Bormioli Rocco

Bormioli Rocco (Italian pronunciation: [borˌmjɔːli ˈrɔkko]) is a formerly all-Italian manufacturer of household goods now operating under Bormioli Luigi spa. The company has been Italy's largest glass manufacturer and one of the world's leading suppliers of tableware and glassware. Founded in 1825 in Fidenza (Province of Parma, Italy), Bormioli Rocco produces glassware and plastic containers as well as containers focused on pharmaceutical use.

Bormioli Rocco SpA
TypePrivate
IndustryManufacturer
FoundedFidenza, Province of Parma, Italy (1825)[1][2]
FounderLuigi Bormioli
HeadquartersFidenza, 43036, Italy
Area served
  • Europe
  • Asia
  • North America
  • South America
  • Oceania
Key people
[3]
  • Giovanni Bellavite stakeholder (17%)


ProductsHousehold goods
Revenue€554 million (2011)[4]
SubsidiariesBormioli Rocco International Holding S.A.[5]
Websitecorporate.bormiolirocco.com

Bormioli Rocco operates nine plants, two decorative ateliers, nine stores and one flagship store, with a presence in over 100 countries and with over 2,500 employees.[4][6][7]

History[8]
Rocco Bormioli (1830-1883), one of the founders along with his brothers Domenico, Carlo and his father Luigi.[9]
Parma, Bormioli Rocco headquarters (1854)

The Bormioli family was originally from Altare, in the hinterland of Savona, where the family name was already known in the art of glass-making since the Middle-Age. The family name "Bormioli di Altare" can be tracked back to AD 1300, in the archives of Savona, for the purchase of soda (sodium carbonate).

In 1825, Luigi Bormioli left Altare (Province of Savona) and moved to Borgo San Donnino (renamed Fidenza in 1927) in the province of Parma. With the money inherited from his father, Luigi started a glassware company.

In 1832, after his death, the business was continued by his wife Petronilla, a mother of six children and a seventh coming. Together with her sons Dominic, Rocco and Charles, she led the company for 22 years. In 1854 they purchase the Royal Factory of Ceramics and Glasses Strada Farnese in Parma immediately changing its name to Brothers Bormioli Glassware. Soon the brothers split: Dominic remained in Fidenza, Carlo and Rocco in the capital. In the following years the company from Parma began to mechanize the production and moved into a larger facility near San Leonardo.

In 1880 the company name changed to Bormioli Rocco Glass and Son. At the death Rocco, in 1893, succeeded his son Luigi. Joined in the period of the First World War by two sons, Alberto and Rocco. At the time the company was one of the major industrial company of the region. A position also confirmed in the next two decades. In the first post-war period and with more than 1,600 employees, the company was able to rely on a sales network worldwide.

Bormioli Rocco worked with his son Pier Luigi, destined to lead the company after having become general manager in 1966.

During the '80s, with the acquisition of other companies in Italy and abroad, was born the Bormioli Group in its now active core business (glass products for the household sector and industrial packaging for the pharmaceutical, perfumery / cosmetics and food).

In the '90s, after the death of Pier Luigi Bormioli Rocco's son was forced by a strong financial crisis to cede a majority stake to Banca Popolare di Lodi.

In the following years the company became part of Gruppo Banca Popolare (through its subsidiaries and participations Spa Efibanca Italian) that in 2011 was sold to the private equity firm Vision Capital, owning 53% of the group. Additionally, Giovanni Bellavite, an Italian entrepreneur from Milan, which now owns 17 % of the company (~ 90 million).[10]

A factory located in Rive-de-Gier, France, was closed in 2004[11]

