EZ Rock

EZ Rock is a brand of adult contemporary radio stations heard primarily in Canada. The branding was originally created by Telemedia in the mid-1990s for its adult contemporary stations, and based on the call sign of its former Toronto flagship CJEZ (now adult hits-formatted CHBM).

Logo of the original EZ Rock station, CJEZ/Toronto

Ownership of the EZ Rock brand passed from Telemedia to Standard Broadcasting in 2002, to Astral Media in 2007, and to Bell Media in 2013.

On August 29, 2013, Rogers Media's EZ Rock stations in Northern Ontario re-branded to "KiSS"; these stations were former Standard stations that were acquired by Rogers in 2002.[1] [2]

As of January 2021, the EZ Rock branding is mostly heard on Bell Media-owned stations in British Columbia making it the last Canadian province to use the EZ Rock branding.

The EZ Rock stations are generally programmed independently, although special Canadian content versions of shows such as Delilah and the John Tesh Radio Show are heard across the network. Some stations in smaller markets may also share voice-tracked programming in weekend and overnight slots.

Despite the pronunciation of the letter "Z" as "zed" in Canadian English, the name is pronounced "E-Zee Rock" (as in "Easy Rock") using the American English pronunciation of the letter, not "E-Zed Rock".

Depending on the station, the slogan will be Today's Best Variety or More Music Variety.

EZ Rock stations by province

The following radio stations in Canada use the "EZ Rock" branding, and are all owned by Bell Media Radio:

Note: British Columbia is currently the last Canadian province to use the EZ Rock branding on its radio stations.

British Columbia

Former EZ Rock stations

All stations are owned by Bell Media Radio, unless otherwise specified.

Alberta

British Columbia
  • Kelowna - CILK-FM (identified as EZ Rock from January 2011 until December 27, 2020)

New Brunswick

Nova Scotia
  • Truro - CKTO-FM (identified as EZ Rock from 2001 until 2002)

Ontario

References

Bell Media: EZ Rock

  1. "Rogers Preparing To Rebrand Four Ontario EZRocks," from Radio Insight, 7/8/2013
  2. "EZ Rock radio stations eager to dump their branding," from Canada.com, 7/8/2013 archived 2013-07-11 at the Wayback Machine
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