Aviva India

Aviva India is an Indian life assurance company, and a joint venture between Aviva plc, a British assurance company, and Dabur Group, an Indian conglomerate. Aviva began operations in July 2002 as a joint venture with Dabur Group, one of India’s oldest business houses. As per the Indian insurance sector regulations, Aviva plc has a 49% stake and Dabur has a 51% stake in the JV partnership. [2]

Aviva India
TypeJoint venture
IndustryFinancial services
Founded2002
HeadquartersGurgaon, Haryana[1]
Area served
India
Key people
Mr. Trevor Bull (Managing Director & Chief Executive Officer)
Services
ParentAviva plc
Dabur
WebsiteAviva India

Operations

Aviva has been focusing on the Online Platform in recent years, and a number of products, including Aviva i-Life, Aviva Health Secure and Aviva i-Shield. This is in line with the company’s strategy to focus on newer formats and products that are easier for customers to understand and buy.[3]

Products

Aviva India was amongst the first companies to introduce modern unit-linked and unitised with-profit policies. Its products include fixed term protection plans (Aviva LifeShield Platinum), endowment plans (Aviva Moneyback, Aviva Dhanvriddhi, Aviva Sachin Extra Cover Advantage, Aviva Dhanvarsha, Aviva FreedomLife Advantage, Aviva LifeSaver Advantage), Child policy (Aviva Young Scholar Advantage, Aviva Young Scholar Secure) and Single Premium plans.[4]

Corporate social responsibility

Aviva India conducts the Aviva Great Wall of Education in various cities each year, which collects books for underprivileged children. Over the last three years, the Aviva Great Wall of Education has collected more than 2 million books, which have been given to more than 500,000 underprivileged children across the country. The Aviva Great Wall of Education collected over 1.1 million books in 2011 alone. The Aviva Great Wall of Education was also listed in the Limca Book of Records for being the ‘largest wall of books’ for its debut year.[5] It has received multiple awards, including the Bronze award at the inaugural CRY (Child Rights and You) Child Rights Champion Award, 'Highly Commended Award' at the TVE Corporate Sustainability Awards given at BAFTA, London, Gold at Spikes Asia 2010, a Bronze at Effies 2010 and a Silver at the Effies in 2011. It also won an Indy’s award in the ‘Community and Social Welfare’ category in 2011 and was awarded ‘Out of the box PR idea’ award at India PR & Corporate Communications Awards in 2012.[6]

References
  1. "Contact Us". Aviva India. Archived from the original on 12 December 2010. Retrieved 28 December 2010.
  2. NULL. "Aviva Life to Infuse more capital as per IRDA norms". Moneycontrol.com. Retrieved 28 December 2010.
  3. Gaurav Rajput, Director Marketing & Products, Aviva India speaks about Online Insurance
  4. Preeti Kulkarni. "Aviva India launches Family Income Builder". Economic Times. Retrieved 14 August 2012.
  5. Aviva Great Wall of Education placed in the Limca Book of Records
  6. E4m News Service. "Maruti, Corporate Voice shine at PR Awards". exchange4media.com. Archived from the original on 24 March 2012. Retrieved 23 March 2012.
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