Landmark dates[12]
  • 1825 : Luigi Bormioli sets up the first glassworks in Fidenza where the development of the company has started.
  • 1880 : After the acquisition of the "Royal factory of majolica and glassware" in Parma, The Bormioli family changes the business name into "Vetreria Fratelli Bormioli Rocco e Figlio spa".
  • 1938 : The first automatic machine is assembled.
  • 1946 : After the war bombings and the total destruction of the factory, the production is relaunched using the most advanced automation technologies.
  • 1950–60 : Introduction of white special glass for pharmaceutical containers and improvement of the equipments for the tempered glass products for tableware. The Company is expanded all over the world.
  • 1980–99 : From the beginning of the eighties to the end of the nineties the Rocco Bormioli firm has carried out a campaign of acquisitions of factories in Italy and abroad: Trezzano sul Naviglio, Castelguelfo and then Altare and Fidenza Vetraria in 1991, Verreries de Masnieres in 1993 and Azuqueca in 1997.
  • 2004 : Banca Popolare di Lodi becomes the main share holder of Bormioli Rocco & figlio SpA.
  • 2011 : In June 2011 Vision Capital purchases the Bormioli Rocco Group.[13]
  • 2013 : Bormioli Rocco buys Neubor Glass.[14]

Brands

Brands within Bormioli Group:[15]

  • Bormioli Rocco
This brand is dedicated to tableware.
  • inAlto
This brand is dedicated to professionals
  • Fido
This brand is dedicated to airtight jars.
  • Quattro Stagioni
This brand is dedicated to jars, lids and accessories.
  • Frigoverre
This brand offers glass containers.
  • B2B and Promotion
Works with B2B companies to create or personalize products and design promotional packaging and on-pack solutions.

Key competitors[16]
  • Arc International (France), 1 billion euros revenue in 2009 and 8000 employees.
  • Libbey (USA), 540 million euros revenue in 2009 and 6800 employees.
  • Pasabahce (Turkey), 480 million euros revenue in 2009 and 5800 employees.
  • Maghsoud factories group (Iran), 3000 employees.
  • Vicrila Industrias del Vidrio S.L.U (Spain), 25 million euros revenue.

References
  1. Bianchi, Pietro. Le vetrerie Bormioli 1825-1967. Archived from the original on 7 July 2014. Retrieved 4 July 2014.
  2. Giuseppe Montanari. "Strategie di Branding - La creazione del nuovo Brand Portfolio - Il caso Bormioli". Tesi online (Thesis).
  3. "Company Overview of Bormioli Rocco SpA".
  4. Andrea Thompson (May 2, 2012). "Bormioli Rocco: 2011 Financial Results". Reuters. Retrieved 4 July 2014.
  5. "Businessweek on Bormioli Rocco". investigating businessweek.
  6. "Company Overview of Bormioli Rocco SpA". businessweek. Retrieved 4 July 2014.
  7. Josh Brooks (May 23, 2011). "Private equity buys glass and plastic group Bormioli Rocco". packagingnews.co.uk.
  8. "Ministero dei beni e delle attivita' culturali e del turismo".
  9. Roascio, Augusto. I percorsi dei vetrai: I fratelli Bormioli, vetrai dal 1700 (in Italian).
  10. "Bormioli Rocco & Figlio Spa Info Page". unioncamere.gov.it.
  11. Denis Meynard (3 November 2003). "Le verrier italien Bormioli Rocco & Figlio réduit sa voilure". Les Échos (France). p. 23.
  12. "Bormioli SpA Company info" (PDF). Bormioli Rocco. Archived from the original (PDF) on 2014-07-14. Retrieved 2014-07-07.
  13. Sonia Sirletti (May 20, 2011). "Popolare Sells Assets to Vision Capital for About EU250 Million". bloomberg. bloomberg.
  14. "Bormioli Rocco Group acquires Neubor Glass". Packaging Europe. Archived from the original on 2014-11-23. Retrieved 2014-07-07.
  15. "ISTITUZIONALE_DEF2012.pdf" (PDF). Bormioli Rocco corporate Group. Archived from the original (PDF) on 2014-07-14. Retrieved 2014-07-07.
  16. "Global Glass Tableware Market is Expected to Reach USD 8,828.5 Million in 2017: Transparency Market Research". prnewswire. November 8, 2012. Retrieved 4 July 2014.
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