Campaign (mixtape)

Campaign is a commercial mixtape by American recording artist Ty Dolla Sign. It was released on September 23, 2016, by Atlantic Records. The mixtape was supported by three singles: "Campaign", "No Justice" and "Zaddy". The mixtape is a recurring theme expressing the views of Ty Dolla Sign and his friends and family on the presidential campaigns of Donald Trump and Hillary Clinton.

Campaign
Mixtape by Ty Dolla Sign
Released	September 23, 2016
Genre	Hip hop R&B
Length	56:47
Label	Atlantic
Producer	Allen Ritter B Ham Charlie Heat CritaCal D'Mile D.R.U.G.S. Darnell Got It Dave Kuncio DJ Mustard DJ Spinz Frank Dukes HazeBanga Hit-Boy ISM Jahaan Sweet Mike Dean Tish Hyman Ty Dolla Sign
Ty Dolla Sign chronology
Free TC (2015) Campaign (2016) Beach House 3 (2017)
Singles from Campaign
"Campaign" Released: July 11, 2016 "No Justice" Released: July 21, 2016 "Zaddy" Released: August 25, 2016

Promotion

"Campaign" was released as the first single on July 11, 2016.[1] The song features a guest appearance from American rapper Future.[1] Fittingly, the music video premiered the night before election day (November 7, 2016).[2]

"No Justice" was released as second single on July 21, 2016.[3] The song features a guest appearance from American recording artist Big TC (who is Ty's younger brother, who is still incarcerated in prison).[3]

"Zaddy" was released as the third single on August 25, 2016.[4] The music video for the song premiered on August 30, 2016.[5]

"3 Wayz" was released as the first promotional single on September 1, 2016.[6] The song features a guest appearance from American rapper Travis Scott.[6] "Stealing" was released as the second promotional single on September 9, 2016.[7]

Critical reception

Professional ratings

Aggregate scores
Source	Rating
Metacritic	71/100[8]
Review scores
Source	Rating
AllMusic	[9]
HotNewHipHop	75%[10]
Pitchfork	6.9/10[11]
Pretty Much Amazing	C–[12]
Spectrum Culture	[13]
XXL	4/5[14]

Campaign was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 71, based on four reviews.[8]

Winston Cook-Wilson of Pitchfork said, "Campaign outpaces his recent efforts like $ign Language and Airplane Mode but, still, mostly just preserve Ty's musical bottom line."[11] Jordan Sargent of Spin said, "Campaign—a mixtape in name that feels not quite like a mixtape but not exactly like an album, either—is at its best when it carries on that tradition of richness of sound as a virtue in and of itself."[15] Scott Glaysher of XXL said, "Campaign may not exceed the musical brilliance of Free TC but it's a close runner-up."[14] Mick Jacobs of Pretty Much Amazing said, "As a mixtape, I understand why Campaign sounds so derivative, but still I wish Griffin had pushed a bit further in terms of musical experimentation."[12]

Commercial performance

Campaign debuted at number 28 on the US Billboard 200, with 14,000 album-equivalent units.[16]

Track listing

Campaign track listing

No.	Title	Writer(s)	Producer(s)	Length
1.	"$Intro"	Tyrone Griffin, Jr. Nathaniel Howard Christopher Malachi Dernst Emile II	D'Mile	1:26
2.	"$"	Griffin, Jr. Nathan Welch Jahaan Sweet	D'Mile Sweet	3:13
3.	"Campaign" (featuring Future)	Griffin, Jr. Nayvadius Wilburn	D.R.U.G.S.	3:57
4.	"??? (Where)" (featuring Migos)	Griffin, Jr. Kirshnik Ball Quavious Marshall Gary Hill	DJ Spinz	4:26
5.	"3 Wayz" (featuring Travis Scott)	Griffin, Jr. Jacques Webster Chauncey Hollis, Jr.	Hit-Boy Dean HazeBanga	3:41
6.	"Juice"	Griffin, Jr. Theron Thomas Timothy Thomas Titus Stubblefield Brandon Hamlin	B Ham	3:36
7.	"Zaddy"	Griffin, Jr. Jay Cummins Tommy Paxton-Beesley Welch Adam Feeney Sweet	Frank Dukes Sweet Ty Dolla Sign	3:43
8.	"Hello"	Griffin, Jr. Erika Hamilton Allen Ritter	Ritter	3:46
9.	"R&B"	Griffin, Jr. Graig Brockman Glenda Proby Xavier Dotson Melissa Elliott Timothy Mosley	Zaytoven	2:49
10.	"Stealing"	Griffin, Jr. Dave Kuncio Latisha Hyman	Ty Dolla Sign Kuncio Tish Hyman	2:42
11.	"Clean"	Griffin, Jr. Jason Boyd	Ty Dolla Sign Ali P	3:30
12.	"My Song" (featuring 24hrs)	Griffin, Jr. Robert Davis	ISM D'Mile Ty Dolla Sign	4:11
13.	"Pu$$y" (featuring Trey Songz and Wiz Khalifa)	Griffin, Jr. Tremaine Neverson Cameron Thomaz Maurice Simmonds Dijon MacFarlane Ritter	DJ Mustard Ritter	3:03
14.	"No Justice" (featuring Big TC)	Griffin, Jr. Gabriel Griffin Emile II	D'Mile	3:54
15.	"Watching" (featuring Meek Mill)	Griffin, Jr. Robert Williams Ernest Brown Calvin Price Darnell Donohue	Charlie Heat CritaCal Darnell Got It	3:15
16.	"Campaign (Charlie Heat Remix)" (featuring Future)	Griffin, Jr. Wilburn Brown	D.R.U.G.S. Charlie Heat	4:00
Total length:				56:47

