Bajaj Consumer Care

Bajaj Consumer Care Ltd.(Formerly known as Bajaj Corp Ltd.) (Marathi: बजाज कंझ्युमर लिमिटेड) is an Indian consumer goods company with major brands in hair care. It is part of the Bajaj Group, founded by Jamnalal Bajaj. Bajaj Group has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development.

Bajaj Consumer Care Ltd.
TypePublic (BSE: 533229)
IndustryConsumer goods,
Founded1930
FounderMr. Jamnalal Bajaj
HeadquartersAndheri, Mumbai, India
Key people
Mr. Kushagra Bajaj, Chairman; Mr. Jaideep Nandi, Managing Director
ProductsHair care, Skin care [1]
Number of employees
1000 (Approx.)
Websitewww.bajajconsumercare.com

Bajaj Consumer Care is the second largest company in the Shishir Bajaj Group of companies. The history of Bajaj Consumer Care dates back to 1953 when Mr. Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products. Bajaj Consumer Care Ltd is the 2nd largest player in the overall hair oils segment with its key brand, Bajaj Almond Drops Hair Oil commanding a 52% market share in light hair oil category .[2] Bajaj Consumer Care Ltd's own manufacturing facilities are located at Guwahati, Paonta Sahib and Dehradun.

Brands

The Organisation holds a number of brands in the hair care category including Bajaj Almond Drops Hair Oil, Bajaj Kailash Parbat Thanda Tel, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Shikakai Hair Oil, Bajaj Jasmine Hair Oil and holds Dental Care brand Bajaj Red Tooth Powder. In August 2013, Bajaj Consumer Care Ltd, acquired Skin Care brand - NOMARKS.,[3][4] With acquisition of NOMARKS Brand, Bajaj Consumer Care Ltd enters into Face Creams, Face Wash, Soaps, Face Packs, Face Scrubs Market.[5]

References
  1. bajajnomarks.in
  2. "Archived copy" (PDF). Archived from the original (PDF) on 25 April 2012. Retrieved 9 November 2011.CS1 maint: archived copy as title (link)
  3. "Bajaj Corp acquires Nomarks brand from Ozone Ayurvedics - NDTVProfit.com". Profit.ndtv.com. 22 August 2013. Retrieved 16 December 2013.
  4. PTI (22 August 2013). "Bajaj Corp acquires Nomarks brand from Ozone Ayurvedics". The Hindu. Retrieved 16 December 2013.
  5. VCCircle.com. "Bajaj Corp to buy anti-marks skin care brand NOMARKS | Reuters". In.reuters.com. Retrieved 16 December 2013.
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