Cadbury Dairy Milk Fruit & Nut

Cadbury Dairy Milk Fruit & Nut is a chocolate bar, made by Cadbury UK, and sold in the United Kingdom and other countries. It contains raisins and almonds as the fruit and nut, respectively. Early recipes included Brazil nuts and almonds.[1]

The bar was launched in 1926 as Cadbury's Fruit & Nut, but was renamed Cadbury Dairy Milk Fruit & Nut in 2003. In the early years, along with the other Dairy Milk varieties, it was advertised as being essentially Dairy Milk with added ingredients. By the 1960s, each variety was advertised and branded separately, distancing itself from its Dairy Milk parent, in order to appeal to a younger market. The marketing approach produced a wide variety of wrappers and graphics. The "famous" Fruit and Nut UK television advert used the slogan 'Everyone's a fruit and nutcase', sung by humourist Frank Muir to the tune of the Danse des mirlitons from Tchaikovsky's The Nutcracker. In 2000, the commercial featuring Frank Muir was ranked 36th in Channel 4’s poll of the "100 Greatest Adverts".[2]

By the 1980s, Cadbury went full circle and all branding and wrappers were again realigned with the Dairy Milk family; all wrappers became predominantly purple and so were more clearly Dairy Milk. In 2003 the move was further reinforced with a rebranding to Cadbury Dairy Milk Fruit and Nut. The product wrapper uses the ampersand: Cadbury Dairy Milk Fruit & Nut.

References
  1. Cadbury web site. Accessed March 2, 2013.
  2. "The 100 Greatest TV Ads". London: Channel 4. 2000. Archived from the original on 18 June 2001. Retrieved 5 August 2019.
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