Avalon (Alpharetta, Georgia)

Avalon is a mixed-use development in Alpharetta, Georgia. Phase I of the 86-acre (35 ha) site includes 500,000 square feet (46,000 m2) of retail space, a 12-screen Regal Cinemas theater, 105,000 square foot of Class A office space over retail, 101 single-family residences and 250 luxury rental homes. Phase II, with additional business and residential space, opened in April 2017.

For other uses, see Avalon (disambiguation).

Avalon in 2015

History

The developer is North American Properties Atlanta (also known as"NAP"), founded by Mark Toro, who also owns and manages Atlantic Station in Atlanta.[1] and "an experience in the timeless art of living well".

The Alpharetta City Council approved the project in April 2012,[2] began construction on January 28, 2013, held the topping out for the project on April 23, 2014, and celebrated grand opening with multiple events October 29-November 2, 2014.[3] Alpharetta City Council approved Phase II on October 28, 2014.[4] Phase II opened in April 2017, adding 90,000 square feet of retail and restaurant space,[5] 550,000 square feet of office space in two buildings, 276 multi-family units, and an Autograph Collection hotel and conference center with 325 rooms and 45,000 square feet of meeting space.[6][7]

Project

Restaurants and retail

As of January, 2015, 98% of the restaurant and retail space has been leased and 89% of the tenants are open for business. Tenants include Whole Foods and Regal Cinemas,[8] Bocado Burger Bar, Pinkberry, Drybar, a new tex-mex restaurant concept by Chef Ford Fry, The El Felix,[9] Van Michael Aveda Salon, Mitchell Gold + Bob Williams, lululemon, Kona Grill, Destination Maternity, Anthropologie, Marlow's Tavern, Orvis, Ted's Montana Grill, Fab'rik, Athleta, Arhaus, Paper Source, Banana Republic, Everything But Water, Janie & Jack, PNC Bank, Cru Wine Bar, Gap, L'Occitane, Bantam + Biddy, Free People, Sage Boutique, FlyWheel, Fuzziwig's Candy Factory, Vineyard Vines, Crate & Barrel, Soft Surroundings, West Elm, Antico Pizza Napoletana, Caffé Gio, Kendra Scott, Oak Steakhouse,[10] Lou & Grey, Tommy Bahama, Kinnucan's Specialty Outfitter, Exhale MINDBODYSPA, BANTU, Columbia, LensCrafters, Marmi, American Threads, Francesca's, J. Crew, Calypso St. Barth, Road Runner Sports, The Cosmetic Market, BCBG Max Azria, Sunglass Hut, J. Jill, Goldberg's and J McLaughlin.[11]

Office

In Phase I, Class A office space occupies 105,000 square feet over retail. As of January, 2015, more than 62 percent of the office-over-retail has been leased. Tenants include Wakefield Beasley & Associates, Dental Town, OneSpring LLC, Hug & Associates and Integrated Care Management.[11] Phase II included 550,000 square feet of Class A office space in two buildings.

References
  1. "Alpharetta's Avalon project snags first tenant", Atlanta Business Chronicle, Amy Wenk, February 17, 2012
  2. "Alpharetta Approves Avalon", Alpharetta Patch, April 24, 2012
  3. "AJC.com" "Grand Opening of Avalon in Alpharetta" October 30, 2014
  4. ""Alpharetta Approves Avalon Phase II", "NorthFulton.com", October 28, 2014
  5. Taylor, Rachel (April 17, 2017). "Next phase of restaurants opening at Avalon". Atlanta Journal-Constitution. Retrieved January 29, 2018.
  6. Northam, Mitchell (April 3, 2017). "Details of Avalon expansion: Apple store, four-star hotel among what's coming". The Atlanta Journal-Constitution. Retrieved February 2, 2018.
  7. Leslie, Jennifer (April 18, 2017). "Opening of Boulevard East doubles the size of Avalon". 11Alive. Retrieved February 2, 2018.
  8. "North American Properties Announces Tenants for Avalon Phase 1", October 8, 2012, North American Properties website
  9. "First Look: The El Felix, Alpharetta" "AJC.com", December 2, 2014
  10. "A Mighty Oak Steakhouse" "The Atlantan Magazine", December 2014
  11. "Avalon announces more high-end tenants in Alpharetta," "NorthFulton.com", Hatcher Hurd, June 7, 2013

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