Aussie (shampoo)
Aussie is an international cosmetics brand. Its products are focused solely on hair care, such as shampoos, conditioners, hair serums, gels and sprays. Its logo is a kangaroo, and, similarly, its slogan is "Add some Roo to Your Do!". However, the brand is in fact manufactured by Procter & Gamble, an American company, which bought the brand in 2003.
Aussie manufactures hair product collections for straight, wavy and curly hair to fix problems such as frizz, dryness, flat hair, and damaged hair.
The product was sold in Australia prior to 1990, but was phased out during the 1990s and the product has been focused on the British and American markets.
History
In 1979, Aussie was founded by Tom Redmond, an American businessman. Prior to this, he had more than 20 years of experience in the professional salon industry.[1]
When visiting Australia, Redmond realised that a wide variety of various ingredients such as Blue Gum Leaves, Australian Custard Apple, Quandong, Mint Balm, Wild Cherry Bark and Jojoba Seed Oil could be used to produce hair products.[2]
Accordingly, Redmond was inspired to develop the first of the Aussie products: Australian 3 Minute Miracle (an intensive, conditioner that claims to produce results in three minutes).[3]