Official Singles Chart Top 100". Official Charts Company. Retrieved 10 August 2019.
16. "Zara Larsson Chart History (Adult Pop Songs)". Billboard. Retrieved 17 September 2019.
17. "Zara Larsson Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved 26 September 2019.
18. "Zara Larsson Chart History (Pop Songs)". Billboard. Retrieved 24 September 2019.
19. "Top Anglo" (in Spanish). Record Report. September 18, 2019. Archived from the original on October 4, 2019.
20. "Top AFP - Audiogest - Top 3000 Singles + EPs Digitais" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. Retrieved September 21, 2020.
21. "Norwegian single certifications – Zara Larsson – All the Time" (in Norwegian). IFPI Norway. Retrieved 11 November 2020.
22. "Top 40/M Future Releases – Mainstream Hit Songs Being Released and Their Release Dates". AllAccess. Archived from the original on 20 June 2019. Retrieved 21 June 2019.