CarsGuide

CarsGuide is an online marketplace and content platform based in Sydney. The company specializes in automotive sales and purchases, as well as car news, advice and reviews.

CarsGuide
IndustryAutomotive
E-commerce
Media
FoundedNovember 2011
HeadquartersSydney
Key people
Shaun Cornelius (CEO)
Number of employees
69
ParenteBay Classifieds Group
WebsiteOfficial website

The company was founded in 2011 as a News Corp Australia company,[1] and in 2016 merged with the Australian branch of Cox Automotive, which is ultimately owned by Cox Enterprises.[2][3] In May 2020, eBay Classifieds group acquired Cox Media, the subsidiary of Cox Enterprises that runs CarsGuide.[4]

History

In November 2011, News Corp Australia and a network of Australian automotive groups set out to build a destination for Australians to buy and sell cars.[1] This gave launch to CarsGuide in late 2011.

Following a rebrand in late 2014, led by MediaCom, BWM and Interbrand,[5] the company launched a new strategy which included a location-based search and free listings for private sellers.[6][7]

In 2016, News Corp Australia sold their 55% share in the company,[2] and the company signed a merger agreement with Dealer Solutions, Manheim and Sell My Car to form Cox Automotive Australia, a branch of the Atlanta-based company of the same name, which was completed in late 2016.[8][9]

In November 2017, the company launched an in-house content agency, Joyride, led by Jamie Clift, formerly of Droga5 and Saatchi & Saatchi.[10]

February 2018 saw CEO Lauren Williams leave the company.[11] The vacant position was filled in October by Shaun Cornelius, previously of Deloitte and eBay.[12] The company is now owned by eBay Classifieds group,[4] who bought out Cox Media in 2020 to acquire both CarsGuide and Autotrader.com.

References
  1. "Carsguide | News Corp Australia". 2 August 2013. Retrieved 3 December 2018.
  2. "News Corp Sells Stake In CarsGuide As Merger Sees It Become Part Of Cox Automotive – B&T". B&T. 9 August 2016. Retrieved 3 December 2018.
  3. "About CarsGuide.com.au". CarsGuide. Retrieved 3 December 2018.
  4. Marceux, Pavel. "EBay Classifieds acquires Cox Australia – AIM Group". aimgroup.com/. Retrieved 27 June 2020.
  5. "CarsGuide preps rebrand, appoints three agencies – AdNews". Retrieved 3 December 2018.
  6. Lim, Jason. "CarsGuide Maps Out Strategy To Overtake CarSales In Australia". Forbes. Retrieved 3 December 2018.
  7. Kimmorley, Sarah (1 February 2015). "What CarsGuide has learned being the challenger in the Australian car classifieds industry". Business Insider Australia. Retrieved 3 December 2018.
  8. "US AUTO CONGLOMERATE TO TAKE OVER CARSGUIDE". Business News Australia. Retrieved 3 December 2018.
  9. "News Corp to exit CarsGuide". Financial Review. 9 August 2016. Retrieved 3 December 2018.
  10. "Carsguide launches in-house content agency – AdNews". Retrieved 3 December 2018.
  11. Hawksford, Angela. "CarsGuide CEO Lauren Williams departs – AIM Group". aimgroup.com. Retrieved 3 December 2018.
  12. "New CEO for CarsGuide". GoAutoNews Premium. 2 October 2018. Retrieved 3 December 2018.
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