Diary of a Wimpy Kid: The Meltdown

Diary of a Wimpy Kid: The Meltdown is the 13th book in the Diary of a Wimpy Kid series by Jeff Kinney. It was published on October 30, 2018. The story takes place in the winter and centers on a snowball fight in protagonist Greg Heffley's neighborhood. The Meltdown was advertised through a live book tour by Kinney. Upon release, the novel sold several hundred thousand copies and received positive reviews from critics.

Diary of a Wimpy Kid: The Meltdown
UK cover
AuthorJeff Kinney
CountryUnited States
SeriesDiary of a Wimpy Kid
GenreChildren's literature
Graphic novel
PublisherAmulet Books (US)
Puffin Books (UK)
Publication date
October 30, 2018
ISBN978-1-4197-2743-6
Preceded byThe Getaway 
Followed byWrecking Ball 
Websitehttps://wimpykid.com/books/book13/

Plot

On a hot day in January, Greg worries about climate change and how it will impact his life in the future. When he forgets about a social studies assignment, his mother punishes him by not allowing him to watch television or play video games. Greg is unable to play outside due to a rivalry between groups on his street: those who live on the straight Lower Surrey Street or the slanted Upper Surrey Street. The day after, his family unsuccessfully searches for their pet pig, which they acquired during the events of The Long Haul, who had escaped from obedience school.

Greg is frustrated at school when his classmates are unsanitary, and struggles with the cold weather. While walking to school, Greg is stopped by the Safety Patrol, an authoritative organization of only female students. The students begin rioting at the school when they fear that they will be snowed in overnight, and are dismissed early. Greg and his friend Rowley take the bus of the rival Whirley Street, and are mistakenly blamed for having thrown a snowball at the bus driver. The two are kicked off the bus and dropped off near the woods, where they accidentally wander into the camp of the Mingo Kids, a savage group who live in the woods. However, Greg and Rowley are saved when they come across Greg's father.

The next morning, Greg meets with Rowley and builds a snow fort, indirectly starting a snowball fight among the Upper Surrey Street kids. They agree to team up after being ambushed by the Lower Surrey Street residents, and build a single gigantic fort. A Lower Surrey Street spy infiltrates and gets the fort destroyed, when the Safety Patrol begin to attack Greg. After some Whirley Street people and the Mingo Kids get involved, Greg and Rowley try to hide in the remains of the snow fort. A snowplow arrives, drives through the forts, and everyone agrees to stop fighting. Days later, the weather begins to clear up. Greg is glad that he survived the snowball fight.

Development

According to Kinney, The Meltdown is a "war book."[1][2] While writing the conflict of a snowstorm, he attempted to keep it authentic to what children could experience in real life. Kinney acknowledged the presence of political elements to the story: "It was definitely hard not to think about [them]. I’m not making specific commentary, but the elements are all there."[1]

Release

Multiple advertising campaigns were run for The Meltdown. Kinney ran a book tour entitled Wimpy Kid Live: The Meltdown Show, visiting the United Kingdom, Norway, Sweden, the Netherlands, Germany, Denmark, Finland, and Canada.[2][3] To keep the performances varied, the tour focused on a wheel that Kinney would spin, which is able to land on one of 10 activities.[4][2] In total, 7,000 tickets were sold for the show.[4] Abrams Books, an imprint of Amulet and the publishers of The Meltdown, helped advertise this promotion through sponsored social media posts, while Kinney handed out autographs from a bus themed after the book.[4] The success of The Meltdown Show led Kinney to host another book tour for the following series installment, Diary of a Wimpy Kid: Wrecking Ball.[5]

Reception

National Geographic Kids praised The Meltdown for its comedy and fast pacing.[6] Carrie R. Wheadon of Common Sense Media enjoyed the snowball fight climax, but found the rest of the book "less cohesive and engaging."[7]

Sales

USA Today reported The Meltdown as the 6th bestselling book of 2018,[8] and the 65th bestselling of 2019.[9] In The Meltdown's first week, over 234,000 copies were sold.[10] It had 743,309 sales by December 6, 2018.[11] By March 2019, The Meltdown had sold 2 million copies worldwide.[4]

References
  1. Barron, Christina. "Jeff Kinney puts on a show to launch new Wimpy Kid book". The Washington Post – via www.washingtonpost.com.
  2. Kantor, Emma (2018-11-08). "On the Road with 'Wimpy Kid' Creator Jeff Kinney: The Meltdown Tour". Publishers Weekly. Retrieved 2020-12-25.
  3. Eyre, Charlotte. "Jeff Kinney events in Newcastle and Edinburgh | The Bookseller". The Bookseller.
  4. Entis, Laura. "From page to stage: Inside the interactive 'Diary of a Wimpy Kid' book tour". PR Week.
  5. Kantor, Emma (2019-09-12). "Wimpy Kid Hits the Road, Goes Green". Publishers Weekly. Retrieved 2020-12-25.
  6. "Wimpy Kid Meltdown | Jeff Kinney| Book". National Geographic Kids. October 25, 2018.
  7. Wheadon, Carrie R. (November 4, 2018). "Diary of a Wimpy Kid: The Meltdown - Book Review". www.commonsensemedia.org. Common Sense Media.
  8. Schnaars, Mary Cadden and Christopher. "Michelle Obama's 'Becoming' is USA TODAY's No. 1 book of 2018. See the others in top 100". USA TODAY.
  9. Cadden, Mary. "'Where the Crawdads Sing' by Delia Owens is USA TODAY's No. 1 best-selling book of 2019". USA TODAY.
  10. "The Weekly Scorecard: End of October 2019". PublishersWeekly.com. 2019-11-08. Retrieved 2020-12-25.
  11. "Wimpy Kid #13 Is Global #1 Bestseller". PublishersWeekly.com.
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