Bakit Hindi Ka Crush ng Crush Mo?

Bakit Hindi Ka Crush ng Crush Mo? (transl. Why Your Crush Doesn't have a Crush On You?) is a 2013 Filipino film adaptation of Ramon Bautista's self-help book of the same name. The romantic comedy film is produced by Star Cinema and is part of its 20th Anniversary presentation. It tells the story of a brainy ugly duckling girl and her journey as she turns into someone who's worth loving. Ramon Bautista also stars in the film as a taxi driver. It is the first movie team up of Kim Chiu and Xian Lim and is directed by Joyce Bernal.[2][3][4][5]

This article is about the film. For the book which the film is based, see Bakit Hindi Ka Crush ng Crush Mo? (book).
Bakit Hindi Ka Crush ng Crush Mo?
Theatrical movie poster
Directed byJoyce Bernal
Produced by
Screenplay by
  • Carmi Raymundo
  • Ramon Bautista
Story byIrene Villamor
Based onBakit Hindi Ka Crush ng Crush Mo?
by Ramon Bautista
Starring
Music byCarmina Cuya
CinematographyDan Villegas
Edited by
Production
company
Release date
  • July 31, 2013 (2013-07-31)
CountryPhilippines
Language
Budget₱15 million (estimated)
Box office₱102,368,727.00 (Domestic)[1]

Synopsis

Sandy Veloso (Kim Chiu) is a modern-day ugly duckling who is obsessed with her boyfriend Edgardo (Kean Cipriano). After he breaks with her, Sandy is left to ponder why she feels unwanted.

Matters turn worse for Sandy when she is laid off by her company, under the leadership of its new bachelor CEO, Alex Prieto (Xian Lim). Realizing his mistake when employees belatedly put in a good word for Sandy, Alex hires her back, and the two start forming an unlikely friendship.

In a love story about "the ugly duckling in all of us and how we turn into someone worth loving," Alex at one point even offers Sandy a make-over so she will no longer cry over a failed relationship.

Cast
  • Kim Chiu as Sandy Veloso
  • Xian Lim as Francisco Alejandro "Alex" Prieto
  • Kean Cipriano as Edgardo "Gardo" Salazar
  • Mylene Dizon as Pamela
  • Freddie Webb as Don Antonio Prieto
  • EJ Jallorina as Max Veloso
  • Ramon Bautista as Himself / taxi driver
  • Cholo Barretto as Nathan
  • Ashley Robert Corbette as Ashly
  • Anika Mendez as Nikky
  • Cedric Lucero as Ceddy
  • Jojit Lorenzo as Julius
  • Cheska Iñigo as Patty Prieto
  • Sarah Gaugler as Liza
  • Bianca Valerio as Bianca Valerio
  • Jeremiah Sird as Eric Rodney

Special participation

Promotion

Actors Kim Chiu and Xian Lim became guests to several ABS-CBN TV shows to promote the film. Among these are Gandang Gabi Vice and Banana Split.

Theme song
"Bakit Hindi Ka Crush ng Crush Mo?"
Single by Zia Quizon
from the album A Little Bit Of Lovin'
ReleasedJuly 17, 2013 (2013-07-17)
GenrePop
Length4:11
Label
Songwriter(s)Jungeee Marcelo

Bakit Hindi Ka Crush ng Crush Mo?, sung by Zia Quizon and written by Jungee Marcelo, is the theme song of the movie. It premiered on July 8, 2013 on the FM radio station MOR 101.9 For Life! and was released as a single on July 17.[6][7][8] It is also included in her second studio album, A Little Bit of Lovin'.

Music video

The music video for the song was released on ABSstarcinema's YouTube channel on July 23, 2013. The video's plot features Quizon at a photo shoot session while being pursued by a man who works on set, played by Ramon Bautista, the author of the book to which the film is primarily based.[9]

Accolades

The song won at the 27th Awit Awards for the Awit Award for Best Song Written for Movie/TV/Stage Play on December 12, 2014.[10]

Critical reception

Bakit Hindi Ka Crush ng Crush Mo? mostly received positive reviews from critics. Jerald uy of Uy.com stated that "Bakit Hindi Ka Crush ng Crush Mo? reminds us of the stupid things we can do for love but offers it in a fresh way." The movie was given an 8.5/10 "certified fresh" from both moviegoers and movie critics alike.

Commercial performance

The film became a certified box-office success after it earned 10.5 million php on its first day. Both National and International screenings had to be extended due to high demand which showed how successful the team-up is. Nationally, the gross income reached 180 million php (not including international gross). After three weeks of its theatrical run, the film grossed over 100 million php. The movie surpassed Hollywood flicks that were released long with it. Among these films were Despicable Me 2, Percy Jackson: Sea of Monsters and The Wolverine.

References
  1. "Bakit Hindi Ka Crush ng Crush Mo (2013)". Box Office Mojo. boxofficemojo.com. September 14, 2013. Retrieved September 13, 2013.
  2. "Xian Lim doing a movie with Kim Chiu".
  3. "Kim Chiu, Xian Lim Movie Underway". Archived from the original on 2013-09-21.
  4. "Kim Chiu, Xian Lim Movie Part of Star Cinema's 20th Anniversary offering". Archived from the original on 2013-07-09.
  5. "BAKIT HINDI KA CRUSH NG CRUSH MO full trailer".
  6. "Zia Quizon's new single #BakitHindikaCrushngCrushMo on Monday sa MOR 101.9!". 6 July 2013. Zinians Official Twitter page. Retrieved 26 July 2013.
  7. "Kim, Xian in 'Bakit Hindi Ka Crush ng Crush Mo?' trailer". 12 July 2013. ABS CBN News.com. Retrieved 23 July 2013.
  8. "Bakit hindi Ka Crush Ng Crush Mo - Single". 17 July 2013. iTunes. Retrieved 23 August 2013.
  9. "Bakit Hindi Ka Crush ng Crush Mo by Zia Quizon". 23 July 2013. ABSstarcinema's YouTube channel. Retrieved 24 July 2013.
  10. Delos Reyes, Jhon Kenneth (13 December 2014). "Kilalanin Ang Mga Nagwagi Sa 27th Awit Awards!". MYX Philippines.
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