Charts

Chart performance for Campaign

Chart (2016)	Peak position
Australian Albums (ARIA)[17]	100
Belgian Albums (Ultratop Flanders)[18]	144
Canadian Albums (Billboard)[19]	45
French Albums (SNEP)[20]	28
New Zealand Heatseekers Albums (RMNZ)[21]	8
US Billboard 200[22]	28
US Top R&B/Hip-Hop Albums (Billboard)[23]	7

References

1. Mench, Chris (July 11, 2016). "Ty Dolla $ign and Future Connect on "Campaign"". Complex. Archived from the original on September 21, 2016. Retrieved September 24, 2016.
2. "Ty Dolla $ign – Campaign ft. Future [Music Video]". 7 November 2016. Archived from the original on 29 November 2016 – via YouTube.
3. "New Music: Ty Dolla $ign feat. Big TC – 'No Justice'". Rap-Up. July 21, 2016. Archived from the original on September 22, 2016. Retrieved September 24, 2016.
4. "New Music: Ty Dolla $ign – 'Zaddy'". Rap-Up. August 25, 2016. Archived from the original on October 1, 2016. Retrieved September 24, 2016.
5. "Ty Dolla $ign Falls For A Sexy Robot In New 'Zaddy' Video". MTV. August 30, 2016. Archived from the original on September 17, 2016. Retrieved September 24, 2016.
6. Goddard, Kevin (September 1, 2016). "Ty Dolla $ign – 3 Wayz Feat. Travis Scott (Prod. By Hit-Boy)". HotNewHipHop. Archived from the original on January 8, 2017. Retrieved January 7, 2017.
7. Goddard, Kevin (September 9, 2016). "Ty Dolla $ign – Stealing". HotNewHipHop. Archived from the original on January 8, 2017. Retrieved January 7, 2017.
8. "Reviews for Campaign [Mixtape] by Ty Dolla $ign". Metacritic. Archived from the original on October 16, 2016. Retrieved January 8, 2017.
9. Kellman, Andy. "Campaign – Ty Dolla $ign". AllMusic. Archived from the original on January 8, 2017. Retrieved January 8, 2017.
10. Lyons, Patrick (September 28, 2016). "Ty Dolla $ign's "Campaign" (Review)". HotNewHipHop. Archived from the original on December 1, 2017. Retrieved November 30, 2017.
11. Cook-Wilson, Winston (September 28, 2016). "Ty Dolla $ign: Campaign Album Review". Pitchfork. Archived from the original on November 9, 2016. Retrieved November 17, 2016.
12. Jacobs, Mick (September 26, 2016). "Review: Ty Dolla Sign, Campaign". Pretty Much Amazing. Archived from the original on January 9, 2017. Retrieved January 8, 2017.
13. Love, Tirhaka (October 10, 2016). "Ty Dolla $ign: Campaign". Spectrum Culture. Archived from the original on September 2, 2019. Retrieved September 2, 2019.
14. Glaysher, Scott (September 29, 2016). "Ty Dolla Sign Scores a Victory Lap With 'Campaign'". XXL. Archived from the original on January 8, 2017. Retrieved January 8, 2017.
15. Sargent, Jordan (September 27, 2016). "Review: Ty Dolla $ign, 'Campaign'". Spin. Archived from the original on January 8, 2017. Retrieved January 8, 2017.
16. "Hip Hop Album Sales: Ty Dolla $ign, Danny Brown & Mick Jenkins". HipHopDX. Archived from the original on October 6, 2016. Retrieved October 8, 2016.
17. "CHART WATCH #388". auspOp. October 1, 2016. Archived from the original on October 3, 2016. Retrieved October 1, 2016.
18. "Ultratop.be – Ty Dolla $ign – Campaign" (in Dutch). Hung Medien. Retrieved September 30, 2016.
19. "Ty Dolla $ign Chart History (Canadian Albums)". Billboard. Retrieved October 4, 2016.
20. "Le Top de la semaine : Top Albums Fusionnes – SNEP (Week 39, 2016)" (in French). Syndicat National de l'Édition Phonographique. Retrieved October 4, 2016.
21. "NZ Heatseekers Albums Chart". Recorded Music NZ. October 3, 2016. Archived from the original on October 3, 2016. Retrieved September 30, 2016.
22. "Ty Dolla $ign Chart History (Billboard 200)". Billboard. Retrieved October 4, 2016.
23. "Ty Dolla $ign Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved October 4, 2016.