Cadena Salsoul

Cadena Salsoul is an entertainment-focused salsa radio network in Puerto Rico.[1]

WPRM-FM / WIVA-FM / WRIO
CityWPRM-FM: San Juan, Puerto Rico
WIVA-FM: Aguadilla, Puerto Rico
WRIO: Ponce, Puerto Rico
Broadcast areaPuerto Rico
FrequencyWPRM-FM: 99.1 MHz (HD Radio)


WIVA-FM: 100.3 MHz (HD Radio)


WRIO: 101.1 MHz
Branding99.1 Salsoul
Slogan"El Poder Salsero"
Programming
FormatSpanish tropical
SubchannelsHD1: WPRM-FM analog
HD2: Black Information Network
HD3: Latin pop "Rumba FM" (WRUM simulcast)
HD4: Pride Radio
AffiliationsiHeartMedia
Ownership
OwnerUno Radio Group
(Arso Radio Corporation)
WFID, WZAR, WFDT, WUNO, WPRP, WORA, WCMN, WNEL, WTOK-FM, WCMN-FM, WMIO
History
First air date
WPRM-FM: April 1959
WIVA-FM: March 1964
WRIO: 1983
Former call signs
WPRM-FM: none
WIVA-FM: WABA-FM (1964-1972)
WRIO: WMTT (1983-1986)
Former frequencies
WPRM-FM: 98.5 (1959-2013)
WIVA-FM: none
WRIO: none
Technical information
Facility IDWPRM-FM: 2875
WIVA-FM: 2876
WRIO: 20591
ClassB
ERPWPRM-FM: 25,000 watts
WIVA-FM: 23,000 watts
WRIO: 50,000 watts
HAATWPRM-FM: 580.6 meters
WIVA-FM: 614.0 meters
WRIO: 20.7 meters
Transmitter coordinates
18°6′47.00″N 66°3′6.00″W WPRM-FM
18°9′7.00″N 66°59′15.00″W WIVA-FM
18°1′40.00″N 66°39′14.00″W WRIO
Links
WebcastListen live (via iHeartRadio)
Websitesalsoul.com/

The SalSoul Network, made up of two simulcast FM facilities, has been top rated in every significant demographic since 1986. In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.

The WPRM-FM and WIVA-FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM covers San Juan and Ponce; WIVA covers Mayagüez and Arecibo. They also added WRIO Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. In a survey conducted in 2015, listeners ranked them the third best station, after KQ 105 FM and Z-93 FM.[2] Through use of parallel clustering, spots could be sold locally on either signal for smaller retail accounts.

Since June 24, 2013 and after 58 years broadcasting on the frequency of 98.5 FM, the radio station, with the approval of the Federal Communications Commission in the United States, has changed to 99.1 FM for the best coverage.

Programming

References
  1. Rico, Metro Puerto. "Uno Radio Group encadena todas sus estaciones a NotiUno por paso de Irma". Metro.
  2. "Llegó la encuesta de radio y la cosa está reñida". Primera Hora. 9 October 2015.
  3. "¿Jesse Calderón de vuelta a la televisión?". Primera Hora. 3 January 2017.


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