Creed (perfume)

Creed is a multi-national niche perfume house. Based in Paris, it was originally established and founded in England as a tailoring house in 1760 by James Henry Creed[1]

Creed boutique on Madison Avenue in New York

Early history

Creed is a niche perfume house, which has boutiques in Paris, London, New York City, Beverly Hills, Sydney, Dubai Mall, Kuwait, Vienna, Milan, and Miami in addition to stands in high end retailers across the world. The house purportedly creates its perfumes in-house by two perfumers: a father and his son. The current generation consists of Olivier Creed (who is credited for Green Irish Tweed, Millesime Imperial, Silver Mountain Water and Aventus among others) and his son Erwin Creed.

James Henry Creed supposedly founded the House of Creed in London in 1760 as a tailoring establishment, however, the earliest evidence of Creed's existence hark from the late 1960s or early 1970s.[2] It claims to have risen to fame in the mid 19th century under Henry Creed as tailors and habit makers for the fashionable dandy Count d'Orsay, Queen Victoria, and Empress Eugénie, who issued the firm of Creed & Cumberland a Royal Warrant for tailoring articles.[3] Olivier Creed's first eponymously named fragrance was a traditional eau de cologne with matching aftershave. Its release date is unknown, although bottles are still in circulation. Creed also has other high-profile creations in its catalog such as Angelique Encens, which was said to have been originally created in 1933 for the Bishop of Paris.[4]

In February 2020, the private equity group BlackRock announced that it would become the majority shareholder of Creed.[5]

Creed has stated that it has created perfumes exclusively for celebrities and well-known political figures. Creed claims that Tabarome "was commissioned by a legendary British statesman who loved fine brandy and highest quality cigars" but this is without historical confirmation..[6] Also, Creed's Vetiver is marketed to have been created for "one of America's leading families, a political dynasty now known worldwide for its energy, vigor, and impeccable style".


Mainstream success

Creed's mainstream breakthrough success came in the mid-1980s with the fresh fougère fragrance Green Irish Tweed (1985), an eau de parfum composed by Olivier Creed. The first trademark for Creed perfume was registered in 1979 in France.[7]

Creed's marketing masterpiece, the fragrance Aventus (2010) has seen good commercial success. Erwin Creed stated that the popularity of Aventus enabled Creed to open its New York boutique location.[8]

List of publicly released fragrances

Creed claims to make fragrances exclusively for their clients that are not available to their customers and that some of those fragrances are later released to the public. This is a list of the Creed fragrances that are (or were) sold to the general public.

Many of the fragrances on this list are not currently sold by Creed or authorized retailers because they were discontinued. Creed often discontinues ("vaults") fragrances. For example, Green Valley used to be a mainstream release but is no longer sold by Creed. Creed also claims to re-release fragrances that were created by the family many years ago in previous generations. Examples of this would include Selection Verte and (Vintage) Tabarome.

  • 2000 Fleurs
  • Acier Aluminium
  • Acqua Fiorentina
  • Amalfi Flowers[9]
  • Ambre Cannelle
  • Angélique Encens
  • Aubepine Acacia
  • Aventus
  • Aventus Cologne
  • Aventus for Her
  • Baie de Genievre
  • Bayrhum Vetiver
  • Bois de Cedrat
  • Bois de Santal
  • Bois du Portugal
  • Chevrefeuille
  • Citrus Bigarrade
  • Cuir de Russie[9]
  • Cypres Musc
  • Epicea
  • Erolfa
  • Fantasia de Fleurs
  • Feuilles Vertes
  • Fleurs de Gardenia
  • Fleur de Thé Rose Bulgare
  • Fleurissimo
  • Fleurs de Bulgarie
  • Green Irish Tweed
  • Green Valley
  • Herbe Marine[10]
  • Himalaya
  • Imperatrice Eugenie[9]
  • Irisia
  • Jardin d'Amalfi
  • Jasmal
  • Jasmin Imperatrice Eugenie
  • Les Floralies
  • Love in Black
  • Love in White
  • Millesime 1849
  • Millésime Impérial
  • Neroli Sauvage
  • Olivier Creed Eau de Cologne/Toilette (not fully confirmed)[11][12]
  • Orange Spice
  • Original Santal
  • Original Vetiver
  • Private Collection Tabarome
  • Pure White Cologne
  • Rosalie
  • Royal Ceylan
  • Royal Delight
  • Royal English Leather
  • Royal Mayfair
  • Royal Oud
  • Royal Princess Oud
  • Royal Service
  • Royal Scottish Lavender
  • Royal Water
  • Santal Imperial
  • Scent of Oger
  • Selection Verte
  • Silver Mountain Water
  • Spice and Wood
  • Spring Flower
  • Sublime Vanille
  • Tabarome
  • Tabarome Millésime
  • Tubereuse Indiana
  • Vanisia
  • Verveine Narcisse
  • Vetiver
  • Viking[13]
  • Virgin Island Water
  • White Flowers
  • Windsor
  • Ylang Jonquille[14][15]
  • Zeste Mandarine[9]
  • Zeste Mandarine Pamplemousse

See also

References
  1. https://www.creedfragrances.co.uk/about-creed
  2. dukeofpallmall (22 June 2009). "state of the [car]nation". perfumedpolitics.blogspot.com. Retrieved 21 November 2015.
  3. Charles Creed, Maid to Measure (London, 1961)
  4. "An interview with Erwin Creed". KA Magazine.
  5. "BlackRock Long Term Private Capital to Invest in Luxury Fragrance Company Creed in Partnership With Industry Leading Executive Javier Ferrán". www.businesswire.com. 26 February 2020. Retrieved 7 January 2021.
  6. "Buy CREED Tabarome Millesime on CREED Boutique". Creed Boutique. Retrieved 21 November 2015.
  7. INPI – Service de recherche marques
  8. Erwin Creed talks to Basenotes about regulations, Aventus and more. YouTube. 28 March 2013. Retrieved 21 November 2015.
  9. "Creed Perfumes And Colognes". www.fragrantica.com. Retrieved 21 November 2015.
  10. "Basenotes – Temporary Huddler Archive". basenotes.net. Retrieved 21 November 2015.
  11. "Oliver Creed Eau De Cologne For Men, Vintage Rare". basenotes.net. Retrieved 21 November 2015.
  12. "Oliver Creed EDT, vintage, extremely rare". basenotes.net. Retrieved 21 November 2015.
  13. "Viking". creedfragrances.co.uk.
  14. "Creed Y'lang Jonquilles (Private Collection) for Marie Osmond!?". basenotes.net. Retrieved 21 November 2015.
  15. "Vintage Creed Ylang Jonquille 8 4 oz 250 ml Green Flacon Very RARE Almost Full – eBay". eBay. Retrieved 21 November 2015.

Media related to Creed (perfume) at Wikimedia Commons

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.